The Genius of the Google Borg Continues

It looks like Google will be rolling out an increase in Gmail and shared storage today. If they go with pricing of $1 per year, and require Google Pay to do it: it’s absolutely genius.

Regardless of the pricing, they are integrating the photo sharing into the shared storage. That will drive the community building effort of G-flickr Picasa Web Album. The more a user uploads to Google, the less likely that user is to leave and the more likely that user is to use incremental Google Services. Once they get all their users payment information, they’ll be in a position to challenge Paypal. Once photos are uploaded, how hard is it going to be to push and integrate Orkut?

It’s a very smart move. The real question is why does it take Yahoo and Microsoft so long to think of this shit? Why are they never first with any great ideas?

Google’s mission: All your base are belong to us.

Update: It looks like they decided to go with $20 a year. This is a huge mistake in my estimation. They should charge $1 and require that the customer sign up for Google Pay (or whatever it’s called). A $19 customer acquisition cost for a payment service is fantastic. Moreover, with storage prices at around $20 / 100 gigs and dropping, and other Google Grid considerations, charging $20 per year makes no cents.

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3 Responses to “The Genius of the Google Borg Continues”

  1. reteep says:

    Actually Microsoft Live Skydrive was announced before Gmail shared storage today, and I assume that Amazon will be the one who challenges PayPal and Google Checkout successfully. My 2 centz..

  2. cs says:

    reteep, i’ll challenge that prediction.

    google checkout + google base is the winner here. take a look at the tag lines on each of the services’ homepages…

    “Post it on Base. Find it on Google.”

    “Find it with Google. Buy it with Google Checkout.”

  3. SixSigma says:

    I already see Google challenging PayPal effectively. I offer three payment processors – Google Checkout, PayPal, and Plimus. Five months ago, less than 20% of my orders were through Google. Now, over 75% are. It’s all about branding and trust.