Archive for the ‘Black Hat SEO Site Reviews’ Category

Google Torpedoes Navy: You Sunk my Battleship!

You sunk my battleship

This is the story of Bill the Navy Guy. Bill learned a battle plan that worked like a charm:

(computer spun content) + (aged domains) + (Adsense) = $ Money in the Bank $

Bill worked his way up where he was purchasing hundreds of domains per day and was hosting thousands of domains across more than 65 dedicated servers. He was pulling in more than $60,000 per month from Google Adsense.

$60,000+ per Month . . . on 1 Adsense account.

Here’s the kicker: All his content across his entire Network of thousands of sites was spun from a total of about 45 sentences. So you could Google one of his sentence fragments and find his entire Network.

What could possibly go wrong here?

The curator of a Western art museum commissioned a local artist to paint a mural-sized painting of Custer’s Last Thought. The artist was told to make it highly symbolic of Custer’s mindset during the debacle at the Little Bighorn. Deep in thought, the artist went to his studio. After many false starts, he proceeded to paint an enormous oil painting.

Finally, after months of work, the opening of the exhibit drew a crowd of people for the unveiling of this, the centerpiece of the exhibit. The canopy came off revealing the artist’s large painting:

In the foreground was a beautiful crystalline blue lake with a single fish leaping. Around the fish’s head is a halo. In the background, the hills and meadows are covered with naked Native American couples copulating.

The curator was both disgusted and baffled by what he saw. In a rage he turned to the artist and asked, “What the hell has this got to do with Custer’s Last Thought?”

The artist replied, “It’s simple. Custer’s last thought must have been, ‘Holy Mackerel! … Where did all these fucking Indians come from?'”

Unlike General Custer to the Indians, Google had an answer to Bill the Navy Guy and Torpedoed the Admiral’s lone Adsense account: $60,000+ a month revenue to $0. Overnight.

Google Battle Lessons

War Buffs and Search Engine Spammers alike will want to learn from Bill the Navy Guy’s critical mistakes. Here are some of the lessons we can glean from Bill’s defeat:

1. Diversify and protect your supply lines. Redundancy is the law of the military; you never want a single point of failure. In fact, that’s why the DoD invented the Internet. Even if you love Adsense, you should never have all your sites under the same Adsense code. Multiple Adsense Accounts + other PPC Engines + Affiliate Revenue makes it so that a hit to any one of your supply lines does not cause a total system failure.

2. Troop Diversification. Did Alexander the Great have just light cavalry? Did William Wallace have only pikemen? Does the US Navy have only submarines? No! By spinning all his content from the same 45 sentences, Bill the Navy Guy went into battle with all the same type of troops. Don’t make that same mistake; build your sites from multiple content sources.

3. Never give the enemy your battle plans or the locations of your troops. You think the landing at Normandy would have been as successful had we sent Hitler the battle plan and troop locations 2 weeks before the invasion? By using the same Adsense account and leaving such huge footprints, Bill the Navy guy might as well have sent Google this email every day:

To: Google Spam Team
From: Bill The Navy Guy
Subject: Please Ban Me

Dear Google,

I am spamming your index and using Adsense to monitize. Please ban my sites and Adsense account at your earliest convenience. Here is the complete list:

[list of every site]

-Bill the Navy Guy

PS: Don’t Give up the Ship

Even if you’re not an SEO Black Hat, there’s a good reason not to use the same Adsense account across your network of sites. Let’s say you want to interlink sites in your 300 site network. With all your sites on the same Adsense account, Google can and will discount the value of intra network links. Instead of a potential 299 quality backlinks, you’re probably looking at a value closer to several on site links (closer to Navigation links).

Don’t lose the War do to tactical mistakes: Get multiple Adsense accounts and diversify your online income to other sources.

The Most Cutting Edge SEO Exploits No One is Publishing

You know that the best SEO Black Hats are doing something more than scraping, using a site generator, comment spamming, and pinging to be raking in more than $100k per month.

But what is it?

