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July 10th, 2006 
QuadsZilla Zdnet is reporting that Google CEO Eric Schmidt has the perfect ecconimic solution to click fraud :
“let it happen.”
Well, yea, that is a perfect ecconomic solution for Google. Every fake click is extra money in their pocket. And he is correct that the market will work out the correct price to include click fraud. The only people that get screwed are the publishers and people who send real clicks – (like search engine spammers!).
If this is Googles policy on click fraud, then I may have to rethink my anti click fraud stance. After all, if it is cool with Google, it can’t be evil. Why should I be the only sucker left out there who thinks click fraud is wrong?
To summerize: SEO Black Hat, The site that people love to hate for its “immorality”, is against click fraud while the CEO of “don’t be evil” Google says “Let it Happen.”
Hat tip to Threadwatch.
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The thing that Schmidt fails to consider (or, perhaps he does, and doesn’t care) is that his suggestion leads to a moving wave of click fraud. Once one particular group of keywords becomes unprofitable for the click fraudsters, they’ll move on to another one.
If you consider shop lifting a self correcting problem in that stores raise their prices and hire security guards, then yes, PPC fraud is self correcting. The same could also probably be said of insurance fraud.
I imagine next time Google is in court of click fraud Schmidt’s statements are going to be brought up by the plaintiff. Sounds like he did not talk to either the PR or legal guys about this one.
[...] Of course none of this matters because click fraud is largely irrelivant, the perfect ecconomic solution is to just let it happen and click fruad is not at all rampant. [...]
[...] While she reported Eric’s comments accurately, her blog lead off with the startling headline “Google CEO on click fraud: ‘let it happen’ is perfect economic solution”. Her blog got all kinds of furious reaction in the blogosphere, with people blowing up about how terrible Google is, etc. Google ultimately responded here (via Battelle). [...]