Archive for the ‘Adsense’ Category

“What if everyone whose account was canceled sued Google?”

Why I Sued Google (and Won) – Aaron Greenspan

“But it’s not fair!” Google’s paralegal protested. “What if everyone whose account was canceled sued Google?”

It’s a valid question. Yet until Google changes its policies to become more transparent, which might also reassure skeptics that AdWords and AdSense, which have oddly limited reporting capabilities, aren’t just two sides of the same ponzi scheme (for why else would one want to terminate legitimate accounts with high monthly liabilities when they’re supposed to be making money for Google on each click?)–I will give this answer:

Maybe everyone whose account was canceled, should.

Solid article and worth a read.

Adwords by Browser Type or OS?

Can I target my adwords buy to include only one type of OS or Browser type? I see where I can target mobile devices, but beyond that . . . am I just missing the option and it’s right there in front of me?

Let’s say I’m selling an application and only want to target Safari users or those on the OSX platform – can I do that with Adwords? Can I do it with Yahoo’s Advertising platform?

Has anyone done this with adwords?

Can one of my loyal Google-Employee readers help me with this?

FSJFTW

Fake Steve Jobs For the Win:

You’ve got these weirdly smart and semi-nasty super-spoiled children who really believe they’re superior beings who shouldn’t have to work too hard and who really don’t take criticism well (because they’ve never received any in their sheltered little lives, and it just totally knocks them on their ass) and on top of all that they are almost entirely incapable of focusing on anything for more than a few minutes at a time. You’ve got an entire corporate culture built on ADHD and entitlement. Nice work, frigtard.

And you know what? There is something really evil about taking thousands of the world’s smartest young people and using them to sell online text ads more efficiently. Really. Think of all the really interesting and important things that this pool of brainpower could be addressing.

FSJ is one of the best bloggers on the planet.

The Real Story: Why ComScore’s Google Clicks are Flat

GOOG has fallen from a high of $747 a share to less than $450 intra day yesterday. The latest 10% or so drop comes as comScore reports that clicks on Google ads in the United States were flat in January when compared with a year earlier.

But why? WHY are Clicks flat from a year ago? Is it the oncoming recession? A sign that this “Internet thing” is just another bubble? Is comScore one of the Four Horsemen of the apocalypse?

To find out what really happened, let’s take a short stroll down memory lane: all the way back to the middle of October 2007.

To set the scene, picture ten men clad in dark blue business suits in a smoke filled executive boardroom deciding how to squeeze the last nickel out of customers for shareholder value. Then slap yourself in forehead: this is Google after all.

To reset the scene, imagine something like the 10-year reunion of your University’s Computer Science Fraternity set in an office best described as Geek Paradise. Towards the middle of the room, two people are engaging in a “policy meeting”. It looks something like this:

Cutts Zhu Sword Fight

Googleoid says to GoogleDork, “You know, [snort-laugh], most Adsense clicks are an accident because of the clickable area of the Adsense Ads.”

GoogleDork Replies (in his best Yoda Voice) “Foolish you are in the way of the Click. Knows where he clicks, does user. Accidents, they are not.”

Googleoid whips out his Gangsta Rap impression “Shit Holmes, Don’t make me put the smackdown on your ass, [Snort-Laugh], dem clicks is played out. And you’d know dat if youz let me do some regulate’in”

“Clickable area size matters not. Look at me. Judge me by my size, do you? Hmm? Hmm?” taunts GoogleDork.

“Yo Homey, don’t be fronten. [pushes up glasses on nose] The shit ain’t broken, so maybe we shouldn’t be fuckin wit it – know what I’m sayin?” asks Googleoid.

“Fear is the path to the dark side. Fear leads to . . .”

Googleoid Interrupts “Pleeeeeeze Neeegro! I’ll bet you that 6 digit ICQ number you got that reducing the clickable area drops the CTR by more than 30% of the quotient of area reduced over net total area.”

GoogleDork Breaks from his Yoda Voice and says “Put up that complete 1984 1st edition Legoland Kings Castle set and you got yourself a bet.”

They drop their foam swords, shake hands on the bet and walk over to GooglePlebe’s desk (seen here):

Google Plebe

They tell Googleplebe to reduce the clickable area on Adsense text ads and he makes it so. Before, a user could click anywhere on the ad and be brought to the destination. After the changes, users have to click on something that looks like a hyperlink.

The Aftermath

“The CTR on text ads declined about 60% in the last 2 months with Googles changes, Image ads on the other hand stayed the same.” January 4th, 2008 Marcus of Plentyoffish.com

4 months later, that little back and forth in the Google Rec Room shaved about $85 Billion (with a B) in market capitalization.

