Two Important New Google Ranking Factors

There’s long been talk in the SEO community about seeking links from .edu sites. Some have argued that the links are better than non .edu links just by virtue of the TLD while others contended that what is important is that .edu sites naturally have trust rank because of all the backlinks they receive.

Up until now, we really didn’t know for certain who is right.

However, a search I did this morning indicates that Google is intrinsically trusting and placing more weight on citations from scholarly articles. After all, why track the information if they are not going to use it to rank results?

Here’s a screenshot from the search:

Additionally, Google is attempting to track by Author.

Q: Will this lead to Google inherently trusting and ranking one author from a site over another?

A: Almost certainly yes.

Why limit ranking to trust by site and/or page? It would certainly be more valuable to be able to determine who authored an article than merely where that article is published. Just as in the print world, while a magazine or newspaper may be popular, various authors have differing degrees of worth, value, popularity, and trust.

Q: So what should I do now?

A: Develop contacts, procedures and applications for the procurement of scholar citations. By hook or by crook, get scholarly citations to your websites and build the trust of your site’s authors.

Tagged: google

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