Looks like they are clued into the fact that brand searches would fetch much more money if there was serious bidding competition:
Starting June 4, marketers in about 200 countries will be allowed to purchase rival trademarks as keywords to trigger display of “sponsored search” ads on Google. Honda, for instance, could bid to have one of its ads displayed when a consumer searches the term “Toyota.”
On an unrelated note, on Friday I sold all my stock holdings: including GOOG. I think we’re near the top of a suckers rally.

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May 12th, 2009
QuadsZilla
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Just about to sell all mine too. You just confirmed it for me, sooner rather than later. :}
http://seoblackhat.com/2008/07/21/goog-stock-will-double-within-5-years/
Hindsight is 20/20
The 30% YoY Growth I talked about in that post no longer seems viable. Even the 20% I set forth as a “bad case” probably isn’t going to materialize. And without at least 20% growth, you can’t bet on having a 20 P/E.
I’ve never been that good at timing the market. And that prediction isn’t wrong yet . . . just looking less likely.
[...] We saw earlier last month that it looked like Google was going to allow brand bidding. On the other hand, we all know tons of people who have had their Adwords Accounts banned for trademark infringement. Then there are these lawsuits saying that Google is allowing all sorts of trademark infringement in their adwords campaigns. [...]