Hands Down the Best Marketing “Post” of the Year.

December 30th, 2008 QuadsZilla

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This 6200 word outline of Predictably Irrational: The Hidden Forces That Shape Our Decisions is like driving into a tub full of tits. It’s that fucking awesome.

Read it. Bookmark it. Use it.

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4 Responses to “Hands Down the Best Marketing “Post” of the Year.”

1. Andy Fletcher says:

   December 30, 2008 at 7:11 pm

   This is one of the best things I’ve read all year.

   If you like this you’ll also like Freakonomics. It’s no where near as good as this and spends a lot of its time showing how you can prove anything with statistics but there’s still some great stuff in there.
2. QuadsZilla says:

   December 30, 2008 at 8:29 pm

   Honestly, I really disliked Freakonomics. I thought it was poorly written and had a weak premise. A book that I do love that is like this post outline, though, is “Influence: Science and Practice”.
3. underworld says:

   December 31, 2008 at 1:00 pm

   I have it as an ebook but its pretty standard (freakonomics)

   I would say another good similar read I found worthwhile was “Art of contrary thinking” – quite based on the stock exchange but good ballpark reading.
4. Lex says:

   January 6, 2009 at 9:49 am

   It’s true, this article is amazing. Thanks so much for the pointer. I was talking to someone today about the hidden cost of free – and how there’s only one thing that can beat free, and that’s convenient. Take iTunes – people will pay a dollar for a track rather than download it for free if it is easier and less risky.