Right now, there is way too much good stuff that I simply can’t publish on the SEO Black Hat blog. If I posted these tactics and exploits they would immediately get all the wrong kind of attention. The detailed conversations about how exactly to abuse search engine algorithms, generate massive traffic, and what other Black Hats are doing must remain underground to retain their effectiveness.

But what if I told you that you could discuss these exploits with me without paying my $500 an hour consulting fee? What if I told you there was a way to join in on the private, cutting edge discussions with some of the best Black Hats and web entrepreneurs in the world?

Would you be interested?

Because now you can . . .

Today is the official launch of the resource you’ve looked everywhere for but never found:

The Private SEO Black Hat Forum

Normally what you get on forums are people who don’t know anything talking with people who don’t want to say anything. You can occasionally find amazing tips on some forums: but you have to dig through 400 crappy posts just to find one post that is useful. That becomes a huge time sink.

How are the SEO Black Hat forums different?

Quality: We’re not going to have any contests to see who can make the most posts. That just creates tons of crap that no one wants to read. Our focus is on quality over quantity. Our primary concern is with succinctly answering one question: “What works?”

Sophisticated: Many of the topics we discuss are very advanced and require a high level of technical or business acumen to appreciate.

Expert Discussions: The SEO Black Hat forums are not for everyone and they may not be right for you. If you are relatively new to SEO or building websites, then do not join the SEO Black Hat Forums: you will be in way over your head. There are plenty of newbie forums out there for you – this is not one of them. Our forums are for successful web entrepreneurs to develop strategies that drive more traffic and generate more revenues.

Forum Membership Benefits

Access to Expert Advice and Discussions
We have both White Hat and Black Hat Experts that are already benefiting from new tool development, techniques, scripts and the sharing of ideas.
Some members you may already be familiar with include:

* CountZero from (Black Hat)

* RSnake from (Web Security Expert)

* Dan Kramer from Kloakit (Cloaking Expert)

* Jaimie Sirovich from (Token White Hat / SEO Geek)

There are several other members that you are certainly familiar with who are using handles for anonymity. We have others who are more focused on security, vulnerabilities, and coding. There are still more that you are likely unfamiliar with but are nevertheless web millionaires.

Databases – Large Datasets
If you want your sites to have massive amounts of unique content you need large data sets. The trading, discussion and posting of large data sets is going on right now on our forums.

Expired / Deleted Domain Tools
Want to use to use the same domain Tool that I used to get a Page Rank 6 site in the Gambling Space for just $8? This domain tool is available for members to use for free.

50% off on Kloakit – The Professional Cloaking Software

Scripts – Several useful scripts have already been posted – interesting thing you may not have thought of before are being discussed and developed.

Exploits and Case Studies: The really good stuff I can’t talk about on the SEO Blackhat Blog is being discussed on the SEO Black Hat Forums. Right now, some of the conversations include beating captchas, domain kiting, data mining, hoax marketing, XSS vulnerabilities as they relate to SEO, and much more.

Pricing: $100 per month.

The price will soon be rising significantly as more databases, hosted tools, scripts and exploits are added. However, once you lock in a membership rate it will never go up and you will continue to have access to everything.

So, if you think you’re ready for the most intense Black Hat SEO discussions anywhere, then here’s what you need to do:

1. Register at the SEO Black Hat Forums.

2. Go to the User CP and select Paid Subscription.

I’ll see you on the inside!

Alexa Data is Still the Most Reliable

Matt Cutts of Google on Alexa data:

there is some serious webmaster skew in the Alexa data. There is no way that I have 1/4th the daily reach of Ask. I think my site gets a little boost because tons of SEOs install the Alexa toolbar.

Yea, I can’t think of a less reliable search metric than Alexa data. Oh wait! Yes I can . . . How about page rank? Who do you think has more traffic? The page rank 8 with a 100,000 alexa rank or the page rank 4 with the 3000 alexa rank? I bet there are almost no sites with an alexa rank from 1-5000 that have less traffic than someone over 100,000. The same cannot be said comparing page rank 9s with page rank 3s.

