Comments on: Do you Brandverb?

By: Jeff Random - new media and metatheory remix » BrandVerbs - Brands that become verbs.

Fri, 15 Dec 2006 13:01:12 +0000

[...] During an online conversation I recently came up with the word Brandverb. [...]

By: rose.water

rose.water — Sun, 10 Dec 2006 23:36:33 +0000

Brandverbing is retarded. _You_ can’t make your brand a verb, your users and only your users can bring it into common usage, unless you pay off a bunch of legitimate journalists.

By: aviva

aviva — Sun, 10 Dec 2006 04:02:08 +0000

Brandverbing is not always a good thing – you don’t want your web directory to get Bluefound!

By: ally

ally — Thu, 07 Dec 2006 20:27:10 +0000

There is a term for this already. It is called Trademark Genericide….and its not necessarily good for branding because you can legally LOOSE your trademark name if it becomes used too much. You must show effort to stop Trademark Genericde to keep your trademark name. I can see where your going as to why it could have positive effects, but i think if it gets past a certain point you loose your branding all together. “Though litigation is certainly not called for in every case, a trademark owner must actively and aggressively police the use of its mark to protect its value.” From http:// ecommercelaw. typepad.com/ ecommerce_law/2006/07/avoiding_tradem.html (Take out spaces, Not my site but a good article.)

By: Jonathan Mendez

Jonathan Mendez — Thu, 07 Dec 2006 04:25:20 +0000

simple, & fucking brilliant.

By: matt sandy

matt sandy — Wed, 06 Dec 2006 19:03:53 +0000

I tend to only do that with Google, mostly because when I went to ASU I never made copies, and didn’t familiarize myself with the brand Xerox. I correct people and say they are making copies though, along with the whole Jacuzzi and Kleenex thing…. there are different brands. It works well though if you actually use the brand instead of the generic, xeroxing to me is like saying I will google it on yahoo.

By: MrPenn

MrPenn — Wed, 06 Dec 2006 18:15:45 +0000

I could have sworn that Xerox blames “brandverb”ing as what killed their business…. (and not over expensive products that couldn’t compete in an ever increasing competitive market)

By: Dudibob

Dudibob — Wed, 06 Dec 2006 16:46:37 +0000

Amazing conversation I brandverb Google all the time, haven’t noticed doing it with anything else

By: chippy

chippy — Wed, 06 Dec 2006 16:01:21 +0000

One should be aware that there are legal implications for promoting your registered trademark as a verb. My company was lucky enough to run into this problem and now we need to document efforts to combat it in case anyone challenges our trademark. I suspect this is why Google recently came out and told people not to use their brand as a verb.

By: john83

john83 — Wed, 06 Dec 2006 15:45:16 +0000

how about a post about blackhat once in a while?