How High is the Evil Bar?

or Setting the Bar High

Matt did a response to Anil Dash’s great post. I got a chuckle out of this from matt:

“Don’t be evil” sets an incredibly high bar for Google’s conduct. It can be frustrating to get called out for not being perfect when other companies aren’t doing things as well as Google, but that high standard helps keep Google on track.

Don’t be evil is a high bar? – nay – and INCREDIBLY high bar!?!? I guess so . . . In the same sense that “Try not to shit yourself”, “Get that GED” or “Don’t Torture Kittens . . . Today” are all incredibly high bars.

Evil Monkey

The implication from Google is that all those other big companies ARE evil; which goes towards the heart of Google’s real problem: arrogance. I don’t blame them, I’d probably be arrogant too if my company dominated an important space the way they do. But don’t give us this “high bar” nonsense.

When choosing between two evils, I always like to try the one I’ve never tried before.” – Mae West

I believe that ignorance is the root of all evil. And that no one knows the truth.” – Molly Ivins

What do you think? How high of a bar is “Don’t be Evil”? Is it like climbing Mount Everest – or more like passing a driving test.

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2 Responses to “How High is the Evil Bar?”

  1. Karlo says:

    Lol, Quads. What’s up here? You gonna become a “real” blogger now? I’m starting to enjoy your site not only from a business standpoint recently 😀

  2. munroe says:

    The implication behind the slogan is that most corporations are not only evil, they are evil by choice. The fact is that companies need to ruthlessly compete and do whatever they can to get ahead of the competition. If that’s evil, then the slogan isn’t just a high bar, it’s an impossible one.