If you are reaching webmasters, you are reaching the important people on the web – Malcom Gladwells ” Connectors”. I use the Alexa Toolbar – it’s the most reliable data any search engine will give us. Until MSN, Yahoo or Google want to provide some better metrics for us, Alexa will continue to be used by people in the know. How many of you would instantly download the MSN toolbar if they gave us their best guess on reach? I know I would. Hey MSN Live Search and Yahoo – are you listening?

Maybe Alexa is only a reflection of how many webmasters a site reaches . . . but isn’t that just one step removed from how many people you can reach?

Google is Spamtacular for Trusted Domains – Like Expedia!

Google’s latest algo change puts MUCH more weight on the trust value of the root domain than in the past. The problem they will now have to face is huge, main stream websites getting into the Black Hat SEO business. In fact less than 60 days after their latest update, it’s already starting to happen en masse.

In the past, when a search engine spammer spammed his way to the top of the SERPS, Google would ban the domain with a hand remove. But as we have already seen with BMW, WordPress, and Colgate, they don’t have the balls to enforce a ban on any kind of big site for any serious amount of time. Google’s blatant and obvious double standard over time is about to bite them in the ass – big time.

Probably one of the most profitable searches on the Net is “buy Viagra.” Guess what the top result was for “buy Viagra” on Sunday morning. wrong. CVS or some huge pharmacy? Wrong. Try spam pages at Number 1 and Number 2. Here’s a screenshot: (click to enlarge)
Expedia Spamming Pharmas
And it’s not just Viagra. OWNS the SERPs for pharma including: “buy phentermine”, “Buy Cialis” and tons more. And if you look at the other listing in those pharma SERPs, it’s the same story: Spam, spam and more spam on “legitimate” domains: cloaking, redirects – the whole 9 yards.

You know what? Hats off to Expedia. They’re going to rake in more than $200k per day with all their spamming, and Google isn’t going to do jack shit to their root domain. I Guarantee it. Why would you not spam Google if you are a major site? It’s a simple case of risk vs. reward. There is No risk (or a risk of a whopping 2 day ban) and hundreds of thousands of dollars PER DAY in profits as a reward.

This is just the beginning of an Avalanche of search engine spam by major sites that’s about to come crashing down

With their big daddy update, Google might have to rethink their double standard of one set of rules for the big guys and another for people like you and me . . . Nah! It’ll never happen. They’ll just have to change the algorithm again. But in the meantime, major websites can finally cash in like never before with Black Hat Search Engine Optimization.

When it comes to big sites, this is what Google means by “Don’t be Evil”:
See No Evil at Google
This is such a goldmine that I invite major trusted (top 1000) sites to contact me today for black hat SEO consulting. There is a PILE of cash sitting on the table just waiting to be picked up. How does a quarter million dollars sound to you?

If you work in IT and can create subdomains on a site that Google Really “Trusts” – a top 1000 sites, e-mail me today – I’ll take care of the rest. I’m sure we can work out something that will make us both a grip of money.
Quadszilla [at]

Expedia spamming Google? Come on and Digg this freaking story!

PR Storm Scam Shut Down By PayDotCom

One of the product we were considering promoting here at SEO Black Hat was PRstorm – referral spamming software.

After purchasing the software through the affiliate link I noticed we were not credited for a sale – a very ominious start. We further evaluated the software and found it not worthwhile and therefore did not promote it.

Last week, I recieved this e-mail from PayDotCom:

From :Admin
To: All vendors and affiliates
RE: Stormpay 2/5 Update
Date: February 5th, 2006

Dear Quadszilla,

It appears (to us at PayDotCom) that StormPay has
removed it prior updated and not added it to it’s

They do have a new update which we posted at the bottom of this email.

To date, we have left several messages with them to call us back. We have not received any return calls. We assume StormPay is flooded with calls regarding their last update and has not had the chance to reply to the amount of calls and help tickets coming in. We will keep you posted.

