Better Have a Fat Pipe if you Want to Pimp Videos

December 11th, 2009

QuadsZilla

If you’re gonna get into the online video game, you had better be able to deliver fast enough for your users to not have to wait for a rebuffer:

Whatever happened to patience? More than 81 percent of all online video viewers click away if they encounter a clip rebuffering, according to a new study by Tubemogul. The Emeryville-based video distribution and analytics startup took a close look at 192 million video streams over the course of 14 days to figure out how much rebuffers matter. The result: 6.81 percent of all streams rebuffer at some point, and around 2.5 percent rebuffer twice.

Interesting stats.