Comments on: Not a “Bounce” . . . but a SCASI

By: QuadsZilla

QuadsZilla — Mon, 05 Jan 2009 22:38:07 +0000

Drew: Right – if someone is doing comparative shopping, it is in Google’s best interest to rank those sites lower in the SERPs and rank non commercial results above them (think adwords). It remains a strong indicator that the person found exactly what they are searching for if they stop clicking.

By: Drew Stroikus

Drew Stroikus — Mon, 05 Jan 2009 17:07:20 +0000

“If a surfer Clicks SERP A from a list of SERPs and then (10 secs to 4 mins later) clicks any other SERP on that same list of search results it is a negative quality indicator. If the user found what they are looking for, they wouldn’t need to keep clicking on SERPs. If they continue to click, they’re initial find was not satisfying.”

This is not well thought out. I can think of a perfectly reasonable explanation for multiple separate SERP clicks – comparative shopping.

It’s important to recognize that the intent of the shopper cannot be known – ever. One shopper might be looking for price, another looking for brands, but both use the same key phrase “surround sound bars.” There’s know way to know “why”, only (somewhat) “what”.

I don’t disagree that Google will likely “test” efficacy, but I can’t imagine the smart folks at Google (or any other search company) would try and compare apples to oranges…

By: QuadsZilla

QuadsZilla — Mon, 08 Dec 2008 00:16:24 +0000

i just saw that today on some of the datacenters . . .

By: RtnOfTeaSippingScum

RtnOfTeaSippingScum — Sun, 07 Dec 2008 23:01:48 +0000

Has the redirect gone now? I don’t see it in the source code anymore. Hmmm. :-/

By: QuadsZilla

QuadsZilla — Mon, 01 Dec 2008 17:35:48 +0000

Reclick implies that the same thing is clicked twice. I’m open to better names though

By: Quasiuna

Quasiuna — Mon, 01 Dec 2008 17:14:46 +0000

Quote: “This isn’t technically the “bounce rate” but would be a good corollary in most instances. However, in the event that the landing page actually answers the users questions, the corollary would start to break down.”

The SCASI (come on, there must be a better name for it…how about a Reclick or something?)

In the instance that a user clicks through to a site which answers their question in a single page (after which they move on to something else) this would only register as a bounce on the destination website’s analytics, not on Google’s. Google will only register a bounce is a ‘SCASI’ occurs, but in this scenarios there will be no SCASI.

If Google serves a SERP that a user clicks, and there are no SCASIs, then this is ‘job done’ as far as Google is concerned, and the site concerned will be getting major bonus points for dealing with the user’s query, unless the user bounces back and restructures their query to a related phrase, then Google would recognise that the user’s search term was not ideal, or that Google didn’t ‘understand’ what they meant.

By: Folosirea de informatii pentru pozitionarea in SERPs | J. Mihai

Folosirea de informatii pentru pozitionarea in SERPs | J. Mihai — Sat, 29 Nov 2008 22:10:55 +0000

[...] Descrierea oferita in respectivul articol este destul de concludenta si nu vreau sa incerc sa reproduc termenii “inventati” acolo, asa ca va pot oferi direct un link spre articolul respectiv. [...]

By: AJ

AJ — Sat, 29 Nov 2008 15:24:21 +0000

Agreed that it’s not GAnalytics data. SCASI huh? Reminds me of SCSI drives. Pogosticking is my preference but it’s the same idea.

http://www.blindfiveyearold.com/search-pogosticking-and-seo

A user is presented with search results based on a specific query. The engine captures what result you click on and whether you return to that SERP and click on subsequent results and/or refine your query. (They could even conceivably determine the time between each click as a proxy for satisfaction with that result. This would reduce the chances of penalizing results that did deliver value.) The information can be aggregated for each query and compared to average pogosticking behavior by SERP rank.

By: Steward

Steward — Sat, 29 Nov 2008 11:42:35 +0000

You asked “…but is it getting any clearer to you?”

YES it is! Thanks

By: RtnOfTeaSippingScum

RtnOfTeaSippingScum — Fri, 28 Nov 2008 23:39:33 +0000

… Talking of anatomy, what is yours (or anyones) take on the break down of a SERP redirect link? For example;

http://216.239.59.132/search?q=cache:49ZRotMVTrYJ:en.wikipedia.org/wiki/Guitar_Hero_IV+Guitar+Hero+4&hl=en&ct=clnk&cd=4&gl=uk&client=firefox-a

Broken down to:

http://xxx.xxx.xx.xxx/