Want Google’s Trust? Here’s How to Buy It.

Greg (AKA WebGuerrilla) notes something that we have noticed in our own experiments:

What is in question is whether or not the age of the domain determines the degree to which the filtering is applied. IMO, it clearly does. If you move any new site that won’t rank to an older address, and then 301 all the links established to the original site, it will show up in Google in less than 10 days.

What does this mean for today’s search engine spammer? It means the days of buying new domains and ranking well in Google quickly are already over. IMHO, MSN and Yahoo will follow suit in within the next 18 months.

So I guess it’s time to stop search engine spamming and throw in the towel, right?

Not at all.

If Google trusts older domains with aged links, then that’s where you have to have to host your “Spam Site 2.0.” If you don’t own any older websites, you have to go out and buy them.

Most people don’t yet understand the value of their 5 year old website. If someone is making making $150 a month with a 6 year old, 300 page site – think what you could do with that same domain and a 300,000 page site. Just be careful not to add that many pages over too short of a period of time, it will raise a red flag.

Sidenote: As I write this, I’m thinking “why the hell am I telling you this?” Maybe it’s altitude sickness! I took a cable car ride today in Merida 12.5 km, (the longest cable car in the world) reaching an altitude of 4765 m. (highest cable car in the world). This altitude is higher than any point in Europe and the USA excluding Alaska.

So what should you look at when buying an aged domain Google’s Trust?

First, you can use the alexa toolbar to quickly the “online since” date.

Then you use some of the free back-link and keyword analysis tools to check (among other things) how many IP addresses and who exactly is linking to the domain.

You can then use the wayback machine to see what the website you are buying looked like years ago. If you are really ambitious, you can guesstimate the age of some of the backlines by checking the archives of some of the seemingly more important inbound links.

Don’t do too much research on any one domain until you’re sure you have a serious seller.

I don’t think there’s a term yet for buying an agged domain and throwing up a spam site in the background. Want to coin the term? Here’s your chance. (Where is Mark Cuban when you need him?)

Both comments and pings are currently closed.

9 Responses to “Want Google’s Trust? Here’s How to Buy It.”

  1. Brad says:

    I disagree!

    “Matt did dispel some rumors around the sandbox and it’s relationship to a domain’s age. He said in a PR man’s round about way not to look too deeply into Google’s Patent. He concluded that there are other factors that put sites into the sandbox, and age wasn’t one of the important ones. This tells me two things. One, there is a sandbox effect. Two, the reasons for a site being put into the sandbox aren’t what we think. Perhaps in his next interview he will be willing to indulge in that topic more.” Source: http://www.bluehatseo.com/page/2/

    There are tens of thousands of new sites everyday. Inevitably, a percentage will contain quality content, so, from a Google’s perspective, why sandbox them all? Why not attempt to filter out ‘lesser quality sites’ via metrics obtained from Gooogle’s search engine algorithm? For example, once spidered, a site may enter a probationary where it randomly appears in the SERPS for various relevant keywords/phrases. Throughout the probationary period, site visit durations are logged (from SERPS) combined with PR/TrustRank of inbound links. At the end of the probationary period, an algorithmic decision is made to sandbox or not.

    From trying to read between the lines, personal experience and experimentation, that’s how I think Google’s algo & sandbox-effect work with new sites.

    Additionally, Brad Fallon, and some whitehat/blackhat SEOs, have noted that an inbound link from a PR6 site will often lead to a new site being indexed, sometimes extensively.

    “It means the days of buying new domains and ranking well in Google quickly are already over” – I believe the opposite is true. New sites that attract high-PR inbound links early on and possibly combined with Google’s acceptable levels of site-visit durations, will avoid or experience minimal time in the sandbox.

    Furthermore, I’m sure Google and other SEs are well aware of how easy it is to buy an old domain to front a spam site.


    PS: Perhaps the days of blackhat SEOs are numbered. Perhaps it’s time leave the dark-side to embrace the light and witness/accelerate the dawn of a new SEO: the Goldenhat – creators of semi-automated high-quality, unique content sites.

  2. Long, long ago on WKRP in Cincinnati, Herb Tarlek had a drinking problem. He took to buying cheap scotch and pouring it into an empty bottle of expensive scotch for the purposes of entertaining clients (and himself). So I say, call the practice of “aging” your domain “to Tarlek”.

  3. Aaron Pratt says:

    Ok that sounds like it might be true but answer me this. How come the blogs I added to existing (older) domains are treated like they are new domains? Nope, I believe Google has even tied a knot around this idea as well. Time to get real dude.

  4. bock says:

    I don’t necessisarily agree that the days of being able to rank new sites/new domains quickly in Google are over with by far. In the past month, I’ve had numberous sites that I’ve newly registered (didn’t exist before, no prior incoming links) show up on the first page of Google for keyword terms with a minimum of 1,000,000 competing within 2 weeks. I’ve duplicated this across different topic sites. Right now, two sites on the first page, 4th and 9th, both under a month old.

  5. […] Che Google amasse e premiasse i domini anziani è un dato di fatto, registrato anche sotto brevetto ufficiale di Google.Leggo ora un interessante post da una fonte da tenere sott’occhio (sometimes), ovvero SeoBlackHat, proprio sulla tematica dell’acquisto di un nuovo dominio per farne (spam in questo caso) un nuovo business. In quell’articolo vi sono alcune interessanti osservazioni che val la pena condividere. […]

  6. I got a hitch that aged domains were underrated long ago, but could not prove it. Thanks for confirming this.

  7. Buying Your Way out of the Sandbox

    even more discussion on “the Sandbox” …

  8. Hermen Shermen says:

    bock … no offense but i don’t believe you

  9. Keith says:

    Thanks for the info on 301 Redirecting all of the pages on an old domain to a new one. I asked Matt Cutts if redirecting an old domain to a new domain would transfer the page rank, but he hasn’t responded. Go figure. So you are telling me that a new domain will essentially get the value of an old domain and get in Google within 10 days if you redirect it properly. That’s what I was hoping. Iam doing a test and I’ll let you know the answer as soon as complete here: