AOL going Digg Style

AOL 2.0? I thought they were already up to like version 16.5 or something.

Techcrunch is reporting that AOL is to launch a massive “digg like” site:

The new site will run at beta.netscape.com for now, converting over to the main Netscape.com property soon.

It’s not exactly a Digg clone (home page screenshot here). Submitted stories are voted on in much the same way, and the more votes a story gets the higher it appears in a category home page or on Netscape.com itself. However, the top few spots in each category and on the home page are determined by an “anchor” – essentially an editor choosing from stories moving up the ranks.

I haven’t played with it much, but it’s a great idea considering their userbase. Also, they are more explicit about having category editors – as opposed to Digg which pretends it is a democracy.

Thier top story right now? AOL coppies Digg.

That’s classic.

Also, they truly are in Beta and are experiencing some buggs. Alex Rufof notes:

We’ve been in beta for about 2.5 hours now ;) We’re getting load from multiple diggs, netscpae.com, NYT, techcrunch, and god knows what else. Be patient ;)

It’s not clear how “anchor” editors are chosen, they probably work at AOL. If they hand that over to the public, it would be a very good position to have. Also, look for ways to ingratiate yourself with the anchors by submitting good stories and other social engineering.

I wouldn’t be surprised to see this bigger than digg in under 18 months.

Here you are seeing the foundations for the evolution / revolution in Search. Look for Microsoft and Google to get into this game in the next 6-8 months.

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3 Responses to “AOL going Digg Style”

  1. Netscape’s digg clone, Better then most

    Netscape Beta launched last night, it has a similar concept to digg, but seems to be more oriented towards the masses. When I first saw it, I was impressed on how well they optimized it for search engines.

  2. linsys says:

    If you want to start a group of users who use these type of services to up your rank on these sites email me @ diggme_now@yahoo.com for more info… please include blogs and professional sites you would like promoted… we could easily hit the home page on a regular basis.

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