Comments on: Google is Right to Not Trust Paid Links

By: e

Thu, 01 Jun 2006 07:44:28 +0000

thats why I have been working with various people on a project which is basically like googles adsense ads, except the links are spiderable (e.g. no javascript). no on really makes money with this by buying/selling links; in the end it does throw a wrench in googles ranking system–it just helps advertise and boost peoples rankings.

By: James Omdahl

James Omdahl — Fri, 31 Mar 2006 23:33:08 +0000

Great post.

I am with you QuadsZilla – paid links, no matter how you defend them, are primarily there to fool the search engines.

I think a lot of marketers will be happy to wean themselves off of the paid links. I know I love not sending that money over to TLA every month.

I am not sure if it has been stated before here, but our affiliates have done some experimentation and found that any paid links on newspaper and radio sites do not pass link juice.

So if you have ‘em, cancel ‘em. Let some other sucker pay for them.

By: QuadsZilla

QuadsZilla — Fri, 31 Mar 2006 17:39:55 +0000

Amnestic: Google givith, and Google taketh away. The value of advertising on a website before Google had nothing to do with SERPs – it was how many page views and click throughs you had.

It would make sense for Google to discount links from any of the standard banner sizes. So I would reccommend against using standard sized banners if you want it to count with Google.

By: QuadsZilla

QuadsZilla — Fri, 31 Mar 2006 17:33:17 +0000

Peter: Yea, I did a post about that when the talk of this first came up.

By: Amnesic

Amnesic — Fri, 31 Mar 2006 15:36:16 +0000

Banner spot are almost the same as link if you link use alt tag. Those that mean that they just banned self managed advertising?

The value of every website just droped because google said so.

By: Peter T Davis

Peter T Davis — Fri, 31 Mar 2006 12:46:36 +0000

So how do you figure Google is going to tell the difference between paid and unpaid links? I would guess that this is just going to change how paid links are placed. Instead of having a list of links under a “sponsors” heading, paid links will be blended into the content. But, you already knew that, didn’t you?