But it wasn’t as stupid an idea as it might seem. You see, Adsense works in a Quasi-market place environment. The market will bid up the cost per click once the adjustment for accidental clicks is readjusted. Right now, marketers should be getting a better value per click as a higher percentage of the clicks are “real” or intentional. That will lead to higher bids per click and ultimately should be close to a break even for GOOGs bottom line.

Is the Sky Really Falling?

The problem is that in the interim, GOOG gives almost not Guidance to the stock market. Mutual Fund types are really too thick to grasp exactly what’s going on, so they think that this “slowing” in the growth has to do with the potential recession effecting GOOG.

Meanwhile, the real story is that Online Advertising Spending will continue to grow at about 30% per year for at least the next 3 years and GOOG is poised to take a disproportionate amount of that growth even if nothing else they do is even marginally successful.

Google Torpedoes Navy: You Sunk my Battleship!

You sunk my battleship

This is the story of Bill the Navy Guy. Bill learned a battle plan that worked like a charm:

(computer spun content) + (aged domains) + (Adsense) = $ Money in the Bank $

Bill worked his way up where he was purchasing hundreds of domains per day and was hosting thousands of domains across more than 65 dedicated servers. He was pulling in more than $60,000 per month from Google Adsense.

$60,000+ per Month . . . on 1 Adsense account.

Here’s the kicker: All his content across his entire Network of thousands of sites was spun from a total of about 45 sentences. So you could Google one of his sentence fragments and find his entire Network.

What could possibly go wrong here?

The curator of a Western art museum commissioned a local artist to paint a mural-sized painting of Custer’s Last Thought. The artist was told to make it highly symbolic of Custer’s mindset during the debacle at the Little Bighorn. Deep in thought, the artist went to his studio. After many false starts, he proceeded to paint an enormous oil painting.

Finally, after months of work, the opening of the exhibit drew a crowd of people for the unveiling of this, the centerpiece of the exhibit. The canopy came off revealing the artist’s large painting:

In the foreground was a beautiful crystalline blue lake with a single fish leaping. Around the fish’s head is a halo. In the background, the hills and meadows are covered with naked Native American couples copulating.

The curator was both disgusted and baffled by what he saw. In a rage he turned to the artist and asked, “What the hell has this got to do with Custer’s Last Thought?”

The artist replied, “It’s simple. Custer’s last thought must have been, ‘Holy Mackerel! … Where did all these fucking Indians come from?'”

Unlike General Custer to the Indians, Google had an answer to Bill the Navy Guy and Torpedoed the Admiral’s lone Adsense account: $60,000+ a month revenue to $0. Overnight.

Google Battle Lessons

War Buffs and Search Engine Spammers alike will want to learn from Bill the Navy Guy’s critical mistakes. Here are some of the lessons we can glean from Bill’s defeat:

1. Diversify and protect your supply lines. Redundancy is the law of the military; you never want a single point of failure. In fact, that’s why the DoD invented the Internet. Even if you love Adsense, you should never have all your sites under the same Adsense code. Multiple Adsense Accounts + other PPC Engines + Affiliate Revenue makes it so that a hit to any one of your supply lines does not cause a total system failure.

2. Troop Diversification. Did Alexander the Great have just light cavalry? Did William Wallace have only pikemen? Does the US Navy have only submarines? No! By spinning all his content from the same 45 sentences, Bill the Navy Guy went into battle with all the same type of troops. Don’t make that same mistake; build your sites from multiple content sources.

3. Never give the enemy your battle plans or the locations of your troops. You think the landing at Normandy would have been as successful had we sent Hitler the battle plan and troop locations 2 weeks before the invasion? By using the same Adsense account and leaving such huge footprints, Bill the Navy guy might as well have sent Google this email every day:

To: Google Spam Team
From: Bill The Navy Guy
Subject: Please Ban Me

Dear Google,

I am spamming your index and using Adsense to monitize. Please ban my sites and Adsense account at your earliest convenience. Here is the complete list:

[list of every site]

-Bill the Navy Guy

PS: Don’t Give up the Ship

Even if you’re not an SEO Black Hat, there’s a good reason not to use the same Adsense account across your network of sites. Let’s say you want to interlink sites in your 300 site network. With all your sites on the same Adsense account, Google can and will discount the value of intra network links. Instead of a potential 299 quality backlinks, you’re probably looking at a value closer to several on site links (closer to Navigation links).

