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September 22nd, 2005 
QuadsZilla J. Scott Johnson is co-founder and chief technology officer of Feedster, Inc. In his article, The Newest Front in the Online Wars: Splogs he notes:
Most advertisers are very concerned about the environment in which their ads appear, and would not only be surprised by traffic from splogs, but upset by most of it.
<sarcasm> I know I’d be upset if someone dumb enough to click an adsense ad on a splog came to my site with his mouse in one hand and his credit card in the other. </sarcasm>
It is the equivalent of having your ad sold into The New York Times, only to have it show up in some penny sheet in North Dakota.
It’s more like buying an ad in 10,000 random penny sheets and having it show up in “some penny sheet in North Dakota.”
If what you want is an ad in the New York Times, then buy an ad in the New York Times. If you are concerned about the environment in which your ad appears, buy ads from a Weblogs, Inc, not Google.
You know what though? If your ad shows up on splog instead of the New York Times, just be happy there weren’t all those great articles to distract the reader from seeing your ad.
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You know what? You’re 100% right. There’s nothing to bring against this line of reasoning
They have the chance to advertise only on Google and to opt out from the content network. Something I do with all my AdWords-Campaigns. Sometimes I test the ROI of the content network which is normally pretty bad.