It appears that the federal Government stepped in to eliminate Get Rich Quick, Ponzi, and Pyramid schemes which were being disguised as surf traffic exchanges, many of these were using Stormpay. StormPay appears to be fully complying with the authorities and are doing a great job to get rid of these sites that only hurt people in the end.

We believe that their past post was in regards to these types of programs and not legitimate affiliate programs for ebooks, software and services.

From what we see, with the original post removed from their site and no addition to their TOS, it seems the rules apply only to Get Rich Quick, Ponzi, and Pyramid schemes and not the legitimate items in that abide by our

Based on the recent information, we feel our system continues work well for you with StormPay and PayPal on the same product.

We are still trying to get word from Stormpay.

We encourage you to contact them at to get first hand answers to your questions and concerns/


Mike Filsaime
President and CEO –

Rumors Put to Rest.
05-Feb-2006 08:38
Recently closed the accounts of what appear to be some major ponzi schemes. These account closures came as the early results of investigations into those businesses by outside investigational organizations as well as our own internal investigations.

As a result, possible victims of these businesses are attempting to retaliate against by spreading false rumors and performing DDOS attacks against StormPay’s servers. The rumors include such things as “ has gone out of business”, “Their building has been burned down”, and other falsehoods. The DDOS attacks are “Denial of Service” attacks where massive amounts of traffic is sent to the website whereby disallowing legitimate web traffic to reach the website. These attacks only prevent legitimate traffic from reaching the website and pose absolutely no threat to the security of your StormPay account.

StormPay will CONTINUE to cooperate with authoritative investigations into these businesses which very heavily appear to be nothing more than illegal ponzi or pyramid schemes. Our hopes are to get these investigations completed as early as possible so that victims can quickly be refunded monies that have been captured in those account closures. However, we must warn that those who are impeding the investigation are only slowing the process for everyone involved.

StormPay Inc.

Needless to say we were not surprised.

Open Source Portal Builder- RSSGM

We are doing some rapid development on an open source portal builder called RSSGM. The project page is Right now it is a working basic sitebuilder with several different integrated content engines and revenue opportunities. We have just introduced a new module that does content scraping combined with keyword targeted paragraphs spun through a Markov Chain generator. We can spin hundreds of unique articles out of one keyword reducing duplicate content.


Elvis The Pelvis

Brand New “Newsmaster Site” Gets Slashdotted

I am so Jealous.

This story on Brainblog got slashdotted.

Create a “Newsmaster site” on Nov 18th and get slashdotted on the 23rd. That does not suck!

This newsmaster site was created with grouper which I bought about a month ago but haven’t got around to testing yet.

Jensense Cases Study: A Lesson in Search Engine Spamming

Situation: You’re a search engine spammer / SEO Black Hat who owns some legitimate web properties.

Problem: How can you link to some of your spam sites without annoying you reader?

Solution: Call it a case study!

Jennifer Slegg cleverly finds a way to sneak in a link to her spam site,, into her well loved Jensense site by calling it a “case-study comparing Adsense & YPN.”

This is a brilliant idea.

Notice, this womans-finance scraper site has little to no original content and was designed to generate PPC revenue. It was probably made with a a spam engine like traffic-equalizer. If you look at the source code for several of her her pages, you will still see the
<!– #BeginEditable “content” –>
<!– #EndTemplate –>

She’s done a good job getting this spam site index (1490 in G, 493 in Y ). Most likely site map submissions followed a link from her high page rank Jensense site. But with only 66 backlinks in yahoo, it appears that she has not yet fully embraced Black Hat SEO techniques.

Here’s my suggestion for your case study, Jen:

1. Create 30 or so splogs in the next 30 days to start automatically blogging about woman’s finance issues. This should be easy to do with a few different search strings using RSS2B (easiest) or reblog (free – if you don’t mind logging in to 30 accounts per day.)
2. Start Deep linking to your womans-finance site from these splogs. Nothing too aggressive, initially 1-2 per day and about 5-10 per day (total from all your splogs) by day 30.
3 .Start modest link dumping (at sites like and comment / trackback spamming.

