By now, you should know that Microsoft won the temporary injunction to keep their ex-search exec, Dr. Lee, from working at Google to protect valuable search secrets. In my opinion, it’s too late – Microsoft’s best search secret has already been revealed!

About 3 months ago, my friend and I noticed the greatest search engine “trick” that we’ve ever seen. A way for MSN to dramatically increase the number of searches performed on their engine – probably by 15-20%..

We dubbed it “the mouse trap.”

If you go to MSN (or have it as your homepage by default as so many nubes do) and you click in the address bar while the page is loading, the cursor is still forced into the MSN search box. Since you have already clicked in the address bar, you start typing the URL and press enter before you realize that your moused got trapped in the search box.

That aggressive “mouse trap” was not in place at Google, it was a little more passive. But today, I noticed at my.google.com Google Fusion that they have now have this aggressive “mouse trap“ feature.

Was this the trade secret MSN was trying to keep from Google? If so, the court injunction was not in time!

On a slightly more serious note, you can bet the farm that Google is looking at what users of fusion put in their RSS feeds and their bookmark section of IG. Because relatively few people are using google fusion at this time, it’s the whole “Neilson Family” thing I posted about earlier. So do yourself a favor and add your sites to your bookmarks and rss feeds at google.com/ig.

Note: The add bookmark is a little tricky, you have type it in, press add and THEN press save.

While you’re at it, make sure you add a SEOBlackhat.com bookmark and RSS watch in there for giving you the heads up.

Thanks!