Why Search Engine Spammers Want “Adsense-less” Blogs

Here’s an interesting juxtaposition of two facts for you:

1. Adsense is our greatest source of income from Search Engine Spamming.
2. We do not use Adsense on ANY of our blogs.

Adsense is such a wonderful program for black hat search engine spammers – but for the content sites, not for the indexing blogs.

We don’t put Adsense on any of our blogs - not even for white /grey hat sites. Blog readers as a rule know not to look at Adsense ads and rarely click on them. It seems that RSS and Blog readers have developed Adsense blindness.

In our experience, the conversion / click-through rate gap between search traffic and feed referral traffic is greater than ten fold.

Yea, you may get a click here or a click there - and I understand that if you’re barely scraping by every little bit helps.

However, we already know that PPC / Adsense ads raise a red flag to search engines that a site might be spam. From the Google spam guide that we sited earlier, they tell their human reviewers / spam screeners:

We want to mark as Offensive the pages that are set up for the purposes of collecting pay-per-click revenue without providing much content of their own. You will see such cases most frequently in conjunction with “search results” feeds.

 

and

Or, you see copied content from a legitimate, credible resource, without value added by the copying site, plus a PPC program in place.

 

and

. . . pages with the same content may be assigned vastly different ratings based on the absence or presence of a ppc program.

 

Why make it easy for for the search engines to identify other components of your spam cluster? Without Adsense on the indexing blogs, if the backlinks are checked, they apparently go to niche aggregator blogs that have no intention of turning a profit.

With all the backlinks you will get from legitimate sites to your spam content site (from reblogging, link farming, and aggregators) it will be difficult for even human reviewers to tell black hat indexing blogs from “legitimate” sites.

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