Dealing With Negative SERPs about your Company.

From Serach Engine Watch we find:

Co. I work for has number one ranking on Google. We have a 3rd party handling our SEO. BUT a litigation in 1999 involving the SEC – that citing comes up as #2 and is VERY negative for us (even though ultimately the SEC ruling was benign). Naturally the listing stays “alive” becasue so many people want to click/read “the dirt”. We’ve tried every thing to get the SEC ranking pushed down. Any suggestions? Does Google ever “retired” info based on relevancy of “old news”?

Googlebowling is out (I don’t think the SECs site is going anywhere). SeoMike reccommends a 302 hijack.

My solution would be to point alot of high value links at OTHER parts of the SEC site that have your companies name listed. The best would be blowout earnings numbers or other positive results. Google is not likely to show more than 2 results in the SERPs from the SEC about your site. So if you Googlebomb your own companies name to different pages on the SEC website, those pages would likely usurp the negative article in the SERPs.

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3 Responses to “Dealing With Negative SERPs about your Company.”

  1. [...] Black Hat SEO has a post about dealing with negative listings in a SERP for you (or your company’s name). This all sprung from a Search Engine Watch Forum Discussion about search engine reputation management. Personally I’m in favor of a mixed approach, write articles for distribution, and spread the link-love around to both sites other than the one with the negative listing, and to positive pages on the site with the negative listing. « Mike Grehan Starts a Blog   [...]

  2. Seo Company says:

    Dave…

    Interesting topic… I’m working in this industry myself and I don’t agree about this in 100%, but I added your page to my bookmarks and hope to see more interesting articles in the future…

  3. [...] The first one was one I found over at SEOBlackhat, in a post from december 2005 (you’re always way ahead of me): My solution would be to point alot of high value links at OTHER parts of the SEC site that have your companies name listed. The best would be blowout earnings numbers or other positive results. Google is not likely to show more than 2 results in the SERPs from the SEC about your site. So if you Googlebomb your own companies name to different pages on the SEC website, those pages would likely usurp the negative article in the SERPs. [...]