Don’t lose the War do to tactical mistakes: Get multiple Adsense accounts and diversify your online income to other sources.

Fumflockerkin – The PPC Study the World Needs

This one is a real project that requires real work . . . so I won’t be doing it.

However, I’ll outline what you can do to create an article that is sorely lacking in the SEO space:

1. Create 25+ imaginary keywords like “fumflockerkin” (But not fumflockerkin)
2. Set up 5 adword and 5 adsense accounts under 10 different names
3. Create a series of landing pages for the keyword
4. Track what happens when you bid against yourself.
5. Track what happens with quality score for various settings. (CTR, conversions, page layouts)
6. Track how much Google is really taking.

Make sure to include pretty graphs and your methodology.

This is one hell of a project to undertake. You’ll need several servers, even more proxy IP addresses and to think about what the possible pitfalls are to prevent being discovered.

People are clamoring to know what the hell is going on with adsense, adwords and the wizard behind the curtain. Answer those questions, answer them well, and you’ll have more links than you know what to do with.

Hey Quads, Why is My CTR so Low?

I was having an IM conversation with the proprietor of My Hot or Not and he was asking me why his ctr was so low – like under 0.5%.

So I went to the site to have a look and nearly pissed myself laughing at the first google ad I saw (under the login).

I took a screenshot.

Can anyone guess why his CTR might not be that hot?

How Google Could Stop Adsense Arbitrage

Google is playing with fire with their current “Quality Score” nonsense. They are pissing off large and legitimate publishers who want to enter the adwords market by grossly discriminating based on a some secret formula. Their lack of transparency will lead to claims that the discrimination is based on factors other than their “trust us, it’s fair” method. My crystal ball says that this will end badly and result in several lawsuits and even more unsatisfied former clients.

But it doesn’t have to end that way. If what they really want to do is stop adsense arbitrage, rumination has come up with a rather elegant solution:

Here’s what I mean (in my kind of psuedo code): Add these lines to the application.

if search.click == adwords.ad
and destination.adwords.ad == adsense.units
show.adsense.psa_ads
else exit()

The effect of those simple lines of code would be that any webmaster who bid on adwords phrases would only have Public Service Ads shown on their adsense ready destination website.

While there might still be some ways to circumvent this solution (like redirects), it looks like a way to get away from this silly “quality score” stigma that will open the doors for other PPC engines.

Their other option is of course to come clean and show us EXACTLY how quality score is calculated. Because right now, it feels like Google is trying to pull the wool over our eyes so they can pick our pockets.

The Most Cutting Edge SEO Exploits No One is Publishing

You know that the best SEO Black Hats are doing something more than scraping, using a site generator, comment spamming, and pinging to be raking in more than $100k per month.

But what is it?

Right now, there is way too much good stuff that I simply can’t publish on the SEO Black Hat blog. If I posted these tactics and exploits they would immediately get all the wrong kind of attention. The detailed conversations about how exactly to abuse search engine algorithms, generate massive traffic, and what other Black Hats are doing must remain underground to retain their effectiveness.

But what if I told you that you could discuss these exploits with me without paying my $500 an hour consulting fee? What if I told you there was a way to join in on the private, cutting edge discussions with some of the best Black Hats and web entrepreneurs in the world?

Would you be interested?

Because now you can . . .

Today is the official launch of the resource you’ve looked everywhere for but never found:

The Private SEO Black Hat Forum

Normally what you get on forums are people who don’t know anything talking with people who don’t want to say anything. You can occasionally find amazing tips on some forums: but you have to dig through 400 crappy posts just to find one post that is useful. That becomes a huge time sink.

How are the SEO Black Hat forums different?

Quality: We’re not going to have any contests to see who can make the most posts. That just creates tons of crap that no one wants to read. Our focus is on quality over quantity. Our primary concern is with succinctly answering one question: “What works?”

Sophisticated: Many of the topics we discuss are very advanced and require a high level of technical or business acumen to appreciate.

Expert Discussions: The SEO Black Hat forums are not for everyone and they may not be right for you. If you are relatively new to SEO or building websites, then do not join the SEO Black Hat Forums: you will be in way over your head. There are plenty of newbie forums out there for you – this is not one of them. Our forums are for successful web entrepreneurs to develop strategies that drive more traffic and generate more revenues.

