10 Powerism: The Art of Blog by Sun ZiLla

The art of blog is of vital importance to the Web. It is a matter of links and bait, a road either to prosperity or to ruin. Hence it is a subject of inquiry which can on no account be neglected.

1. Regard your readers as your students and they will link to your from the deepest valleys of the Net.

2. He who wishes to blog must first count the cost. When you engage in blogging, if good posts are long in coming, then reader’s attention will grow dull and their fervor will be dampened. If you blog 5 times a day in the beginning, you will exhaust your strength. Regarding post frequency, think quality over quantity. Again, as blogging is a marathon, the resources of the Blogger may not be equal to the strain. For if your mind is dulled, your ardor dampened, your strength exhausted and your mental treasure spent, other bloggers will spring up to take advantage of your extremity. . . In blogging, then, let your great objectives be links and readers, not post frequency or lengthy post.

3. If your target is interesting at all points, link to him. If he is in superior traffic, bait him. If he is unaware of you, seek to add value in his comment section. If seeking his links, select the best page. When giving feedback, do it correctly. Attack him where he is unprepared, add value where you are not expected.

4. The Blogger who wins the readers makes many calculations about his headlines before the post is written. The Blogger who loses Readers makes but few calculations beforehand and speaks constantly of himself. Thus do many calculations lead to success, and few calculations to failure: how much more so for no calculation at all! It is by attention to this point that one can foresee who is likely to win or lose Readers.

5. If you make a mistake out of haste or misjudgment, Apologize quickly and publicly. Do not simply delete the offending post. Do not entrench yourself in a losing position. Better to admit you were wrong quickly and make amends, than to dig the hole of your own grave.

6. To link and bait in all your posts is not supreme excellence; supreme excellence consists in both winning new readers and retaining existing ones.

7. It is only one who is thoroughly acquainted with the evils of SEO that can thoroughly understand the profitable ways of carrying it on.

8. The great bloggers of old first put themselves beyond the possibility of defeat by consistantly writing great and informative posts, and then prepares for the opportunity to gain search traffic with SEO.

9. Bestow links without regard to page rank, direct readers without regard to previous value but on the value of the post you are referencing. Send readers away to other great posts liberally and they will return more fervently and more frequently than if you try to hoard them. In blogging, the tightest grasp is with an open fist.

10. Send your troops to Digg Great Posts, To Vote on Netscape, to Comment on Reddit and to bookmark on Delicious that they may recruit more readers to your following. Ask that they link to your posts of value so that you may return the favor when the opportunity arises.

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16 Responses to “10 Powerism: The Art of Blog by Sun ZiLla”

  1. evulvmedia says:

    My oh my… that is a good list… and being a little high right now I appreciate it even more…

  2. marco says:

    I would like to add one point to this list: pick the right subject for your blog.

    My photography blog was my only blog taking off until I started this new one about my experimentations with SEO (http://mastertheweb.blogspot.com/). Master the Web is about to over take my photo blog (not that I am having large number of visitors …yet) and more significantly this is without advertisement what so ever (organic growth).


  3. graywolf says:

    totally digging the sun-tzu style you used … well done

  4. FreeAgent says:

    That was a really great read.

    evulvmedia, pass that shit already!

  5. […] å­¦ 10 Powerism: The Art of Blog by Sun ZiLla 权 Sun Tzu style posting (tags: seoblackhat) […]

  6. […] Possibly the coolest “how to blog” piece I’ve read in a long time, 10 Powerism: The Art of Blog by Sun ZiLla gives us frickin awesome advice, from what to do when one inserts foot into mouth, tobaiting for links. posted by Frickin Awesome Admin at 8:57 am   […]

  7. […] 原文:The Art of Blog (http://seoblackhat.com/2006/08/24/art-of-blog/) 中译名:博客的艺术 编译:workstar (http://www.lidongmin.com) […]

  8. erickintz says:


    Thanks for linking to my post. I thought you would enjoy the follow up analysis on how this post spread virally throughout the blogosphere.


  9. […] 10 Powerism: The Art of Blog by Sun ZiLla (SEO Black Hat) […]

  10. […] The Art of Blog is a project meant to inspire the blogger to become more skillful and effective in the art of blogging. The quote above first appeared in Quadzilla’s. blog post from August 24, 2006 titled 10 Powerism: The Art of Blog by Sun Zilla. It was a cleverly written treatise on the art of blogging: writing strategy, link aquisition, and sage advice written in the form of Sun Tzu’s timeless Art of War. […]