Archive for July, 2009

Follow Up Q&A on Link Pyramids

1) How many websites, on average, would you need for each of the bottom three levels of the pyramid to rank for competitive terms?

It’s going to vary greatly from market to market and term to term. Also, there are many other factors in ranking a site other than just the link farm / pyramid you create.

But for the most competitive markets the pyramid is gonna be deep it looks something like this:

300,000 -Bottom layer
20,000 – Domain Portfolio / shared hosting
800 -Authority / Niche sites
40 – Money Sites Dominating more than half of top ten for competitive serps

2) Do you get private registration for every domain you use in the pyramid? Who do you recommend using as a registrar?

Everyone has their own preferences; some say that Since Google is a registrar, they can see all the private registrations. Other say that private registration is a red flag – it’s a spam signal. (Presumably, if you have nothing to hide, why are you hiding). Given that, many people opt for fake registration information.

3) I have a bunch of Wordpress.com / blogger sites where I’ve opted for my own domain name instead of a sub-domain of Wordress.com or Blogger. Would this count as “shared hosting”? for a level two site?

I would count that in the shared hosting level.

4) Yeah I have a question. Could you please quit ripping off my posts/terms and rewriting them as your own…kthxbye

Answered here.

Keep the questions coming!

How to Build Link Pyramids

Yesterday, we discussed two of ways you can use bursts of spammy links to help you make money. But just because you have the ability to spam thousands of links a day to a single page doesn’t mean it’s the most effective use of the tool.

What if I told you there is a way to launder those spammy links; a way to sift out the negative Google Karma to leave you with pure Link juice that Google uses to rank. Would you be Interested?

If so, then you’re gonna want to know about:

Link Pyramids

Among of The Great Wonders of the Web are Link Pyramids. These majestic towers of ranking excellence are built on the backs of spammy links just like the Ancient Pyramids were built by slaves. Today we’re going to define what Link Pyramids are, why they work so well and what they look like. Later this month we’ll get into the nitty gritty on building them.

The Idea behind the Link Pyramid is that while link juice can pass from one site to the next, ranking penalties generally stop after one hop. It works on the premise that the lowest quality sites link upwards to the next higher quality sites in your network. Sites can link laterally and upwards but not downwards.

So here’s what the pyramid looks like . . .

[I started making a graphic of a Pyramid, but honesty, I just can’t be bothered. You know what a fucking pyramid graphic looks like – right? Great! Moving on . . .]

The Bottom

At the bottom of the Pyramid sits a network of sites you created on free blog host or Squido, or anywhere you can get web space for free. These sites should not have ads on them. These sites will link to random other quality sites on the web and to your 2nd level sites. You will experiment with how few links you can spam to these sites to get them to acquire link juice vs. how many you can spam to them before they get banned. If you are not selling anything on these sites there is more leeway. The only type of links you are sending to these sites are those free spammy links from link software.

2nd Level of Pyramid

Then we have your 2nd level of the Link Pyramid. This is where you put your domain portfolio to work. This network of sites is distributed across cheep shared hosting accounts. The more shared hosting accounts you have for this purpose, the smaller your footprint will be. Hosting is really cheep these days, and you’ll probably be spending more each year on domain renewals than you will be on shared hosting.

This 2nd level of sites will get links from the bottom level of sites, but never link back down to them. These sites can still receive spammy links but tread lighter: you don’t want your account getting banned with the shared host. Buying cheap links to these sites also helps the network grow. Directory submission and press release type links are good to go at this level, as is moderate monitization. The Primary purpose of these sites is to build a link farm to link to the Golden Crest of your link Pyramid.

The Golden Crest

Here we have the sites that are ready for prime time. They have fantastic designs and flow. They are your niche authority sites. Their links come from Level 2 of the pyramid, link buys, link bait, and manual, targeted Link spamming. The Golden crest can make money, but the real purpose of these sites is to link to the Top of your pyramid.

The Top

At the Top of the Pyramid is the Target site: That’s the pristine white hat looking site that you want to present to your customers and to rank in the search engines. This site has the bulk of your editorial content: you’re link bait. This site is an e-commerce site that is designed to make money. This is the site you’re paying bloggers and reviewers to link to. You’re only purchasing the highest quality links to this site and your link Ninjas are securing only the best quality links. This is the site that is optimized for the keywords you know make money. This is your money site.

Make sure to have every level of your site link to sites outside of your network and for fuck’s sake:

DO NOT INTERLINK YOUR ENTIRE NETWORK!!!

If you’re gonna do that, you might as well fill out a spam report on yourself with a list of all your sites and submit it to Google. Along similar lines, don’t use any of Google Products for these sites (like analytics, or Adsense, or Adwords . . . or even surfing to them with a Google Toolbar installed or Google Chrome) with the possible exception of the site at the top of your Pyramid.

