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September 19th, 2005 
QuadsZilla Situation: You’re a search engine spammer / SEO Black Hat who owns some legitimate web properties.
Problem: How can you link to some of your spam sites without annoying you reader?
Solution: Call it a case study!
Jennifer Slegg cleverly finds a way to sneak in a link to her spam site, womens-finance.com, into her well loved Jensense site by calling it a “case-study comparing Adsense & YPN.”
This is a brilliant idea.
Notice, this womans-finance scraper site has little to no original content and was designed to generate PPC revenue. It was probably made with a a spam engine like traffic-equalizer. If you look at the source code for several of her her pages, you will still see the
<!– #BeginEditable “content” –>
and
<!– #EndTemplate –>
notes.
She’s done a good job getting this spam site index (1490 in G, 493 in Y ). Most likely site map submissions followed a link from her high page rank Jensense site. But with only 66 backlinks in yahoo, it appears that she has not yet fully embraced Black Hat SEO techniques.
Here’s my suggestion for your case study, Jen:
1. Create 30 or so splogs in the next 30 days to start automatically blogging about woman’s finance issues. This should be easy to do with a few different search strings using RSS2B (easiest) or reblog (free – if you don’t mind logging in to 30 accounts per day.)
2. Start Deep linking to your womans-finance site from these splogs. Nothing too aggressive, initially 1-2 per day and about 5-10 per day (total from all your splogs) by day 30.
3 .Start modest link dumping (at sites like timewaster.net) and comment / trackback spamming.
Don’t be afraid to embrace the dark side of SEO. You’re already doing a scraper site with PPC, so you are a search engine spammer.
And of course, I mean that as a compliment.
Posted in 
These don’t necessarily mean the site was created using a spam engine. Those tags are used in Dreamweaver templates too.
Called out for being a blackhat spammer?
A noted an interesting trackback this morning going to my YPN case study about one of the first sites showing Yahoo’s Publisher Network ads, Womens-Finance. Primarily, he is accusing womens-finance as being nothing but a black hat spam site. I…
*snigger* You’re either taking the piss, or taking a risk. Which is it?
Heh… nice catch.
Sorry, you missed the boat on this one! Yes, she may be using her High PR site to jumpstart her other site (who doesn’t do this), but this site was made with Dreamweaver. The .dwt extension is her Dreamweaver template and the “begin” and “end” tags have to do with making editable regions on pages created from the template, nothing more.
College Savings Articles for Women
And….there’s a crap load of content on the site. Love ya, love the blog, come here daily, but waaaaay off base here.
Wow, you are soooooo far off base on this one. This site is not even close to being a spam site. Did you mean this as a joke??? Or are you just trying to piss off the author of the site????
you give Blackhats a bad name …
DaveN
Gee DaveN, I hope you never make an honest mistake! Would you be man enough to admit it immediately, in writing? Or is your style more posting an anonymous jab at someone who showed some class in the wake of a misstep?
SEO Black Hat Jensense Cases Study: A Lesson in Search Engine Spamming
SEO Black Hat Jensense…
[...] 5. If you make a mistake out of haste or misjudgment, Apologize quickly and publicly. Do not simply delete the offending post. Do not entrench yourself in a loosing position. Better to admit you were wrong quickly and make amends, than to dig the hole of your own grave. [...]