Comments on: Brandverbing is Retarded? http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/ Tired of useless Top 10 Lists for ranking in Google? Looking for effective and insightful info? SEO Black Hat Blog offers articles on Blackhat SEO, Linkbait & Link Spamming. And if you need to escape White Hat SEO Whiners, check out he Private Black Hat Search Engine Optimization Forum. Fri, 04 Feb 2011 05:07:23 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Good Old Design » Blog Archive » Dawn of the Brandjective http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/comment-page-1/#comment-6742 Good Old Design » Blog Archive » Dawn of the Brandjective Fri, 11 May 2007 13:38:28 +0000 http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/#comment-6742 [...] All this chit chat on which is more powerful; the Brandnoun or the Brandverb makes me tired. I’d like to claim that the undisputed winner would be, neither! [...] [...] All this chit chat on which is more powerful; the Brandnoun or the Brandverb makes me tired. I’d like to claim that the undisputed winner would be, neither! [...]

]]> By: rose.water http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/comment-page-1/#comment-5396 rose.water Tue, 26 Dec 2006 21:15:26 +0000 http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/#comment-5396 matt, it's right here: http://googleblog.blogspot.com/2006/10/do-you-google.html It's actually a joke. Remember this funny cartoon about using the word "google": http://derekyu.com/?p=55 matt, it’s right here:
http://googleblog.blogspot.com/2006/10/do-you-google.html

It’s actually a joke.

Remember this funny cartoon about using the word “google”:
http://derekyu.com/?p=55

]]> By: rose.water http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/comment-page-1/#comment-5395 rose.water Tue, 26 Dec 2006 21:08:59 +0000 http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/#comment-5395 to matt: I think google meant it as a joke: http://googleblog.blogspot.com/2006/10/do-you-google.html Derek Yu made this really funny cartoon about the word "google": http://derekyu.com/?p=55 "jefferson from datamining sat by me at the googleteria. I swear, he nearly crawled my ears off" to matt: I think google meant it as a joke:
http://googleblog.blogspot.com/2006/10/do-you-google.html

Derek Yu made this really funny cartoon about the word “google”:
http://derekyu.com/?p=55

“jefferson from datamining sat by me at the googleteria. I swear, he nearly crawled my ears off”

]]> By: matt sandy http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/comment-page-1/#comment-5382 matt sandy Thu, 21 Dec 2006 20:48:47 +0000 http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/#comment-5382 I really would hate to turn this into a flame war gh0stb0t, but volatilegx is right, and I was going to actually point that out when I first read the post, but I had some work to do. Kleenex didn't technically lose the trademark, but people say pick up some Kleenex, and still get the non name branded version, people also say they are going to Xerox stuff off when they aren't using Xerox, and they also say buy a Jacuzzi when it isn't the actual brand Jacuzzi. It isn't officially lost because people cannot use the name on the packaging, but it is lost in the minds of the consumers. I think I brought up a point that Google didn't want people to say they can Google something on Yahoo!... I don't remember how it went though. I really would hate to turn this into a flame war gh0stb0t, but volatilegx is right, and I was going to actually point that out when I first read the post, but I had some work to do. Kleenex didn’t technically lose the trademark, but people say pick up some Kleenex, and still get the non name branded version, people also say they are going to Xerox stuff off when they aren’t using Xerox, and they also say buy a Jacuzzi when it isn’t the actual brand Jacuzzi. It isn’t officially lost because people cannot use the name on the packaging, but it is lost in the minds of the consumers. I think I brought up a point that Google didn’t want people to say they can Google something on Yahoo!… I don’t remember how it went though.

]]> By: gh0stb0t http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/comment-page-1/#comment-5368 gh0stb0t Thu, 21 Dec 2006 01:55:00 +0000 http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/#comment-5368 volatilegx: Now that is f*$king retarded. Where in the hell did you pull that shit out from? If you can show me one case where a fortune 500 company or anyone with a trademarked "brand" has lost their fucking trademark rights because of brandverbing, I will pay you two hundred pesos. If it's never happened then why the fuck would anybody worry about it? volatilegx: Now that is f*$king retarded. Where in the hell did you pull that shit out from? If you can show me one case where a fortune 500 company or anyone with a trademarked “brand” has lost their fucking trademark rights because of brandverbing, I will pay you two hundred pesos. If it’s never happened then why the fuck would anybody worry about it?

]]> By: Gotan Raider http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/comment-page-1/#comment-5367 Gotan Raider Wed, 20 Dec 2006 22:01:05 +0000 http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/#comment-5367 Copyblogger, Seoblackhat, you guys chose to brand yourselves around already existing symbolic systems. You Quad however push the QuadsZilla brand which carries its own memorable logo/image and achieves instant recognition. Furtthermore, you managed to stop blogging about BH exploits and reinvented your blog as a Marketing-thought provoking resource-evolving linkbait. It's interesting to see how the two biggest search players chose to transit the branding road instead of the product/service one. Yahoo and Google. Not Searchmaster, Searchweb, Searchall, Finditall. Let's say Google wasn't called Google but instead 'Searchmaster'. Do you think it would be dominating the world right now? Would kids say "Im going to searchmaster tomorrow this shit coz I can't be arsed listening to my teacher now" Would people say "Im going to Freevideoforall that clip of my dog chasing his own tail coz its so funny" if Freevideoforall was the name of You Tube? About two years ago Atomfilms was a lot bigger then You Tube. Ok let's try that "Im going to Atomfilms that clip of my dog chasing his own tail coz its so funny"... nah. The problem with us spammers is that we are just after the traffic. Thus we chase type in traffic, keyword rich urls, etc. Shoemoney knew better than that. Of course Quads you are a lot more than an SEO spammer. Build a brand, turn your users into ambassadors and you won't need to chase the traffic. How can you turn your users into ambassadors? Not making them look stupid when they try to brandverb you is a good start. Copyblogger, Seoblackhat, you guys chose to brand yourselves around already existing symbolic systems.

