http://performancing.com/node/397
Q. Can you give the Performancing readers a few tips on ranking in Google?
I wouldn’t bother with year/month/day in blog urls; I’d just use the first few words from the title of the post in the url. Don’t try to rank for a huge phrase at first–pick a smaller niche and get to be known as an expert there, and then build your way out and up. Controversial posts are sure to build links, but too many controversial posts may undermine your credibility. I think you attract more links with a conversational style, humor, and doing your own research to produce new insights or tidbits of info. In my opinion, just commenting on other blogs isn’t as useful. There are a lot of ways to build a reputation, from having a great blog to producing a unique service to speaking at conferences. A single creative idea that catches fire in the blogosphere or digg.com is probably more useful than just chasing/buying/trading links. Original information or research is great bait to attract links.
Well, it´s too much of a pain to switch out on seoblackhat, but on future blogs, I won´t have the date in the post´s URL. Matt could be saying that the extra characters of a date in the URL actually hurt in the SERPs, or this could be just a red herring.
My appologies for the post scarcity as I´m still without broadband.
6 Responses to “Matt on Ranking in Google”
Are you in brazil now?
Tell us when you are in Venezuela.
Why on Earth would anyone take advice from Matt Cutts in regards to ranking on Google??
I belong to a ton of “make money online” forums, and they all have been teaching that date/month concept in the permalinks, especially using wordpress. I’m going to make the change right away…kudos on a killer tip….now how do I modify 8 dozen wordpress blogs quickly?
Slow Internet is torture, hang in there!
Pitt, be careful - changing the permalink structure will also screw up all your inbound links.
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I think Matt said somewhere along the line, maybe at Pubcon this year, that using numbers in URLs is not a good idea. Something about it looking like dynamic/autogen content to them. Not sure why they would make that assumption, but I do remember something to that effect.