Archive for the ‘Adult Industry’ Category

Adult SEO

This Post relates to the inquiry:

“The search traffic that we have converts very well – we want more. Will you do SEO for [our Adult Affiliate program]? Do you have any information about Adult SEO on SEO blackhat?”

Targeted Adult Search Traffic is the most desirable traffic you can send to your adult sites for 3 reasons:

1. When MSN, Yahoo, or Google Search traffic converts, you don’t have to pay an affiliate or a Webmaster referral – you keep 100% of the money from search traffic sales.

2. This search traffic continues month after month – long after you’ve factored in the cost of your investment in Search Engine Optimization.

3. Unlike TGPs (Thumbnail Gallery Posts), where your conversion ratio is often 1 in 1500, a high-ranking, targeted-search-term converts better than 1 in 100.

Because it so competitive, Adult & Sex Site owners need to employ a portfolio of “SEO best practices.”

Unfortunately for Adult site owners, many of the more reputable SEOs will not do Adult SEO (Search Engine Optimization for Adult Sites). Porn is considered one of the “Evil Trio” of Sex, Drugs (rX), and Gambling. Most of the better SEOs who do consulting don’t want to risk tarnishing their image by working in these fields (there’s just too much money in “clean” SEO).

As a successful Black Hat SEO, I don’t really need to do any consulting work. However, there are some cases where it just makes sense for me to do SEO consulting for a client who owns an adult affiliate program. When contacted to do Adult SEO, I look at all the numbers (searches, affiliates, revenue . . . etc.) and sites to decide if there is a good fit.

I know what SEO techniques work. Some of the techniques I discuss on seoblackhat are too risky for affiliate program owners (and as such, I don’t use them with clients).

I’m one of only a few SEOs confident enough to work on a success basis. For qualifying programs, we can work out a pay-for-results contract. These agreements amount to what the other Search Engine Optimization firms and SEO consultants don’t offer – an SEO guarantee.

Porn Star Search Rankings – Porn Stars

This list is about 5 months old now and I’m not sure if any of you have a use for it: maybe it will be useful to those of you who do Adult SEO. I compiled it a while back to help figure out which porn stars would bring the most search traffic. The number next to the name represents the number of yahoo searches each month using the overture search tool.

The list is only female porn stars. It’s worth noting that gay porn is less competive and converts better. A lot of webmasters just don’t like to look at that content, so there’s not as much Gay Porn SEO and Fetish SEO. The highest converting porn on the net is still fetish stuff like tickling, footjob and smoking sites.

Anyway, here’s the list from most popular to least:

Jenna Jameson 720048
Tera Patrick 241723
Briana Banks 199726
Aria Giovanni 180805
Tawnee Stone 121047
Jill Kelly 108726
Jordan Capri 106618
Sylvia Saint 98683
Chloe Jones 95594
Asia Carrera 95257
Jenna Haze 87672
Krystal Steal 87093
Nikki Nova 86414
Taylor Rain 82767
(more…)

How to Get 200,000 Visitors a Day

Lots of Traffic

Natural links in the adult space are harder to come by than in other industries. So when you can find a way to get links from the top sex sites on the Net, it’s time to sit up and take notes.

Sam at sugarbank has a great article on how to get linked from Fleshbot with insight gleaned from a panel at Internext:

Jonno (Fleshbot’s editor) has to make 12 sexually themed posts a day to satisfy his contract. That’s not easy. It means he’s desperate to find high-quality stuff to link to and welcomes good submissions.

High-quality also means high-value. Lots of big pictures or a nice chunk of video are exactly what he wants. If it’s text, make it short, sweet, funny and brilliant (then add an original picture because every post at Fleshbot has to have one).

He cautions you to make sure you have the bandwidth to handle the traffic; a link from Fleshbot can send 200,000 people a day in your direction.

Vivian, an adult blogger, chimed in with even more helpful hint in the comment section including:

When you write up your exploits, things like paragraph breaks, punctuation and spelling DO matter. Those of us looking for posts read and skim really fast, so a lot of space helps to skim faster (at least from my experience).

Blogger has a spellcheck, USE it.

The paragraph breaks really are important for readability. I know real paragraphs can have 6-8 sentences to encapsulate a complete idea – but not on the Internet. It’s best to keep ’em short and sweet so your readers’ eyes don’t glaze over.

Google, Walmart Tag Team for Google Cubes

According to the Los Angeles Times, Google will announce a low cost PC with some kind of Google OS at CES 2006 this week in Vegas:

Sources say Google has been in negotiations with Wal-Mart Stores Inc., among other retailers, to sell a Google PC. The machine would run an operating system created by Google, not Microsoft’s Windows, which is one reason it would be so cheap — perhaps as little as a couple of hundred dollars. . .

