There is some debate as to whether or not having keywords in your URLs confers any benefits in the SERPs. In Jamies post, Keywords in URLs Revisited he lists 4 other compelling reasons that even if they are completely irrelevant to your rankings, that you should still have them in your URLs.
Couple that with the myriad of hints that Matt Cutts has dropped about user experience and SEFURLs and it’s pretty clear what you should be doing.
3 Responses to “You Want Keywords in Your URLs”
I kind of thought those tips were obivous….
Most bloggy sites tend to have words from the title of a post in the url; having keywords from the post title in the url also can help search engines judge the quality of a page.
from matt cutts the week after i wrote this
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I guess no one has the balls to post their thoughts.
I am not chaning my structure anytime soon.