Why 6th Place in Search Might Soon Be a Player

Right now, Ask, Bing, Yahoo and Google control 99% of the search market. In Europe, Google controls close to 90% of that.

That sounds like about the same market penetration that lead to the EU decision to force MS to offer browser choice this month on new machines.

But right now, most (all?) of those browsers default to Google search.

Europeans need more choice. Just like they needed choice on the browsers. On new machines, after they download whichever browser, they need a screen with the top 6 search engines and to ask people who will be their default search provider.

Even if the browser is Chrome.

It’s only “fair.”

What’s good for the Goose is good for the Google.

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5 Responses to “Why 6th Place in Search Might Soon Be a Player”

  1. Jordy Noll says:

    Why exactly would it be fair?

    EU forced MS with a reason to give the user a choice: More than 90% of the desktops/laptops are windows based.

    But Chrome is only used by a good 6%, which isn’t nearly enough to force Google in giving the user choice of which search engine to use. Plus, Chrome isn’t a standard browser. People need to download it, accepting it as a Google product. Hence accepting Google as the standard search engine.

    It’s only obvious that a company like MS or Google would like to boost the use of their own product (Search engine), but in Google’s case, I wouldn’t worry too much about not being able to choose which search engine is standard…

    • QuadsZilla says:

      Because right now, if you download the other 5 browsers (Not just chrome), the default search settings are Google. It may even be Google if you pick IE – I’m not sure.

      Users always had the choice of browsers, presumably they just weren’t aware of it (or so the argument goes). How could the same not be said of search engines?

  2. Marchamont says:

    Yup – a monopoly is a monopoly.

  3. dew|frost says:

    BTW what happened with meta-search engines? They were all the rage some time ago. This would be as fair as it can get: not using one engine of election by using all of them. Or at least choosing more than one to use at once.

  4. Brian says:

    I agree with this 100%. Google cried its crocodile tears about Microsoft embedding desktop search into its operating system with no means of uninstalling it, and again about IE’s so-called monopoly because Microsoft bundled it with their operating system.

    Well why is Google the default search engine on all these web browsers? It’s not because they’re installed on Google’s platform, it’s because Google pays big bucks for this privilege.

    Google’s intention is to make it unclear to the layman what the difference is between the internet, the web, and Google.

    The EU is ridiculous. I’m going to complain to them that 100% of people who live in Europe are European, which is anti-competitive, and demand that the federal governments mail out pamphlets to their citizens with invitations to move to other continents.