Larry Page, Google’s co-founder and president of products, will give a keynote address Friday at the Consumer Electronics Show in Las Vegas. Analysts suspect that Page will use the opportunity either to show off a Google computing device or announce a partnership with a big retailer to sell such a machine.

And that’s not the only Google theory out there. Content producers wonder whether Google’s push into video search will unravel the economics that make Hollywood hum. If viewers can find and legally download an episode of “Seinfeld” through Google, will that cut into cable and network television’s profits?

I’ll be in Las Vegas this week for Internext 2006 (The Academy Awards of Adult) and all the crazy parties that go along with it. I might try to get over to CES for that keynote address, it sounds like things could get pretty interesting.

The next 10 days are going to be crazy for me: after Vegas I’m headed to Brazil; so blogging at SEO Black Hat is going to be hit and miss.

SEO Friendly Affiliate URL Structure

Greg Boser did a nice piece on SEO Friendly Affiliate Systems on his fledgling webguerrila blog.

Is it possible to structure an affiliate tracking system in such a way that the links used by affiliates end up helping the merchant site rank better in organic SERPS?

The answer is

YES.

Basically, if your run an affiliate program, you want:

http://merchantsite.com/anything/12534

vs.

http://www.merchantsite.com/?affid=12534
or
http://www.merchantsite.com/redirect.php?affid=12534

It’s obvious when when you think about it – and pushes me more in the direction of wanting to start a few affiliate programs (most likely in Adult).

While Greg notes instances of potentially offending major affiliates, I think this is a non issue. If you run an affiliate program, you know who your important traffic sources are.

One obvious time to make the switch in URL structure would be when a company makes the jump from 3rd party billing to their own merchant account. It generally makes sense to make this jump at around $7-10K per month and becomes imperative around $25K

If the big dogs start to complain about the syntax of the Affiliate URL, of course you’re going to make an exception for them! But enough affiliates won’t care about the syntax that instituting this type of URL structure is a no brainer for new affiliate programs. It even seems to make perfect sense for incremental affiliates on existing programs.

In my mind, the only question would be whether or not to try to get existing affiliates to adopt this linking structure. One approach to this might be an e-mail updates with new products / Galleries / whatever that include the new URL structure.

Your Thoughts?

How to Typo Spam

I’m not quite illiterate, but I can not spell. What’s worse is the words that I can spell I often mistype.

Fortunately, this handicap has drawn thousands of surfers with a similar disibility to my sites over the years. Granted, mesothelioma won’t show up in most 3rd grade spelling contests, but spelling it mesothiloma here twice helped me rank 3rd in Google for the term.

In the adult space, I will intentionally misspell Porn Star names 3 and 4 different way. You’d be amazed how easy it is to rank #1 for misspellings that get 2-7k searches per month. Proper names are great to misspell for search traffic: Jennifer Anderson, Kristy Alley, Osama-Bin-Ladin . . . etc.

Typo spam is considered “High Class Spam” even by the search engines. This is the one type of spam I am comfortable recommending to people running white hat sites. I doubt the search engines penalize much if any for typo spam – even colleges and universities engage in it.

If you are writing your own content, one method is to type your work in notepad or textpad (I love textpad) and publish both the spell-checked and unchecked versions. My rule of thumb is: if I can misspell it, so can someone else. If you’re not sure about how to spell something, spell it every way that you think might be right, and publish them all. Then create a site map that links up the misspelled versions.

Common mispronunciations like Birfday, Nucular, Liberry, and Samwidge are also great sources for typo spam. If someone pronounces a word incorrectly, odds are they will spell it wrong when searching for it.

I know the search engines have the “Did you mean ________” feature, but it doesn’t always kick in (especially for proper names). Moreover, people don’t always click it. And while you probably don’t want to litter the main page of your site with misspellings (like I just did), having a sitemap that points to pages for the “Orthographically Challenged” is as necessary and proper for a business as having a handicapped accessible restroom.

So, if you don’t have misspellings on your site with a sitemap, the question is:

Why do you hate handicapped people?

With Media 2.0 comes Piety 2.0

Flying Spaghetti Monster

The world is full of self righteous people. People who just “know” that their way is “better” and that other ways are “bad.” We’ve seen it in Religion for thousands of years. “Don’t believe what I believe? Then I’m better than you.”

Which brings me to today’s topic: Piety 2.0

Religion is out, the Internet is in. So, obviously we need people to tell us what they think is good and evil on the interweb.

From Doug Heils Forums we have the Chief “WhiteHat” SEO. Depending on what his “white hat” looks like, he might just pissed that they can’t still burn crosses on the lawns down there in South Carolina.

Self-righteous people rock. I mean, the world needs more people like this telling everyone who will listen about their opinions on good, evil, morality, and ethics.

I hope that someday an entity self professed to “Do no evil” like Googlezon will emerge as the final arbiter of right and wrong.

