Jaimie from SEO Egghead has written a book about Search Engine Optimization that is now available at Amazon.
Actually, that’s just the draft cover I told him to use 
I’d love to run split run tests to see which book cover sells more . . .
Anyhow I just got a chance to read his 26 page chapter on Black Hat SEO and was very impressed. Jamie doesn’t cover Black Hat SEO from the “How to” angle, it’s more about ways to keep your site secure from some of the various attack vectors of spammers (like sanitizing user input, correct application of nofollow, CAPTCHAs and more). It’s also a great read for someone who is not all that familiar with what Black Hat SEO and wants to understand more about how the dark arts work.
As always from Jaimie, you can count on their being several worthwhile code snippets and valuable insight from a programmers perspective on SEO.
We got to talking about how to show up higher in Amazon queries for a particular Amazon search. Surely ranking your product #1 on an Amazon Query would help to drive sales dramatically. What are the search ranking factors for Amazon? Is this an SEO consulting Niche that is currently being ignored? If it is, there could be great opportunities in specializing in Amazon SEO.
3 Responses to “Professional Search Engine Optimization with PHP - The Book”
One secret of intra-amazon seo is asin matching and asin authority, eg you sell the exact same product and copy their asin, and based on a number of factors like number sold, age of your store, etc… eventually you have asin authority, which means you are the featured seller rather than being listed under “xx used & new available from $x.xx”. ASIN matching could angry a lot of competitors, but who cares? If you honestly have the exact same product what can they do? I would stick with upc codes and show up that way rather than asin matching, though, because amazon frowns on the practice.
Amazon SEO - I will try to figure out how to game this system/manipulate it in order to put the better products first - great idea, what about moving users through conventional practices of marketing books for example? and then trying to flow them very quickly to the books on Amazon - Amazon SEO, this could potentially be a great SEO opportunity. I’ve been going through the Alexa’s top SEO sites and I’ve been trying to connect marketing methods to each top ranked site. We’ve hit on so much already but there is so much left untapped. Quad, any ideas on other marketing options for the other services? I did a Wikipedia Marketing article on my site, but I feel as though there must be a way to create a compendium of white, grey and black hat strategies using the largest sites in existence…??
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[…] I received an review copy of Professional Search Engine Optimization with PHP: A Developers Guide to SEO by Jaimie Sirovich (AKA SEO Egghead) and Christian Darie the other day and it has been sitting on my desk waiting to be opened ever since.Having recently started a few new contracts, I don’t get much time for reading books these days. Or eating, or sleeping… I digress. But I do seem to have time to read blogs, and one of the no-so-prolific-but-often-insightful blackhat blogs I read did a post today about the book. All white, gray and black-hat SEOs should be reading blackhat blogs and forums for their own knowledge. […]