Archive for the ‘Click Fraud’ Category

Click Fraud Discussion – From The “How To” Angle

Supper Aff has documented a discussion at Getpaid forum of hundreds of people on the topic of click fraud.

The twist is that they’re not talking about how to prevent it or whether or not it is a problem. The discussion is more like:

For a search to qualify as valid these 2 steps must be followed:

1) Click a search term, word or phrase on the portal or parking page and let the results page fully load.

On portals with search boxes you may also enter a search term, word or phrase of your own.

2) click a result and let the page fully load.
You may click up to 3 results from one search without going over search limits. After following these 2 steps you have completed a valid search.

Yeah, as the membership Rises at a profit sharing site, the share lowers, that’s how they go.

In this light, the ‘forced search’ site, is a superior variation of the basic model.

ptr is Extremely well suited to ripping off ppc/cpc. Megabucks in it too…

I do not see what all this crap is about. Wah I have to make a search *sniffles* grow the hell up ######. That’s what we get paid to do. If you don’t search, you get fractions of pennies. Who wants that?

0 iframes now contain over 100 auto searches where they used to contain only two or three. Ever wonder why this is happening? It’s crumbling fast, they’re getting caught faster, the bids are drying up faster.

and hundreds more.

Of course none of this matters because click fraud is largely irrelivant, the perfect ecconomic solution is to just let it happen and click fruad is not at all rampant.

Hat tip to V7n.

Google on Click Fraud “Let it Happen”

Zdnet is reporting that Google CEO Eric Schmidt has the perfect ecconimic solution to click fraud :

“let it happen.”

Well, yea, that is a perfect ecconomic solution for Google. Every fake click is extra money in their pocket. And he is correct that the market will work out the correct price to include click fraud. The only people that get screwed are the publishers and people who send real clicks – (like search engine spammers!).

If this is Googles policy on click fraud, then I may have to rethink my anti click fraud stance. After all, if it is cool with Google, it can’t be evil. Why should I be the only sucker left out there who thinks click fraud is wrong?

To summerize: SEO Black Hat, The site that people love to hate for its “immorality”, is against click fraud while the CEO of “don’t be evil” Google says “Let it Happen.”

Hat tip to Threadwatch.

Click Fraud MLM Recruitment on Ebay

I’m sure this listing will be deleted before too long, (There’s one in the google Cache too) so I copied the text here.

The title was “Earn Money with your Alienware Laptop Easy PPC Look

This auction is for a excellent opportunity to earn some extra cash just by using your current internet connection. And your laptop or PC to make some great income potential. This is still a relatively unknown program, meaning there is still a lot of potential for you to get a lot of people signed up, before everyone joins when word gets out that it is paying. There is not a lot of information at the website, so I will explain to you EXACTLY how to do this program.

The program works similar to click on search engine and get paid kind of programs, except for 2 things.

1) You dont have to click on any links–it’s all run automatically in the background like an auto-surf.

2) It doesnt give you just one search engine that makes you money. Right now there are about 21 search engines that run within the program.

The main page of the site is not informative or too impressive, but it does make money and does not require any sponsoring, although you may invite others for faster profit.

So if you are ready from some great information all for less than a meal deal at a fast food restaurant then just buy this now do wait until later we at speedy geeks make it happen now now not later later.

Plus you can click on the banner below and find information on goods to sell on ebay.

Price is $1.99 US for standard email delivery.
Or $6.99 US for a CD shipped via USPS first class mail with delivery confirmation.
Thanks for your time have a nice day.

So, it’s basically a Multi Level Marketing structure for automated click fraud.

I’m NOT posting this to get anyone to buy the program; like I’ve said before click fraud is fraud. Aside from moral considerations, I wouldn’t run a program like this because it is likely to lead to criminal and civil charges being brought against you.

However, with programs like this constantly popping up, Pay Per Click’s days certainly seem numbered.

Cheating Adsense – Clickfraud

First of all, I would like to point out that I do not cheat adsnese or any PPCs nor do I condone clickfraud. Fraud is fraud and most blackhats that I know are making too much money to play with clickfraud.

That being said, I will add 2 more ways to cheat adsense that are not on adsense cheat’s list because I think the problem is with the PPC system. It must be overhalled – if you leave a pile of cash on your front lawn, someone is going to take it. It’s that simple.

11. Click Tunneling. This has been done in Porn for a while. Go to many TGPs and x% of the links are tunneled or redirected to somewhere other than what the link says it is (normally another TGP for traffic trades). Applying this model to adsense, one could take real clicks on non ads and tunnel them through an adsense ad. It’s difficult, but unfortunately not that difficult.

