Tell Me About SEO for Porn Sites

The first response to my call for questions was from J-sin from adult Podcast. He said:

I’d like to propose you cover a “blackhat” topic in the sense that it is taboo to talk about much: true-blue adult site SEO (which would probably also cover other taboo verticals such as gambling). It seems no one in the white hat / gray hat world wants to even address topics which have to deal with porn. And since porn and related sites are supposedly untrusted, or worse discriminated against, by some of the main sources of seeded trust and authority, what other vertically relevant techniques can be used instead or in-place of the general SEO advice.

Summary: Tell me About SEO for Porn Sites.

For Starters: the volume porn search queries and traffic is unrivaled. If you’re coming to the Adult Space from any other niche, you will probably be surprised how easy it is to generate what you once thought was “a lot” of traffic.

After you get yourself all excited about the raw numbers, the the next thing you’ll probably notice is how little that traffic is worth relative to other niches. Whereas other niches might easily pay from 50 cents to $5.00 or more per visitor, TGP (thumbnail Gallery post) traffic is bought, sold and traded for .50 cents to $5.00 per thousand visitors.

So it’s much easier than in other niches to think your having success (because of raw traffic) when, in fact, you’re just pulling in crap traffic. Even moreso than in other niches, you need to be getting the “right” search traffic to get conversions. For that, as with any other niche, the key is to test, Test, TEST!

If you’re not testing which type of traffic actually converts, how do you know what terms to go after? If you don’t know what terms to go after, how do you chose keywords and link anchor text correctly?

You can’t.

It’s easy to pull in 1,000,000 visitors and only make $1000 or less. But with targeted traffic, it is possible to make $1 per visitor (just like any other good niche).

The Search Engine Adult Filter

Another thing to note for the non adult-webmaster is that if your site is heavy in porn words and phrases, it will be put in a certain category in Google. 3 years ago I did a post about adult SEO here on SEO Black Hat, and it destroyed seoblackhat.com’s rankings for non adult related queries. It didn’t do anything from a raw traffic perspective (in fact, I think the numbers went up), but all the G queries shifted. It was so bad, in fact, that I opted to remove the majority of text from that post and make it an image.

That may touch on the “discriminated against” that you eluded to in your question. But in defense of the search engines, there’s generally good reason to err on the side of sending a porn seeker to a non porn site than vice versa.

As to your “vertically relevant technique that can be used in place of SEO”, the answer has to be traffic trading. There aren’t any other niches that use traffic trading as much as the adult space does. Modifiers for the outlist, cheater detection, traffic ratings, smart force equalization, conditional dynamic skimming and hitbot traffic are terms that part of the normal vernacular for serious Adult webmasters. While I’m sure that many of you otherwise savvy webmasters will be scratching your heads at a few of them.

I know that’s a pretty shallow overview but any of you have any slightly more specific questions about the adult space, I’ll be happy to do a followup post.

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3 Responses to “Tell Me About SEO for Porn Sites”

  1. lohwengk says:

    “As to your “vertically relevant technique that can be used in place of SEO”, the answer has to be traffic trading…”

    So it sounds like the traffic/ranking techniques used by adult sites can’t be used by non-adult sites. That’s really too bad.

  2. Samurai says:

    Hi Quad!

    So I think you may guess what my next question will be…

    Please, can you briefly explain what the hell those terms mean?

    I guess than somewhere inside “modifiers for the outlist, cheater detection, traffic ratings, smart force equalization, conditional dynamic skimming and hitbot traffic” we may find some gems for our projects, or ad list more knowledge about the dynamics of the Interwebs 🙂

    Cheers!

  3. Mechanize says:

    Thanks for this post. The adult keyword penalty is actually a big eye opener for me.

    Having dabbled in this area with blogs, cams, and some TGP I actually haven’t found it that easy to get traffic! Apart from traffic trading, what would be a good way to get a site on the radar?

    Also, I have messed around with some traffic trading systems – there was one good one I settled on even though it was very complicated – can’t remember the name but it was partly in Russian! Anyway, do you recommend any particular system? Or is custom the best way?

    Finally, is there any particular format you prefer for sites? e.g. WordPress, TGP generators, cam galleries, etc?

    Cheers!