Comments on: Johnson & Johnson – A Player in the Domain Game http://seoblackhat.com/2008/12/08/johnson-johnson-a-player-in-the-domain-game/ Tired of useless Top 10 Lists for ranking in Google? Looking for effective and insightful info? SEO Black Hat Blog offers articles on Blackhat SEO, Linkbait & Link Spamming. And if you need to escape White Hat SEO Whiners, check out he Private Black Hat Search Engine Optimization Forum. Fri, 04 Feb 2011 05:07:23 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: renesisx http://seoblackhat.com/2008/12/08/johnson-johnson-a-player-in-the-domain-game/comment-page-1/#comment-9265 renesisx Wed, 10 Dec 2008 12:25:41 +0000 http://seoblackhat.com/2008/12/08/johnson-johnson-a-player-in-the-domain-game/#comment-9265 I remember back in the days when domains were free (in the early 90s). The reason that Internic started introducing a fee for them ($100 at that time) was because Unilever sent in 15,000 applications for .com domains - one for every single product of theirs, past, present and future. They ruined it for us all ;) I remember back in the days when domains were free (in the early 90s). The reason that Internic started introducing a fee for them ($100 at that time) was because Unilever sent in 15,000 applications for .com domains – one for every single product of theirs, past, present and future.

They ruined it for us all ;)

]]> By: eugene-uk http://seoblackhat.com/2008/12/08/johnson-johnson-a-player-in-the-domain-game/comment-page-1/#comment-9261 eugene-uk Tue, 09 Dec 2008 22:02:21 +0000 http://seoblackhat.com/2008/12/08/johnson-johnson-a-player-in-the-domain-game/#comment-9261 1. Wise companies from Top500 use domain registration to protect their current & future products, trademarks & other assets. That's the reason for such a high number of owned domains. 2. Large companies have a team dedicated to domains. This team registers both under public handle (these add up to 20 288 in J&J case) and also private handle. Private handle registrations are used for planned product releases or anything that is not public yet (both stock and competition concerns). These are sometimes also used for registering "typo" domains. Private registration feature is soon going to completely change the usage of WHOIS in the next 5 years. We won't be able to "spy" on the large companies or on our competition anymore. 1. Wise companies from Top500 use domain registration to protect their current & future products, trademarks & other assets. That’s the reason for such a high number of owned domains.
2. Large companies have a team dedicated to domains. This team registers both under public handle (these add up to 20 288 in J&J case) and also private handle.
Private handle registrations are used for planned product releases or anything that is not public yet (both stock and competition concerns). These are sometimes also used for registering “typo” domains.

Private registration feature is soon going to completely change the usage of WHOIS in the next 5 years. We won’t be able to “spy” on the large companies or on our competition anymore.

]]> By: bartek http://seoblackhat.com/2008/12/08/johnson-johnson-a-player-in-the-domain-game/comment-page-1/#comment-9258 bartek Tue, 09 Dec 2008 12:37:58 +0000 http://seoblackhat.com/2008/12/08/johnson-johnson-a-player-in-the-domain-game/#comment-9258 Hah, as soon as I saw this post I got reminded of an episode of You Look Nice Today where they looked up weird domain names and found most of them were owned by J&J A good example is coloncam.com, owned by J&J: http://www.networksolutions.com/whois-search/coloncam.com They own some other weird ones in the domain of anal cavities. Hah, as soon as I saw this post I got reminded of an episode of You Look Nice Today where they looked up weird domain names and found most of them were owned by J&J

A good example is coloncam.com, owned by J&J:
http://www.networksolutions.com/whois-search/coloncam.com

They own some other weird ones in the domain of anal cavities.

]]> By: oldenstylehats http://seoblackhat.com/2008/12/08/johnson-johnson-a-player-in-the-domain-game/comment-page-1/#comment-9255 oldenstylehats Tue, 09 Dec 2008 08:57:06 +0000 http://seoblackhat.com/2008/12/08/johnson-johnson-a-player-in-the-domain-game/#comment-9255 It doesn't surprise me that J&J recognize the value in those sorts of intangible assets. Some of their brick-and-mortar marketing strategies strike me as exhibiting the particularly rich, nuanced understanding of consumer behavior that drives success online. They utilize package design split-testing, putting items on the same shelves with basically the same ingredients, but different packaging, pricing each differently and doing large scale comparative analysis of sales in different regions based on price and packaging. They're always creating new metrics to analyze their sales from as many different perspectives as possible. Wal-Mart understands this as well. Seriously, next time you're at a grocery store, go to the aisle with the hand soap. If you start looking at labels, you'll see that a majority of the different brands on the shelves are all owned by J&J. Anyway, enough ramble, but it doesn't surprise me that they own that many domains. It doesn’t surprise me that J&J recognize the value in those sorts of intangible assets. Some of their brick-and-mortar marketing strategies strike me as exhibiting the particularly rich, nuanced understanding of consumer behavior that drives success online. They utilize package design split-testing, putting items on the same shelves with basically the same ingredients, but different packaging, pricing each differently and doing large scale comparative analysis of sales in different regions based on price and packaging. They’re always creating new metrics to analyze their sales from as many different perspectives as possible. Wal-Mart understands this as well.

Seriously, next time you’re at a grocery store, go to the aisle with the hand soap. If you start looking at labels, you’ll see that a majority of the different brands on the shelves are all owned by J&J. Anyway, enough ramble, but it doesn’t surprise me that they own that many domains.

]]> By: chovy http://seoblackhat.com/2008/12/08/johnson-johnson-a-player-in-the-domain-game/comment-page-1/#comment-9253 chovy Mon, 08 Dec 2008 23:25:52 +0000 http://seoblackhat.com/2008/12/08/johnson-johnson-a-player-in-the-domain-game/#comment-9253 wow. any good ones? wow. any good ones?

]]> By: QualityNonsense http://seoblackhat.com/2008/12/08/johnson-johnson-a-player-in-the-domain-game/comment-page-1/#comment-9252 QualityNonsense Mon, 08 Dec 2008 23:12:53 +0000 http://seoblackhat.com/2008/12/08/johnson-johnson-a-player-in-the-domain-game/#comment-9252 Yeah J&J own stuff like baby.com, IIRC. Yeah J&J own stuff like baby.com, IIRC.

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