You Quad however push the QuadsZilla brand which carries its own memorable logo/image and achieves instant recognition. Furtthermore, you managed to stop blogging about BH exploits and reinvented your blog as a Marketing-thought provoking resource-evolving linkbait.

It’s interesting to see how the two biggest search players chose to transit the branding road instead of the product/service one.

Yahoo and Google. Not Searchmaster, Searchweb, Searchall, Finditall.

Let’s say Google wasn’t called Google but instead ‘Searchmaster’. Do you think it would be dominating the world right now? Would kids say “Im going to searchmaster tomorrow this shit coz I can’t be arsed listening to my teacher now”

Would people say “Im going to Freevideoforall that clip of my dog chasing his own tail coz its so funny” if Freevideoforall was the name of You Tube? About two years ago Atomfilms was a lot bigger then You Tube. Ok let’s try that “Im going to Atomfilms that clip of my dog chasing his own tail coz its so funny”… nah.

The problem with us spammers is that we are just after the traffic. Thus we chase type in traffic, keyword rich urls, etc. Shoemoney knew better than that. Of course Quads you are a lot more than an SEO spammer. Build a brand, turn your users into ambassadors and you won’t need to chase the traffic.

How can you turn your users into ambassadors? Not making them look stupid when they try to brandverb you is a good start.

]]> By: volatilegx http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/comment-page-1/#comment-5364 volatilegx Wed, 20 Dec 2006 16:23:39 +0000 http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/#comment-5364 I think it's funny that owners of major brands view "brandverbing" with horror. It's a good way to lose trademark protection. Ask Xerox, Kleenex or Lego how they feel about "brandverbing". I think it’s funny that owners of major brands view “brandverbing” with horror. It’s a good way to lose trademark protection. Ask Xerox, Kleenex or Lego how they feel about “brandverbing”.

]]> By: topper http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/comment-page-1/#comment-5363 topper Wed, 20 Dec 2006 13:58:08 +0000 http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/#comment-5363 The problem with becomming a "brandverb" is that any problems your competitors may have will automatically be associated with your brand. "My Hoover's crap" - actually it's a dyson. "My Thermos breaks to easily" - it's a cheap supermarket own brand vacuum flask. "I've Googled for ages and still can't find the web page" - because you're using Ask. "BrandVerb" like a vanity wank, may make you happy for the short term, but in the end you'll feel a little bit sad and empty... The problem with becomming a “brandverb” is that any problems your competitors may have will automatically be associated with your brand.

“My Hoover’s crap” – actually it’s a dyson.
“My Thermos breaks to easily” – it’s a cheap supermarket own brand vacuum flask.
“I’ve Googled for ages and still can’t find the web page” – because you’re using Ask.

“BrandVerb” like a vanity wank, may make you happy for the short term, but in the end you’ll feel a little bit sad and empty…

]]> By: Jori http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/comment-page-1/#comment-5360 Jori Wed, 20 Dec 2006 09:28:31 +0000 http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/#comment-5360 Brandverbing is not "retarded". It's something that should be done in natural process. If you give the right conditions for a brandverbing to exist, it will. In general, the brand would have to be to something completely new, where the use of the new verb would make sense, as common words can not describe correctly the action were doing. Or / and simpler to say than the verb you normally would use. Brandverbing is not “retarded”. It’s something that should be done in natural process. If you give the right conditions for a brandverbing to exist, it will. In general, the brand would have to be to something completely new, where the use of the new verb would make sense, as common words can not describe correctly the action were doing. Or / and simpler to say than the verb you normally would use.

]]> By: SEOBlackhat post on "Brandverbing" gives me idea for word: WickedFired - WickedFire - Internet Marketing Affiliate Webmaster Forum http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/comment-page-1/#comment-5359 SEOBlackhat post on "Brandverbing" gives me idea for word: WickedFired - WickedFire - Internet Marketing Affiliate Webmaster Forum Wed, 20 Dec 2006 07:45:02 +0000 http://seoblackhat.com/2006/12/19/brandverbing-is-retarded/#comment-5359 [...] SEOBlackhat post on "Brandverbing" gives me idea for word: WickedFired Brandverbing is Retarded? So, what the hell should WickedFired mean? __________________ The must-read blog for web site owners - WebPublishingBlog.com [...] [...] SEOBlackhat post on "Brandverbing" gives me idea for word: WickedFired Brandverbing is Retarded? So, what the hell should WickedFired mean? __________________ The must-read blog for web site owners – WebPublishingBlog.com [...]

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