From my personal Black Hat bookmarks: This Search Engine Strategies 2005 conferences in New-York article includes Yahoo and Google Representatives talking about what they consider Spam and spamming techniques.
She lists 19 types of search engine spam: keywords unrelated to site, keyword staking, keyword stuffing, hidden text, tiny text, hidden links, link farms, page swapping, redirects, mirror content, doorway pages, cloaking, gibberish, domain spam, mini sites, typo spam, affiliate spam, forum/blog spam, and CSS spam.
Obviously there are more techniques. So if the search engines are on top of it, why do people still do SEO Black Hat Spamming?
The Ansewer is obvious: It Must be the money!
But what do top SEO Black Hat Spammers make? According to Greg Boser from WebGuerrilla
“that stuff you saw, [the] viagara pages the engines showed, make $50k - 90k per month working from their home.”
Personally, while I’m not up to $50k per month, I did leave a 6 figure job in corporate America when my “side projects” started earning more than my “real job.”
But the real pearl of wisdom from this article was how when Greg Boser eluded to the shift the intelligent SEO Black Hat Spammers have made:
“What has changed is that people are spamming to drive relevant, targeted traffic as opposed just getting “eye balls.” When you rank for terms that don’t relate to your page, it is just a waste of time and hurts the end user. Shari is shaking her head no the whole time. He said, its all about what Tim Mayer mentioned, “stay what is in your space”
Many SEO Black Hats make the mistake of just going for eyeballs. It’s a sure way to get quickly banned by giving the end user a bad search engine experience. If someone is looking for Jessica Simpson, odds are they couldn’t care less about Viagra.
You can get away with a lot more in terms of Search Engine Spam if you keep your content and affiliates relevant to what you are optimizing / spamming for.
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