Don’t be afraid to embrace the dark side of SEO. You’re already doing a scraper site with PPC, so you are a search engine spammer.

And of course, I mean that as a compliment.

Exploiting Trackback Spam Vulnerability

More link dumping tech:

From threadwatch (nice find Nick), we have Brian at platinax revealing that trackback spammers have circumvented the Typpad no-follow tag.

However, as Seth’s blog indicates, if trackback spamming can not simply overcome basic automatic safeguards from SixApart, and also ensure they remain published on active blogs, then we may yet see the already serious problem of trackback spamming enter new levels of aggression.

Sounds like a call to action. Not to fix the weakness – but to exploit it! Even if they fix the problem, the dead blogs and people who don’t update will still be be handing out free links.

There may be more to it, but apparently only the first URL in a particular trackback has the nofollow tag.

Let’s assume we build an automated trackback spammer, and spam tons of sites. It should work to create backlinks that help SERPs for at least the next 6 months – probably longer. But even if Google decides to penalize sites for having links in spam-littered trackback sections, it just means we’ll have another Googlebowling weapon.

If your looking at tackling this project (or just curious), this Interview with a link spammer article is a nice read.

Search Engine Spammer’s Site Review

I came across this indexing splog:

because the users has a bot that comment spammed one of my Robot / Zombie Blogs. (funny in a way – Spambots Comment Spamming other Robot Blogs).

The Comment said:

Skype Offers IM Tool for Integration
Skype Offers IM Tool for Integration Date: 8/25/2005 — Internet telephone provider Skype announced on Wednesday it is allowing its IM client, Skype Instant Messaging to be incorporated into Web sites and other …

Great blog, I’ll definatly recommend it to some of my friends that are into horse racing

I also have a site on tropical fish ( )

Please feel free to take a look

Naturally, I wanted to see what some other SEO Black Hats are doing.

First of all, the load times on this site are 10 secs + with Explorer. It works great in Firefox, but (at least for me) it is horrible in IE.

Now, it appears he spammed about 200 or so links from this B&P indexing blog, which is about right. However, posting every 10 minutes or so will often get your splog banned AND raise red flags about your site to the search engines. He made each indexing blog about a topic (like rabbits) and drop all the links for that topic in.

You are better off with many more splogs and a lower posting frequency per splog.

None of his backlinks are showing in Google. But that’s no surprise as Google is proud to feature the industry’s most useless backlink checker. He may not be completely banned, but I don’t think he has more than 6 pages indexed.

He has 3240 backlinks in Yahoo, but most are from the site.

And he has a few on MSN which reaveals what looks like 6 more spam sites (that are probably his).

The things i give him credit for are:

1. Quick site creation – I can’t Imagine that site took him much time to make.
2. SEFURLs (Search Engine Friendly URLs) – (Although I would Mod-rewrite away that .html extension)
3. Keyword Selection – The Phrases seem not too competitive and do appear in the Titile.
4. page mass for the sites seem ok

But overall, his sites are unimpressive.

1. He raised about every red flag you can
2. Spammy Looking Site – aesthetically unpleasing
3. B&P ramped up too quickly
4. Indexing Splog only pointing to 1 site – huge red flag (need Outbound to authority sites)
5. Linking from his other spam projects (Look Google this is my bad neighborhood!)
6. 404 from 2nd link on Home page – the Contact Us link.
7. His on page Search Engine Optimization is very weak: Could write a whole post just on this point.
8. Mediocre Adsense placement.

They are the sites that people HATE to land on because they are so freaking ugly. Everyone knows it’s Spam, they don’t think “oh, this might be a good pet resource” – Not even the really stupid people.

While he is probably making some decent money with these sites, with a few tweaks he could probably double his earnings. As I said before, to make serious money in Black Hat SEO, you need to make your Spam sites look legit. These example sites demonstrates the need for the SEO Blackhat’s step by step guide to Search Engine Spamming.

My work is far from over; there is just so much more we need to cover . . .