Don’t Buy Links – Buy the Whole Site

The war on Paid links is in full gear. Buying and selling links without the nofollow tag is now officially a black hat SEO practice that is against Google’s Webmaster Guidelines.

Google has and will continue to penalize sites that flagrantly buy and sell links. If you are buying or selling links: do it covertly & do it under the radar.

However, in many instances there may be a better option that trying to buy a link from a site: buy the site outright. While this won’t work for a large newspaper site, those links have long been void of link juice anyway. In fact, anyone who is openly selling may already have their link juice passing privileges revoked.

So who does that leave? Generally, the sites you can still buy links from that can pass link juice (help you site rank in the SERPs) will be small to medium sites with a single owner or decision maker. In those instances, where you’ve already gone through the bother of finding out who owns the site and getting in contact with them, why offer to buy a link for a few thousand a year? Wouldn’t you be better served by just making an offer on the entire site?

If you bought the site you’d get any revenue it was producing, any potential appreciation from the domain name, and total editorial control (you could link to some or all of your other sites). Sites aren’t as cheap as they were a few years ago, but you’d be surprised how many people will jump at $10 or $15k. Hell, even monsters like Adult Friend Finder are only selling for only 3X EBITDA.

So if you are going to ask someone to buy a link, perhaps the first question you ask them shouldn’t be “Would you sell me a link on this page for X/year?” but rather “Can I buy your site ____ from you for $XYZ?”.

If you buy the entire site then you’re no longer violating Google’s Webmaster Guidelines by changing where it links. It’s not like we actually give a shit, but . . . ya know . . .

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11 Responses to “Don’t Buy Links – Buy the Whole Site”

  1. MORO says:

    How much for SEO Blackhat? jk. Great post!

  2. QuadsZilla says:

    Everything has a price: certainly this site is no exception. Although with the state of the dollar, I might demand payment in something more stable . . . like the peso :o

  3. bleak247 says:

    Does anyone know the best way to find sites for sale. I tried some of the brokers and online auction type sites along with advanced queries and all I get is junk and turnkey BS websites. If someone knows of a better way shoot a comment.

  4. [...] Hoy Quadzilla de SEO Black Hat ha resumido mi filosofía con respecto a la compra de enlaces: “Don’t Buy Links – Buy the Whole Site” (no compres enlaces – compra la web entera). Escrito por DavidM [...]

  5. jeff419 says:

    Great post. This is actually a big part of our strategy for 2008, for our personal ventures and our clients.

  6. ChrisWebPub says:

    Buying a content site is something I’ve recommended to owners of ecommerce businesses for a long time. The partnership really works well.

  7. [...] As a business one way to increase your search engine ranking was to buy links on other sites with the keywords you wanted to increase your search engine position. Google has made this a bad thing and is punishing sites that sell the links and the sites that buy the links. An interesting post over at SEO Blackhat suggest that the future will be forget buying a link just buy the whole site. This strategy is interesting and funny enough might just work. [...]

  8. batteryfast says:

    Is anyone know that how google know that you have purchased links from other or not?

  9. [...] Here is a great post from SEO Blackhat titled Don’t Buy Links – Buy the Whole Site. It offers some good and practical advice about paid links. Here is a great summary quote from the post: Generally, the sites you can still buy links from that can pass link juice (help you site rank in the SERPs) will be small to medium sites with a single owner or decision maker. [...]

  10. [...] According to the SEO Black Hat: If you buy the entire site then you’re no longer violating Google’s Webmaster Guidelines by changing where it links. [...]