Forum Membership Benefits

Access to Expert Advice and Discussions
We have both White Hat and Black Hat Experts that are already benefiting from new tool development, techniques, scripts and the sharing of ideas.
Some members you may already be familiar with include:

* CountZero from blackhat-seo.com (Black Hat)

* RSnake from ha.ckers.org (Web Security Expert)

* Dan Kramer from Kloakit (Cloaking Expert)

* Jaimie Sirovich from seoegghead.com (Token White Hat / SEO Geek)

There are several other members that you are certainly familiar with who are using handles for anonymity. We have others who are more focused on security, vulnerabilities, and coding. There are still more that you are likely unfamiliar with but are nevertheless web millionaires.

Databases – Large Datasets
If you want your sites to have massive amounts of unique content you need large data sets. The trading, discussion and posting of large data sets is going on right now on our forums.

Expired / Deleted Domain Tools
Want to use to use the same domain Tool that I used to get a Page Rank 6 site in the Gambling Space for just $8? This domain tool is available for members to use for free.

50% off on Kloakit – The Professional Cloaking Software

Scripts – Several useful scripts have already been posted – interesting thing you may not have thought of before are being discussed and developed.

Exploits and Case Studies: The really good stuff I can’t talk about on the SEO Blackhat Blog is being discussed on the SEO Black Hat Forums. Right now, some of the conversations include beating captchas, domain kiting, data mining, hoax marketing, XSS vulnerabilities as they relate to SEO, and much more.

Pricing: $100 per month.

The price will soon be rising significantly as more databases, hosted tools, scripts and exploits are added. However, once you lock in a membership rate it will never go up and you will continue to have access to everything.

So, if you think you’re ready for the most intense Black Hat SEO discussions anywhere, then here’s what you need to do:

1. Register at the SEO Black Hat Forums.

2. Go to the User CP and select Paid Subscription.

I’ll see you on the inside!

e-Book Review: Adsense Empire – Sucks!

I remember hearing once that you can get at least something of value out of most books. Whoever said that clearly never had his hard drive infected by the “e-book” Google Adsense Handbook – Building your own Adsense Empire.

Reading Adsense Empire is like taking a long bus ride sitting next to someone who bathed in sh¡t – it’s not just bad, it’s repugnant and offensive. Even the most devout masochist would undoubtedly find the torture of reading this ebook unbearable.

**** Warning ****

The following quoted passages on search engine optimization may cause nausea, vomiting, your eyes to bleed or your head to assplode:

Spiders Like:

  • Neat code: less lines of code than lines of text (or more lines of text than lines of codes.)
  • Normal keyword densities of 3-7%.
  • Lots of backlinks on pages that link back to your home page.  (Top sites have an average of 300 backlinks.)
  • Original content not found anywhere else.

Spiders do not like:

  • More lines of code than text.
  • “Doorway pages” that act as a portal and which just happen to have super-high keyword densities.
  • Too many backlinks to your home page from within your domain.
  • Lots of dynamic URLs that cause a site to take forever to download

Yup, that about covers everything one needs to know about Search Engine Optimization. In fact, I think you’re just about ready to make $200k a year running the SEO Scam.

The rest of the book is almost entirely affiliate links and poorly worded product-sell pages. The “Making Money with Adsense” tips at the end include such gems as:

“Tip #2: Make content pages for your site — and put AdWords on them”

and

“Tip #4: You want to make new pages with higher paying keywords (while keeping it real and releveant(sic)) “

This book cost me a lot. I don’t mean by buying it – I didn’t buy it. I don’t mean the hour of my life that I will never get back; the one that is gone forever and will scar my psyche like a Catholic Priest does a 9-year old boy. I mean it cost me money because I had to take action against the Adsense Empire file that resided on my hard drive and against the laptop that did not know better than to expose me to it.

It was not enough to just delete the Adsense Empire file, reformat and scrub my hard drive 7 times. Such trivial precautions are reserved for less malicious files like the Chernobyl or Melissa Virus. Further action was required:

If this book succeeds on one front it is through omission. The one wise thing the author did was neglect to sign his name – we’ll give him points for that: 2 points. As for the other 16,287 words, well . . .they at least serve to reinforce the axiom that “it is better to keep quiet and have people think you’re stupid than to open your mouth and remove all doubt.”

Ebooks like Adsense Empire that pose as a Google Adsense Handbook spread misinformation by uninformed, self-proclaimed-experts while devaluing people’s willingness to pay for worthwile ebooks and consulting services. Blights like this must be vetted to protect the integrity of the legitimate information marketplace.

Would I recommend the Adsense Empire ebook? I would sooner send a friend a Ebola coated CD that executes root delete on boot and post Sh¡zer videos of his grandmother than willingly expose him to this abomination.