Until that day, we can have piety 2.0 practitioners like those at The Church of Heil:

“. . .the double standards, the (non veiled) threats of hacking my servers, threats of physical abuse and most of all frightening my pregnant wife.”

Harassing / frightening phone calls to people’s homes and family? wow.

Is it any wonder why we use pseudonyms in the Adult Space or as SEO Black Hats /Search Engine Spammers?

Gaming the Search Engines

Jeff Random’s post on Adult Webmasters & the Gamer Generation could be re-written almost entirely mad-libs spam style like:

adult webmasters SEO Black Hats

and retain almost all of it’s impact and meaning.

Min/max is gamer shorthand for a strategy or even a mindset. Most games try to be balanced. So for every advantage/shortcut/strength etc that you choose, there is some compensatory drawback/resource required/flaw/weakness etc. However, when you focus on ‘winning’ ie achieving X goal, there are often places that the drawback isn’t relevant.

For those like myself, the work itself becomes a game.

I Couldn’t agree more. One of the most compelling pieces of the Internet, Search Engine Optimization, and the Black Hat SEO arts for many of us is the gaming or “min max” element. If it wasn’t a challenge, there weren’t winners and losers or many ways to keep score (SERPS, Conversions, money in the bank), we would probably just get bored and try something else.

(Un?)fortunately, the game keeps evolving, the rules keep changing and the rewards keep increasing. Right now, it’s just too interesting and too much fun to stop playing.

Huge News For Adult Webmasters Re: 2257 compliance

From avnonline’s article there is a link to the letter from DOJ litigator Samuel C. Kaplan detailing “the official position of the Attorney General.”

Once again, I am not a lawyer. So my legal advice is probably on par with an attorney’s advice on search engine spamming (or a white hat’s advice on SEO).

However, the letter states:

– Domestic producers who travel outside the United States to record images of sexually explicit conduct may rely on foreign government issued passports.

– The requirement that a “copy of the depiction” must be maintained does not apply to materials recorded prior to June 23, 2005.

– The requirement that the “date of production, manufacture, publication, duplication, reproduction, or re-issuance” be identified on the label is satisfied by stating the last date of filming, and characterizing that as the date of production.

– Material produced before June 23, 2005, that was compliant with the old regulations may continue to be marketed without fear of prosecution under the new regulations.

– The term “actually sexually explicit conduct” does not include “lascivious exhibition of the genitals” (i.e., mere nudity).

– A website containing no depictions of “actually sexually explicit conduct” that provides Hyperlinks to a third-party website that does contain such material has no record-keeping obligations.

This is a huge relief for TGP (thumbnail gallery posts) creators. It now appears that you can use nude images and video to promote sexually explicit material as long as you link to the custodian of records: normally the affiliate program.

Adult Webmasters who cannot maintain records (most of us) still don’t want to show actual or simulated intercourse – even if it’s blurred or cropped out. However now compliant image libraries from affiliate programs can include nudity and lascivious exhibition of the genitals. At least this is the position of the Attorney General.

Keep in mind, however, that the Attorney General’s Official opinion is not binding; only judges interpretations of the law are.

Adult Industy Black Hat Search Engine Optimization

One of the greatest concerns facing Adult Webmasters (especially blackhats) should be 2257: There is some question as to how to interpret this “child protection” law.

First of all I am Not A Lawyer. So my legal advice is worth about what you are paying for it.

Under recent changes in the law, you must keep records proving the age of every person in every image or videos that depicts “sexually explicit conduct’ that you publish. It doesn’t matter if it’s a pair of 60 year olds or a well known star, if it has sexually explicit material, it’s a crime if you don’t keep detailed records and proof that they are over 18. You not only need to keep the records, but you need to be available for 20 hours per week for the next seven years.

“Sexually explicit conduct” means actual or simulated—
(A) sexual intercourse, including genital-genital, oral-genital, anal-genital, or oral-anal, whether between persons of the same or opposite sex;
(B) bestiality;
(C) masturbation;
(D) sadistic or masochistic abuse; or
(E) lascivious exhibition of the genitals or pubic area of any person;

So no pubic area or genitals, no intercourse (actual or simulated), absolutely no penetration, no toy penetration- we don’t even show girls touching themselves through panties. Breasts seem OK, but we won’t show mouth to breast pictures or videos without docs.

99% of you cannot keep records, and there is a permanent cache of what you put up, so be careful.

Some people think that the fuzzed / blurred out images are OK, but our reading of the law is that even cropped pictures which were ‘sexually explicit require 2257 documentation. We do not try to blur or black out genitals to skirt the law – in our opinion that’s begging for trouble.

The only exception is cartoons/ anime. There, you can show whatever you want.

There are many challenges doing black hat adult in the United States these days. There is still an incredible amount of money to be made, but it’s not like with Google where if you screw up you just get banned: If you are not careful, you might find yourself in front of a grand jury.