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Tired of useless Top 10 Lists for ranking in Google? Looking for effective and insightful info? SEO Black Hat Blog offers articles on Blackhat SEO, Linkbait & Link Spamming. And if you need to escape White Hat SEO Whiners, check out The Private Black Hat Search Engine Optimization Forum.

I Say: Just Ignore It.

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Hypothetical Question:

Imagine you just had your most profitable year. You bought a beach house for cash and spent 8 months away from it traveling the world working only 10 hours a week.

Then some random who got his first Credit Card in August of this year says you “fell off”.

This “baller” complains that ASW should be free or “at most $100″, brags about $1 sushi night, and stays with the Trailer Park Grannies at the Gold Coast in Vegas.

What would you do?

Would you post a scandalous pic of his Thai “Girlfriend”:

Not that there's anything wrong with that.
(even if you couldn’t remember if she’s the one on the right or the left)

or would you just ignore it?

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Hands Down the Best Marketing “Post” of the Year.

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This 6200 word outline of Predictably Irrational: The Hidden Forces That Shape Our Decisions is like driving into a tub full of tits. It’s that fucking awesome.

Read it. Bookmark it. Use it.

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Poker Lessons Applied to Business

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Everything I Know About Business I Learned From Poker includes such highlights as:

# Go for positive expected value, not what’s least risky.
# Don’t play games that you don’t understand, even if you see lots of other people making money from them.
# Hope is not a good plan.
# Educate yourself. Read books and learn from others who have done it before.
# Learn by doing. Theory is nice, but nothing replaces actual experience.
# Learn by surrounding yourself with talented players.
# Just because you win a hand doesn’t mean you’re good and you don’t have more learning to do. You might have just gotten lucky.

To Zappos’s list, I’d add:

# Get Pro Sponsorships - it’s free money.
# Most people have no idea how to play.
# Most people cannot learn to play well.
# If you don’t exercise you will turn into a fat disgusting slob.
# 95% of the Players are Men.
# If you’re good enough, people will want to stake you.
# It’s usually better to raise or fold than to just call.
# Weak-Passive is a Horrible Strategy for Success.
# The proof is in the Bank Account.
# Develop a Fierce Bullshit Detector.
# Have Fun or Play A Different Game.

Got More? Post ‘em

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The Gift of the Magi

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by O Henry

ONE DOLLAR AND EIGHTY-SEVEN CENTS. THAT WAS ALL. AND SIXTY CENTS of it was in pennies. Pennies saved one and two at a time by bulldozing the grocer and the vegetable man and the butcher until one’s cheeks burned with the silent imputation of parsimony that such close dealing implied. Three times Della counted it. One dollar and eighty-seven cents. And the next day would be Christmas.

There was clearly nothing left to do but flop down on the shabby little couch and howl. So Della did it. Which instigates the moral reflection that life is made up of sobs, sniffles, and smiles, with sniffles predominating.
Read the rest of this entry »

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The Stuff of Lies

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One of my friends emailed this video to me:

http://storyofstuff.com/

I wrote back. “this clip was shit.”

He replied, “What specifically don’t you believe in it?”

I started writing a reply and realized that this would make a fine off topic blog post. So after you watch as much as you can stand, come back for a breakdown.

“You cannot run a linear system on a finite planet indefinitely”

So? We don’t need to run it indefinitely. We only need to run it until technology evolves enough to solve any problems that arise. Our “linear system” will not run as it has for the foreseeable future. Every system in human history evolved, and so will ours.

“It’s the government’s job to take care of us.”

Sigh. It’s our government’s job to protect us (see the US Constitution).

It’s your job to take care of yourself. Am I the only one left that isn’t a Socialist?

“50% of our federal tax money is going to the military”

The total federal spending for 2008 was $2.9 trillion + $200 billion more for Iraq. The total spend on the military, the “war on terror” and Iraq was $826 billion.

826 billion out of 3.1 trillion is 26.6%. Estimated receipts for fiscal year 2008 were $2.66 trillion. So the percentage of tax receipts spent on “the military” was 31%. It’s way too much, but it’s not 50%.

“Of the top 100 economies in the world, 51 are corporations.”

There are only 180 countries in the world. That list includes places like Kiribati, Maldives, São Tomé, Micronesia, Vanuatu, Seychelles and Eritrea.

Above the Bhutans and Djiboutis of the world is Iceland, ranked 92 in the world with a GDP of $19.5 Billion.

GDP measures the result of production — the value of all goods and services produced in one year. GDP is calculated on a “value-added” basis. So for a corporation, that would be Profit. In 2006, according to fortune, only 8 companies made more than $19.5 Billion:

1 Exxon Mobil $39.5 Billion
2 Royal Dutch Shell $25.4 Billion
3 UAL $22.9 Billion
4 BP $22.0 Billion
5 Citigroup $21.5 Billion
6 Bank of America $21.1 Billion
7 General Electric $20.8 Billion
8 Gazprom $20.3 Billion

So in fact, of the top 100 economies in the world 92 are countries and 8 are corporations . . . and that’s only if you don’t include individual states (like California) as economies.

“In the past 3 decades, 1/3 of the planet’s Natural resource base has been consumed.”

So at our rate of growth, we will completely run out of ALL Natural resources in much less than the next 60 years (because our consumption will grow). mmmmKAY. If only there were a way to harness the energy of this Sky that’s Falling or the hot air from windbags like this.

“We have less than 4% of our original forests left.”