I’m sure some of you have some questions. Fire away if you do: this way I have more shit to blog about.

Spammy Links Are Good For . . .

After reading Kamihr’s Story Yesterday, You may be wondering why you would ever want to use spammy links or a link spamming tool. So today we’ll cover 2 of the ways spammy links can be useful.

When you throw thousands of spammy links at a Web Page over the course of a few days, 2 things are very likely to happen:

1. A Burst Upwards in the SERPs for a Few Days

Followed By

2. A Decline in overall site Trust / Rankings / Search Traffic

Now think critically: How could you benefit from each of those effects?

Let’s take the first effect first:

How could you benefit by having a Page Rank Number 1 for a few days for very competitive terms?

That’s easy enough: if you rank for competitive terms, you can cash in through affiliate offers, PPC or direct sales. But if it’s not worth it to risk your site’s long-term trust for those quick gains, how can we use those links?

Answer:

The Parasite Host

Fortunately we don’t have to risk our White Hat Site’s reputation or Trust. There are Hundreds of thousands of place on the Net where you can upload, edit, or create your own pages. Some obvious examples are Wordpress.com or Blogger. Any place where you can put your content and leach off of someone else’s trust is called a parasite host.

The Best Parasite hosts incidentally are usually Pages on University Websites (those sweet .edu TLDs).

Find the hosts that have not already been discounted too heavily, upload your landing page, spam your links and profit. Who cares if the site only stays at #1 for a few days? A few days should be all you need. In the meantime, you are repeating the process elsewhere.

The 2nd part of the problem: How could we benefit from having links that we spam take down the rank of a website?

Answer:

Google Bowling

If spamming links will bring down a site’s rankings, then I want my competitors to have spammy links. If they rank lower, I’ll rank higher. Why not point that tool you just picked up at a competitors throat?

This part of the equation is trickier than the first. Some sites just have too much trust to ever be banned. If you spam links at them, they will just rank better.

Large Companies who want to manage the top 10 Google results for a term are paying in the $500k – $3 Million range per year for the service. I know people who perform this service and do it well. It’s worth it to many companies for you never to find out about that lawsuit or claim that is currently ranking #4 in Google.

It’s actually rather complicated to control the top 10 results. I don’t want you walking away from this article thinking you can own the top 10 results for any SERP just by Google bowling your competitors with off the shelf software.

But in Kahmir’s Example, his competitors (many of them) had a similar number of natural links. If he would have pointed that Chainsaw at his competitors, I’d bet dollars to donuts that he’d be ranking higher than them today.

That covers some of what to do with huge bursts of spamming links. Tomorrow I’ll go over how to intelligently use spammy links to build up your white hat link farm (or link onion or Link Pyramid – whatever you wanna call it!)

Kahmir’s Story: Link Spamming Gone Wrong

Yesterday, you saw the video on what a link spamming program like what Xrumer can do.

You may have even registered to try it out.

As long as you have an idea of what link spamming software can do, we can proceed. Because today we’re gonna cover some of the things NOT to do when link spamming.

To Illustrate, we’ll start with

The story of Kamihr

Kamihr is a web entrepreneur. He built his online shoe store over the past 4 years mainly through link buying, directory listings, and manual spamming Q&As / Press Releases (You know: White hat SEO ;) ). Kamihr had 5k visitors per day from Google that was making him roughly $5k per month in profits.

Then a few weeks ago Kamihr sends me this frantic email:

Hi Quads,

My name is Kamihr and I own the site ***.com. I was in the top ten for all these terms:

*********
*********
*********
*********

and was pulling in more than $5k per month. Then all of a sudden my Google traffic went to almost nothing!! I still get like 100 visits per day, but Google was sending 4k visitors per day.

I don’t know what happened. I just want to get my rankings back; you gotta help me!

-Kahihr

If you’re high profile in the SEO space, I’m sure you’ve gotten more than your fair share of similar emails. So I check out his site and the backlinks and the first thing I notice is that he’s got thousands of Garbage links from forums in every language imaginable that all share one of 10 different text and backlink combinations.

Moreover, the dates from this link spam is all from the last 60 days according to the boards they were posted on. I asked him about it and he says:

“I bought XYZ link spamming software and gave it a try.”

What he did was spam 30,000+ links in under 2 months to his white Hat site that had only 2000 links to begin with. He used 10 different anchor texts (all the ones he wanted to rank for) and spammed them to the pages he wanted to rank.

Shit Like That Gives Link Spamming a Bad Name

It’s people like that who say things like “SEO / Link Spamming Doesn’t Work” or “You can’t beat Google” or “Black Hat SEO Sucks – stick to white hat”.

Why? Because they’re doing it all wrong.

Link Spamming Software (like Xrumer) is a Tool. It’s a powerful tool – like a chainsaw. If you don’t know how to use the tool correctly, you’re probably gonna get hurt. However, if you use it correctly, it will help you complete your mission much more quickly and effectively.

