What if MSN Heavily Penalized for PPC Ads?

We all know the deal. Google is making a killing off of Adsense on spam sites that are listed in Yahoo and MSN and laughs all the way to the bank as these sites are buried in Google’s results. But what if MSN started penalizing heavily for the presence of ANY PPC ad program?

I don’t know what their weighting factors are, but would it dramatically improve relevancy for MSN to move down any web page with any PPC program an average of 10 spots in their SERPs? I think it would.

Most of the bigger and more reputable sites steer away from contextual ads because they can fetch a premium for selling the ad space themselves. MSN could even do hand exceptions if it turned out sites like the NYTs were running Adsense. Even if they had to do thousands of hand exceptions, it might be worth it.

While it’s true they would be pushing down some of the best content, they would concurrently move about 85% of spam sites out of the top spots in their SERPs. So while they may sometimes lack the truly best results at the top, people would rarely see a spam site there.

This is a move that Google could not easily counter. If it became apparent that Adsense caused a noticeable drop in Google SERPs, you would see an exodus from Google’s only real source of income. It would also be a hard pill for Yahoo to swallow, as they are making some inroads with YPN.

Now, I’m not recommending that MSN do this as I get a fair amount of traffic from MSN on large sites that run PPC ad campaigns nor do I think that Microsoft Engineers give a rats ass about my opinion.

I’m really just asking “What if?”

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9 Responses to “What if MSN Heavily Penalized for PPC Ads?”

  1. Quadszilla,

    ietquay aboutway ethay PPCAY enaltypay.

  2. ka82 says:

    I don’t think that it is rather hard to hide any PPC code from msn spiders… so it will not move lot of spam from serps, and so it useless for them, and so msn wouldn’t do it. Peace, bro! :)

  3. QuadsZilla says:

    I think it would be very difficult to hide if MSN were looking for it – unless of course you were cloaking. ;)

  4. “What if”? Paradigm shift…it would definitely take the flow of money and put it back into the webmasters hands.

  5. vex says:

    Um it would be impossible to do for them, i mean i can think of 30 ways to hide the adsense code from the SE..can’t you?

  6. QuadsZilla says:

    yes there are ways to hide javascripts, but that “google_ad” appears quite a bit and while we could stay a few steps ahead of them, it would make life more difficult.

  7. Klaus says:

    Excelent. I myself already have thought about that, because I think the reverse is happening. I have seen some of my sites going up with ZERO promotion the moment I inserted the adsense code.

  8. That has the eerie feel of censorship.

  9. Ian says:

    That would probably raise antitrust issues with Microsoft.