After reading Kamihr’s Story Yesterday, You may be wondering why you would ever want to use spammy links or a link spamming tool. So today we’ll cover 2 of the ways spammy links can be useful.
When you throw thousands of spammy links at a Web Page over the course of a few days, 2 things are very likely to happen:
1. A Burst Upwards in the SERPs for a Few Days
Followed By
2. A Decline in overall site Trust / Rankings / Search Traffic
Now think critically: How could you benefit from each of those effects?
Let’s take the first effect first:
How could you benefit by having a Page Rank Number 1 for a few days for very competitive terms?
That’s easy enough: if you rank for competitive terms, you can cash in through affiliate offers, PPC or direct sales. But if it’s not worth it to risk your site’s long-term trust for those quick gains, how can we use those links?
Answer:
The Parasite Host
Fortunately we don’t have to risk our White Hat Site’s reputation or Trust. There are Hundreds of thousands of place on the Net where you can upload, edit, or create your own pages. Some obvious examples are Wordpress.com or Blogger. Any place where you can put your content and leach off of someone else’s trust is called a parasite host.
The Best Parasite hosts incidentally are usually Pages on University Websites (those sweet .edu TLDs).
Find the hosts that have not already been discounted too heavily, upload your landing page, spam your links and profit. Who cares if the site only stays at #1 for a few days? A few days should be all you need. In the meantime, you are repeating the process elsewhere.
The 2nd part of the problem: How could we benefit from having links that we spam take down the rank of a website?
Answer:
Google Bowling
If spamming links will bring down a site’s rankings, then I want my competitors to have spammy links. If they rank lower, I’ll rank higher. Why not point that tool you just picked up at a competitors throat?
This part of the equation is trickier than the first. Some sites just have too much trust to ever be banned. If you spam links at them, they will just rank better.
Large Companies who want to manage the top 10 Google results for a term are paying in the $500k – $3 Million range per year for the service. I know people who perform this service and do it well. It’s worth it to many companies for you never to find out about that lawsuit or claim that is currently ranking #4 in Google.
It’s actually rather complicated to control the top 10 results. I don’t want you walking away from this article thinking you can own the top 10 results for any SERP just by Google bowling your competitors with off the shelf software.
But in Kahmir’s Example, his competitors (many of them) had a similar number of natural links. If he would have pointed that Chainsaw at his competitors, I’d bet dollars to donuts that he’d be ranking higher than them today.
That covers some of what to do with huge bursts of spamming links. Tomorrow I’ll go over how to intelligently use spammy links to build up your white hat link farm (or link onion or Link Pyramid – whatever you wanna call it!)
How to Build Link Pyramids
Yesterday, we discussed two of ways you can use bursts of spammy links to help you make money. But just because you have the ability to spam thousands of links a day to a single page doesn’t mean it’s the most effective use of the tool.
What if I told you there is a way to launder those spammy links; a way to sift out the negative Google Karma to leave you with pure Link juice that Google uses to rank. Would you be Interested?
If so, then you’re gonna want to know about:
Link Pyramids
Among of The Great Wonders of the Web are Link Pyramids. These majestic towers of ranking excellence are built on the backs of spammy links just like the Ancient Pyramids were built by slaves. Today we’re going to define what Link Pyramids are, why they work so well and what they look like. Later this month we’ll get into the nitty gritty on building them.
The Idea behind the Link Pyramid is that while link juice can pass from one site to the next, ranking penalties generally stop after one hop. It works on the premise that the lowest quality sites link upwards to the next higher quality sites in your network. Sites can link laterally and upwards but not downwards.
So here’s what the pyramid looks like . . .
[I started making a graphic of a Pyramid, but honesty, I just can’t be bothered. You know what a fucking pyramid graphic looks like – right? Great! Moving on . . .]
The Bottom
At the bottom of the Pyramid sits a network of sites you created on free blog host or Squido, or anywhere you can get web space for free. These sites should not have ads on them. These sites will link to random other quality sites on the web and to your 2nd level sites. You will experiment with how few links you can spam to these sites to get them to acquire link juice vs. how many you can spam to them before they get banned. If you are not selling anything on these sites there is more leeway. The only type of links you are sending to these sites are those free spammy links from link software.
2nd Level of Pyramid
Then we have your 2nd level of the Link Pyramid. This is where you put your domain portfolio to work. This network of sites is distributed across cheep shared hosting accounts. The more shared hosting accounts you have for this purpose, the smaller your footprint will be. Hosting is really cheep these days, and you’ll probably be spending more each year on domain renewals than you will be on shared hosting.
This 2nd level of sites will get links from the bottom level of sites, but never link back down to them. These sites can still receive spammy links but tread lighter: you don’t want your account getting banned with the shared host. Buying cheap links to these sites also helps the network grow. Directory submission and press release type links are good to go at this level, as is moderate monitization. The Primary purpose of these sites is to build a link farm to link to the Golden Crest of your link Pyramid.
The Golden Crest
Here we have the sites that are ready for prime time. They have fantastic designs and flow. They are your niche authority sites. Their links come from Level 2 of the pyramid, link buys, link bait, and manual, targeted Link spamming. The Golden crest can make money, but the real purpose of these sites is to link to the Top of your pyramid.
The Top
At the Top of the Pyramid is the Target site: That’s the pristine white hat looking site that you want to present to your customers and to rank in the search engines. This site has the bulk of your editorial content: you’re link bait. This site is an e-commerce site that is designed to make money. This is the site you’re paying bloggers and reviewers to link to. You’re only purchasing the highest quality links to this site and your link Ninjas are securing only the best quality links. This is the site that is optimized for the keywords you know make money. This is your money site.
Make sure to have every level of your site link to sites outside of your network and for fuck’s sake:
DO NOT INTERLINK YOUR ENTIRE NETWORK!!!
If you’re gonna do that, you might as well fill out a spam report on yourself with a list of all your sites and submit it to Google. Along similar lines, don’t use any of Google Products for these sites (like analytics, or Adsense, or Adwords . . . or even surfing to them with a Google Toolbar installed or Google Chrome) with the possible exception of the site at the top of your Pyramid.
I’m sure some of you have some questions. Fire away if you do: this way I have more shit to blog about.