1. Don’t shoot off thousands of Spammy links directly to your White hat site.
2. Anchor text matching is a huge spam Signal.

Right now, many of you are scratching your head and wondering “If I’m not suppose to spam thousands of the same anchor text links to my White Hat Site, what is Link Spamming Good For?!?

Well stay tuned, because I’ll get into some of the right ways to link spam tomorrow!

What Can Xrumer Do?

I’m going to get into link spamming structure over the next few weeks. As far as off the shelf software goes, Xrumer is certainly towards the top in terms of quality, power, and functionality.

If you don’t already know what it does, you’re gonna wanna watch this demo so we have a common starting point from which to have a discussion.


After you watch the clip, if you want to demo Xrumer you gotta register here. More to come tomorrow!

Did China Just Ban Gold Farming?

Gold Farming, for those of you who may not know, is when someone does the repetitive and more boring parts of a game, usually an MMORPG, to “farm” virtual in game goods, currency and XP.

It’s estimated that Last year, the gold farming industry employs about 1 million Chinese and is expected to top $10 billion in annual sales. I don’t know where they get those numbers from, they seem high to me, but regardless, it is a pretty big business.

According to this Chinese Government Website:

China bars use of virtual money for trading in real goods
Monday,June 29,2009 Posted: 05:00 BJT(2100 GMT) xinhua

The government also spelled out the definition of “virtual currency” for the first time, which includes prepaid cards of cyber-games, according to a joint circular from the Ministry of Culture and the Ministry of Commerce Friday.

“The virtual currency, which is converted into real money at a certain exchange rate, will only be allowed to trade in virtual goods and services provided by its issuer, not real goods and services.” it said.

I might be reading it wrong, but it looks like that means that Gold farming is banned in China.

Why Do the Rich Keep Working?

How much is enough?

“I had a guy come to me and say, ‘I’ve got $40 million. Do you think it’s enough?’ ” White recalls. “He meant, Was it enough to be happy and safe? The correct answer is no. You won’t find it with $4 billion. You’re looking for ‘enough’ in the wrong place.”

There’s a great piece over at Forbes (from 2006) asking “Why do the Rich Keep Working?”

Mintz conducted four-hour interviews with 25 execs, each worth between $5 million and $500 million. Some admitted that they had grown accustomed to the glittery perks of success: toys, praise, glory. But there were darker themes, too.

The article is dark and disturbing. As children we were sold the dream that if we made enough money, everything would be wonderful. Now along comes this study that says everyone’s life is gonna suck no matter what?

Bah!

That article’s not about me – it’s about workaholics; and I don’t qualify. I have a parallel addiction that I’ll discuss this month . . .

But right now, I want to know what you think. Answer me this:

1) How much is enough?
2) Do you have enough?
3) When you have enough, will you find something to do other than work?

Having Problems Logging In or Commenting?

I just received a message that someone was having trouble logging in to comment. Specifically, they said:

when I try to login to post a reply and thats where the problem occurs:

i click to password remind, my details are not recognised as an existing user
i click to register my details, it says they are already in the DB

Is anyone else having a similar problem? (If so and you don’t have my email, tell me via the contact form).

Thanks!

Finding That Lost Muse

In Greek mythology, the Muses are the Goddesses or spirits who inspire the creation of literature and the arts. They were considered the source of the knowledge that was related orally for centuries in the ancient.

For some, a Muse is an actual person or figure. For me, the muse is the drive to want to convey something amazing – something worth your time.
You may have noticed that I’ve been on a pretty long hiatus from blogging. My muse left me because I lost track of the number one principle of blogging: Do It Fucking Now.

Far too often, that Muse was whispering in my ear and I said “That’s a great Idea for a post . . . I’ll do it a little later.” A little later turned into a lot later . . . which turned into never. And so those blog posts went the way of so many hopes, dreams and ambitions in this world that are not met with a Carpe Diem attitude.

Inspired by Matts 30 day challenge, I’m going to challenge myself to come up with a solid blog post every day for the next 30 – to get back in the habit out of it. I’m telling you because by making it public, I have more of an incentive not to fail.

If you enjoy the ride please let me know.

Temporay Cloaking While Link Spamming

Over at contentgeneration, Brad has a wordpress plugin that will cut down on the complaints you get from link spamming:

It’s a temporary cloaking plugin for Wordpress. It allows you to display a simple message to visitors, such as “Account Suspended: Please Contact Support”, but allows the search engines spiders to see and index the whole blog. In other words, humans see the “Account Suspended” message while spiders see the blog. This works with blog’s homepages, individual posts, categories, archives – in fact every page on a blog! This trick will dramatically reduce the risk of complaints for spamming links!

Great Idea that’s been done for a while now made easy with a wordpress plugin.

Nice Work.