12. Clickfraud Virus. Create a virus or malware that is included in some real program that will surf and click ads in the background. One would probably need to emulate a browser that runs in the background, but it can be done.

PPC is a house of cards waiting to fall down. It is not a question of if but a question of when.

Wired: Sploggers on Par With Click Fraud

It seems a few other people are starting to chime in on “the dirty little secret” about PPC: clickfraud.

Wired is running a piece that compares splogging to click fraud:

Other enterprising scammers manipulate the affiliate system by creating phony blogs Рspam blogs, or splogs Рthat automatically generate content by continually copying bits from other Web sites, mixing in popular keywords, then signing up the resulting m̩lange as a Google or Yahoo! affiliate. By using software to link themselves repeatedly to well-known real blogs, splogs trick search engines into listing them high on their results list, thus generating traffic, which in turn generates ad clicks. When unsuspecting Internet searchers visit splogs, they end up clicking the ad links in a frustrated attempt to find some coherent text. Thousands of splogs exist, snarling the blogosphere Рand the search engines that index it Рin spam. Splogs are too profitable to be readily discouraged. According to RSS to Blog, a Brooklyn-based firm that sells automatic-blog software, sploggers can earn tens of thousands of dollars a month in PPC income, all without any human effort.

Obviously, I don’t think it’s fair to call sploggers scammers or to put them in the same boat as click fraud. If people click an ad “out of frustration,” they’ still have just as good a chance to buy as anyone else. You’re not defrauding the surfer or the business owner – so how are they scammers?

I know Wired needs to break it down for a wider audience, but I think the “scammer” characterization is a blemish on an otherwise excellent click fraud article.

India’s Secret Army of Ad Clickers

While this is an old thread, India’s Secret Army of Ad Clickers – Rupees for Clicks, it’s still interesting.

A growing number of housewives, college graduates, and even working professionals across metropolitan cities are rushing to click paid Internet ads to make $100 to $200 (up to Rs 9,000) per month.

My gut is that the rest of the web may have to move in the direction that adult affiliate programs pioneers a decade ago – PPA (pay per acquisition). On the other hand, click fraud from PPC may just become a poverty tax that’s part of the cost of doing business on the web.

For me, click fraud is over the line and not an acceptable business practice. IMO, black hat SEO has nothing to do with click fraud. It’s one thing to try to beat a computer’s algorithm to make money, it’s quite another to steal from business owners.

Automated PPC Arbitrage – Conspiracy or Opportunity?

Pay Per Click Arbitrage Exchange

Arbitrage is the simultaneous purchase and sale of an asset in order to profit from a price differential in 2 exchanges or marketplaces.

For example, let’s say that XYZ company’s stock is trading on both the NASDAQ and on the FTSE. There is a bid (someone willing to buy the stock) on the NASDAQ of $100 and an ask (someone willing to sell the stock) on the FTSE of $98. An arbitrage trader would simultaneously buy the stock for $98 and sell it for $100.

Their are people placing these simultaneous risk-free transaction with sports books as well:

“A sports arbitrage situation occurs when bookmakers’ prices differ enough that one can back all possible outcomes of an event and guarantee a risk-free profit no matter what the outcome.” – arbhunters

Arbitrage trader exist to capitalize on the inefficiencies in a market place.

So what’s this got to do with SEO and PPC (pay per click) you ask?

Well on last weeks mesothelioma case study I received this comment in my moderation cue. At first glance I just though someone was being cute by comment spamming me with an XSS attack.

Then I realized that the URL had an overture root. Since I strongly doubt that Overture would be vulnerable to XSS, I looked up the target of the redirect and found this:

Mesothelioma Collect Millions of Dollars
As seen on television. Mesothelioma lawsuit and compensation information. We can help you collect the compensation that you are entitled to. Free advice nationwide.
www.mesothelioma-lawsuits-asbestos.com
(Advertiser’s Max Bid: $55.79)

So either:
1. Overture was actively buying the “click” from Google and funneling it through their highest paying matching keyword or
2. Google was actively selling the click to Yahoo or
3. Some individual wrote a pretty nice arbitrage script – that happened to 404 before completing.

Whatever happened, I got screwed. Google paid me less than a dollar for a click that was funneled through the $55.79 ad placement in overture.

The question is:

Are Google and Yahoo (Overture) conspiring to make huge profits from the rips (price differential) in their adword prices? If you grok arbitrage, market makers and PPC you understand how much the publishers and advertisers are getting screwed if this is happening.

or (if an individual wrote this script)

How can we write a fully automated Arbitrage PPC bot? How might we funnel a click (surfer) from a low paying adword all the way through a high paying adword on another “PPC exchange” without requiring an additional click and without it involving click-fraud?