Hmm, that’s Interesting. Because according to the North American Forrest commission:

“About 33 percent of the United States (302 million hectares — 747 million acres) is forested. “

So I guess we had 825% of the US forested at some point.

“40% of the waterways have become undrinkable.”

In general, we don’t drink from “waterways”, we drink from reserves. When we need to drink from waterways, we set up Industrial water filters. So potentially, all of it is “drinkable” (whatever that means).

“We have 5% of the world’s Population, but we’re using 30% of the worlds Resources”

So we use 30% of the world’s water? we use 30% of the world’s Air? We use 30% of the world’s Soil . . . and then eat 30% of the world’s food?

No.

The US does consume 25% (not 30%) of the world’s energy - but so what? 2 billion people in the world don’t even have electricity!

“If everyone Consumed at the US’s rate, we would need 3-5 Planets”

No. We would just need to produce more.

“75% of Global fisheries are fished at or beyond capacity”

First: why should I care? 2nd: How can a fishery be fished beyond capacity? 3rd: If we really need more fisheries - then those “evil corporations” will make them.

“80% of the world’s original forests are gone.”

Nearly 4 billion hectares of forest cover the earth’s surface, roughly 30 percent of its total land area. So . . . if 80% is gone, that means that at one point 150% of the earth’s land surface had forrest. I see.

“According to these guys (referring to the rest of the supply chain), the people that live there don’t own [the Amazon forests] even if they’ve been living there for generations”

Actually, the deforestation is being done precisely by the people that live there. That’s the PROBLEM.

“There are over 100,000 synthetic Chemicals in use in commerce today”

Good! Just because something is synthetic, doesn’t make it bad. In fact, those synthetic chemicals are a big reason why our standard of living is higher today than at any point in human history.

“Only a Hand full have even been tested for harmful effects”

A hand full . . . that would be what? 5? 10? Lies!

“or tested for Synergistic Effects”

I see, so we just need to perform, what? about 2^100,000 or is it the factorial of 100,000 (2.8 X 10^456,573) tests for all the different permutations? That doesn’t even take into account that one would be exposed to various amounts of every given chemical.

To put that into perspective, 10^78 is the best guess for number of atoms in the universe. What she is advocating in terms of testing is an impossibility.

“You know what has the highest number of contaminants of any food? Human breast milk.”

Great, now you’re using your lies to scare ignorant mothers out of breast feeding. Even though every study ever done has shown that breast milk is the best thing an infant can eat. Great work asshole.

This is where I stopped watching because I’m sure no one really cares about the truth. That’s why that video has a page rank of 7 and has been viewed over 4 million times and this post probably won’t get any backlinks and certainly won’t make the front page of reddit.

If we continued watching we’d see more lies and distortions but I just couldn’t stomach it any longer.

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Since When Does ‘Top 89th Percentile’ Mean ‘Douchebag’? (Since Always!)

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B+

The Top 89th percentile.

Not too shabby - right?

Oh - but how wrong you would be to agree!

It’s not too bad if we’re talking about IQ. The 89th percentile on the curve would be someone who scores a 119 on an IQ test.

If you earn $16,100 per year, you are making more than 88 percent of the people in the world. Hmmmmm . . . that’s not that good. (See tool for where you rank.)

But the absolute worst example of someone above the 88th percentile comes to us from Rentacoder’s rating system.

One of the bids we received to code a projects comes from this profile:

Renacoder Rankings

This person tried 1 job once before, didn’t complete it, and got a 1 (horrible) out of 10 rating from feedback.

Think about that.

Now consider that this person is ranked #26,539 out of 236,569 coders at Rent-a-coder.

He did one (and only one) job and got the lowest rating possible for that job. “I know; Let’s put him in the top 88th percentile!”

My question is: what the FUCK do you have to do to score LOWER than the top 88th percentile? 2 unfinished jobs with a rating of 1 (horrible)!?!

What if you just replied to the job postings in Swahili? What does that get you? in the top 60th percentile?

Shit . . . you could probably molest the children of whoever posts a job and still be in the top 50%!

Clearly their Ranking system is fucked.

When you think about it, though, search engines rank pretty much the same way. The top 10 positions in a given SERP will garner 88.7% of all clicks. Positions 11-1000 in the SERPs account for only 11.3% of clicks (breakdown).

Amazingly, that’s exactly where this coder ranked in percentiles: higher than 88.78 percent of his peers.

Coincidence?!?!?

Well yeah. But, you gotta admit, it’s a pretty fucking cool one.

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Have You Experienced Flow?

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From Ted Talks, here’ Mihaly Csikszentmihalyi on flow:

And One of the key slides from the presentation:

Flow

Flow can only happen to someone who is very well trained and has evolved technique. Then, the activity must be sufficiently challenging to utilize those skills.

Have you experienced flow? What were you doing when it happened?

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SEO Fail.

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SEO Fail

Doh!

From here.

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Definition of Genius

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Intelligence is the ability to model the world and make predictions.

Genius is the ability to model and make accurate predictions that most others can’t.

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Adwords by Browser Type or OS?

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Can I target my adwords buy to include only one type of OS or Browser type? I see where I can target mobile devices, but beyond that . . . am I just missing the option and it’s right there in front of me?

Let’s say I’m selling an application and only want to target Safari users or those on the OSX platform - can I do that with Adwords? Can I do it with Yahoo’s Advertising platform?

Has anyone done this with adwords?

Can one of my loyal Google-Employee readers help me with this?

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