The Giants Upset of the New England Patriots in the Super Bowl was the best and most exciting Super Bowl in History. The Giant Defense was absolutely Amazing; they pressured Tom Brady all night and put an end to the “perfect season”.
The Pats had applied for a trademark for both “19-0” and “Perfect Season”. That’s how confident they were of a victory. But someone forgot to tell the Giants that they were suppose to lose. I guess that’s why they play the game.
Imagine how much of a better ROI you could get by advertising on the Web rather than spending $2.7 million for a Super Bowl ad. Sure, companies like Anheuser Busch , Coke and Car companies can argue that they should be their for Branding. But what they hell are Internet companies doing blowing that kind of money on offline advertising?
Any Internet company that spends $2.7 million on a Super Bowl Commercial should have their Management Fired. Even the best Internet Super Bowl Ad, that Godaddy one, is not going to generate enough clicks on the site to make it more valuable that if that money was spent on PPC, buying links, or viral marketing.
If you want to just piss away the money, there are more fun ways to do it than on a Super Bowl ad. Next year, just contact me with your $2.7+ million advertising budget and we’ll get you measurable results. And fire your management (and yourself) if you run an Internet company and still wasted your money on a Super Bowl ad.
5 Responses to “Greatest Super Bowl Ever Still produces $2.7 Million Flops”
For the most part I have agreed with much of your observations, but this one is just flat out wrong. Here is why GoDaddy is brilliant. There are a ton of ways for people to go and register a domain name. But lets face it most people are stupid, and lazy. By branding so strongly, they bypassed people searching for “how to register a domain” or “how to buy a domain” and get the direct type in traffic.
Most of us know GoDaddy blows, but most consumers do not. So they think they can get in on buying domains and go straight to GoDaddy without looking at the alternatives. Is it worth 2.7 million thats up for debate, but you cannot put a price on the mind share they bought with it.
I disagree. Bob Parson’s talked about why GoDaddy does super bowl commercials back in November. http://www.bobparsons.com/SuperBowl2008Decision.html
“Before the game was over, we received right at 1.5 million visits to our Web site. We had a whopping 2 million visitors for the day. This compares to last year when we had less than 1/2 million visitors.”
$1.50 per unique to view a non sales message.
That’s NOT value.
You have to for a minute get out of the PPC model and think about what those ads did for them. They now own over 35% market share in new domain name registration. In addition they have branded their name on the population. People will go straight there without even using search for years and years to come. The residual value of the ad will more than make up the cost over time.
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amen brother. I actually went to the salesgenie site to figure out where they got the money to do that.
totally crazy.