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October 27th, 2009 
QuadsZilla Tobold has a great write-up that strips Facebook games down to their most basic level and gives advice on what to design to maximize profits:
the general principle of Facebook games. The purpose is rather obvious: Get people hooked with easy rewards, then block them from gaining those rewards as fast as they want, make them pay you money directly or via another company, and encourage them to invite all their friends to participate. It is an extremely effective way to make money with games, because much of the game is in the interaction of the players with his friends, and doesn’t cost the game company anything to produce.
Check out the whole breakdown. I think his analysis is spot on and quite a few people reading it are likely to make a crapload of money via micro-transactions.
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