3 Ways of Improving Backlink Strategy

Written By Dale Hammington

If you are interested in improving your backlink strategy, chances are you are quite familiar with the concept and you’re fully aware of the benefits that a well-executed strategy can have on your business. Many people agree that backlinks are one of the most important SEO factors, despite the fact that you don’t have that much control over them. Or do you?

So, if you understand why it’s crucial to have an external link diverting users’ attention from one site to yours, you have to make sure that it happens in real life. You need to boost organic traffic to your site so that you appear higher up the list of answers to a query. But how? Here are three vital methods of boosting your backlink strategy that should help you achieve your goals.

Find the right site and readership

Although you need a lot of backlinks leading to your site, you also have to make sure that those links come from reliable and trustworthy sites. Think of backlinks as recommendations, to put it simply. Imagine you were looking to buy a new car. Whose opinion would you rate more: that of a mechanic or a John Doe’s comment posted on a site dedicated to home renovation? I’m sure you get the picture.

Not only does Google distinguish between relevant and authoritarian sites, but you should do the same. If a relevant and renowned site dealing with the matters in your industry posts high-quality content, its readers are much more likely to be your target as well. Instead of casting your net very wide, you might want to consider targeting a smaller niche, which would generate a much better conversion rate.

So, try to have your guest posts appear on relevant and reliable sites with a wide audience interested in what you have to say.


To follow or not to follow?

You also need to reconsider your distribution of nofollow and dofollow links. The former prevent search engine bots from following them, while the latter allow all search engines to follow them and reach the target site. Nofollow links are also treated as outgoing links by Google, which means they are important. Still, their impact is much greater if they are placed at the top of the page. If this is too overwhelming, you might want to consult experts in this field who should be able to help you implement the right strategy when it comes to the distribution of these two types of backlinks in order to rank your site better in the context of organic searches.


Their role and importance are subject to various opinions, yet keywords remain a vital part of your backlink strategy. The specific phrase which drives traffic to your site can help you be ranked on the first page of Google, provided you choose the phrase wisely. You need the keywords with significant search volume, i.e. the number of searches containing the exact phrase. They can be short (1-3 words) or long. The latter are more profitable and drive more targeted traffic, but they are also more difficult to get right. What you need to understand that you can stick to the same keyword forever, but try to vary it occasionally (every month, if possible).


There are tools that can help you find out which keywords your site is ranking for and you can also use them to learn about what your competitors are doing. You may select the top blogs in your niche to identify what keywords those sites are ranking for. This is an excellent stepping stone for your strategy since you can use those keywords to build your high-quality content around them.

In conclusion, you need to focus on quality, rather than quantity and do some research on current trends and what your competitors are doing in terms of backlinks. Just like keyword stuffing is a bad idea, so is a high number of backlinks from sites that don’t ooze credibility. If you want to build a solid reputation and have an enviable return on investment, make sure you follow these tips. That alone may not be enough, but without getting it right you won’t be able to achieve your goals.

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