The Physics of Google

I am not an SEO, but an experimental physicist The laws of physics that I study are not fixed but are constantly changing.

They are the physics of Google.

The test of all knowledge is experiment. Experiment is the sole judge of scientific “truth.” But what is the source of knowledge? Where do the laws that are to be tested come from? Experiment, itself, helps to produce these laws, in the sense that it gives us hints. But also needed is imagination to create from these hints the great generalizations—to guess at the wonderful, simple, but very strange patterns be­neath them all, and then to experiment to check again whether we have made the right guess. – Richard Feynman – Lectures on Physics

I experiment with links, structure, and content and study their effect on the Search Engine Ranking Placements (SERPs) of websites. The closed system I concern myself with most is that of Google.

There are many like me: scientists of the physics of Google. If you’re reading this, odds are you are one of us. Together we form the environment of the World Wide Web.

“How do I ride a bicycle?”

That’s what I hear when people ask me how to make money on the web or to rank in Google. The best way to learn is to get on the bike and start peddling. You’ll fall at first, but eventually you should get it. I can describe the basics and warn of some pitfalls, but in the end you gotta just try it to learn how.

Does that mean we can’t learn anything from the masters? Absolutely not. While the best way to learn how to play chess is a brief introduction to the rules and then sitting down to play a few matches, there is hardly a novice alive today that wouldn’t benefit immensely from reading a chess book or two. At a higher level that same player will improve by reviewing the chess matches of grandmasters and coaching.

But he still needs to practice to improve. He needs to take what he has learned, experiment, test and refine.

In the same way, we who practice the science of ranking in the SERPs and making money on the web benefit from reading and sharing ideas with others who are successful. But experimentation is still the key to success. The novice who joins SEO Black’s Private Forums will be in over his head. Why review Grandmaster matches if you don’t know how to en passant and barely have 10 games under your belt? But the Google Physicist will reap rewards by studying other’s experiments, exchanging new theories and performing new experiments. We are experimental physicists.

There’s nothing quite like the feeling of “Eureka!” that accompanies a successful experiment. The only way to find it is through experimentation.

No one is going to write a detailed manual for your success. You need to experiment to see what works. Then go back, review those experiments, check it against your results and refine. Then experiment some more.

Don’t Stop. Keep experimenting, keep refining, and keep abreast of new developments in your field: The Physics of Google.

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5 Responses to “The Physics of Google”

  1. allesklar says:

    >>> The best way to learn is to get on the bike and start peddling.

    I’m not sure if this pun is intended but it’s funny all the same. If not, the word is pedaling.

  2. [...] Here’s a tip. Just fucking do it, then you’ll be able to find out which information works on your own. The Physics of Google __________________ Step One to Making Money Online [...]

  3. [...] In what may be the best thing I’ve ever read from QuadsZilla, he writes yesterday: “How do I ride a bicycle?” Thats what I hear when people ask me how to make money on the web or to rank in Google. The best way to learn is to get on the bike and start peddling. Youll fall at first, but eventually you should get it. I can describe the basics and warn of some pitfalls, but in the end you gotta just try it to learn how. [...]

  4. Anaksagor says:

    Completely agree. You have to get experience somehow. and generaly people learn from their own mistakes:)

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