Jean Véronis excellent post, Google, Blogger and splogs explores some of the ways splogs can be algorithmically detected.
He shows how many splogs are so blatant that they are easily spotted:
[poor splogs] repeats the same words over and over again, so its vocabulary is much poorer than you would expect to find on a normal blog.
and
the distribution of outgoing links needs to be taken into account. If most of them point to the same site, something’s probably up. The number of incoming links is also an indicator: if there are a whole lot of them, and they come from very diverse sites, it is undoubtedly not a blog.
However, his conclusion:
It seems to me to be difficult to draw the line between sites which are worthless, useless or commercial (but nonetheless legitimate) on the one hand, and splogs on the other.
echoes the conclusion that seo black hats need to make search engine spam appear organic. Don’t fall into many of the common pitfalls: vary your outbound links, link to authorities, use intelligent computer generated contend.
Your splogs should not be easily spotted by a computer because of glaring statistically anomalies.
Leave a Reply
You must be logged in to post a comment.