Doorway Pages Are Back in Style – Yes, Really.

My mother always says, “Never throw out clothes just because they go out of style, styles change and everything comes back into style.” Sure, she’s kind of a pack rat who saves everything but I watched her be right through 70s and 80s clothes and all kinds of styles being revived.

Would you believe it? The latest Google update has made Doorway pages cool again. But as with everything, there is a right way and a wrong way to do it.

Basically, the new algorithm assigns much more weight to the overall trust value of the domain than to a given page. For example, let’s say that you have a new domain where you publish a killer piece of link bait that gets 100 inbound links to it. PBS.org does an article about your link bait and links to it. The PBS article gets 4 links. Under Google’s new system, the PBS article will rank above yours for all the relevant keywords and, if they quoted enough of your original article, your article won’t even show up in the SERPs.

Sucks to be the new guy, right? Well yes and no.

This is why Doorway pages are back. Clearly, you can no longer put doorway pages on a new domain but you can create them on other peoples trusted domains. Trusted domains will include:

1. Subdomains and directories on free or cheap hosting accounts (basically hostingcompany.com/543252/your-doorwaypage)

2. MSN spaces and the likes

3. Digg, nowpublic and similar sites

I’ve even seen User Profiles on trusted domains ranking in the top 20 for VERY competitive terms. It’s crazy. The page has no backlinks but ranks in the top 20 for a competitive term with a freaking user profile. There are tons more places to spam with doorway pages, but you should get the general idea by now.

So make your doorway pages now while it still works. Link them up and watch your spam once again flood the top of the Google SERPs. All the cool kids are doing it.

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2 Responses to “Doorway Pages Are Back in Style – Yes, Really.”

  1. dabomb says:

    well that would get you incoming links but once agian, wouldnt that just push up the trusted domains? :S

  2. QuadsZilla says:

    I I would gladly sacrifice all my search engine traffic today if in exchange I could be 1 click away from the top result in Google for just 5 select terms – wouldn’t you?