Archive for the ‘Other Terms’ Category

Hacker Crime Spree in the SEO Space

As you have probably seen by now, a few SEO blogs have been hit by a hacker going after a wordpress exploit. He got Wolf-howl, stuntdubl (still down), and boogybonbon.

The letter from the hacker.

Here is the Coverage on threadwatch.org and ha.ckers.org.

True, the SEO blogosphere is a bit of an echo chamber but a little hacking /defacement is not more interesting than when that Polish girl got 4 billion plus pages indexed; pull something like that off and you have a real accomplishment.

Upgrading the WordPress Template and Theme

SEO Blackhat is going through a live revamp. We did some staging and are now down to ironing out the bugs. Of course I expect the full gambit of comments on the new theme. So please feel free to fire away in the comment section.

Muppets

“And of course, with the birth of the artist came the inevitable afterbirth – the critic.” – History of the World Part 1

How to Avoid Using Poisonous Meta Tags

Head meta description tags have become less important as search engines have become more advanced. However, it now seems that you can make a mistake in your head meta description tags that is so damaging that you would be better off not having them at all.

This mistake is so common that sites with millions of visitors per month are making it. That’s because it only seems to have started having a negative effect in Google recently.

You should know by now that the <title> tag is the most important on page SEO you can do. You should already be varying that on every page as the topic dictates. If you are not already – it’s time to start. But that one was obvious . . .

The <meta name=”description”> tag has been thought for a while to be almost meaningless in Google. However, it now appears that having identical head meta descriptions on your sites web pages could be hazardous to your Google SERPs. It seems that a shared description could put your pages on the fast track for going supplemental.

While we have shown that supplemental results can outrank non supplemental results in Google, wouldn’t you rather not have large portions of your site go supplemental in the first place? In fact, our analysis show that you would be better off removing the description tag entirely than having it the same on multiple pages.

That means it’s time to start caring about those head meta description tags for yourself, and for your clients. While there are some plugins to do this in wordpress, you could just edit your header meta description line to look like this:

<META NAME="Description" CONTENT="YOUR SITE NAME <?php single_cat_title(); ?>: <?php echo category_description(); ?><?php echo htmlentities($excerpt); ?>">

Update: you will need this in the header for it to work:
<?php if(is_single()) :
get_posts(‘numberposts=1’);
foreach ($posts as $post) :
$excerpt = $post->post_excerpt;
endforeach;
?>
<?php endif; ?>

This is how SEO Black Hat was setup. However, this setup requires that you diligently:

A) Write Category Descriptions in Manage -> categories -> descriptions and

B) Fill out the “Optional Excerpt” every time you make a post.

We were good about A, but have been rater lax about B. Now the task of making sure every post has a description must begin.

Conclusion:

Make sure your <head> is on straight and make sure you are giving your clients good <head>. Because, as it turns out, <head> is important.

The Most Cutting Edge SEO Exploits No One is Publishing

You know that the best SEO Black Hats are doing something more than scraping, using a site generator, comment spamming, and pinging to be raking in more than $100k per month.

But what is it?

Right now, there is way too much good stuff that I simply can’t publish on the SEO Black Hat blog. If I posted these tactics and exploits they would immediately get all the wrong kind of attention. The detailed conversations about how exactly to abuse search engine algorithms, generate massive traffic, and what other Black Hats are doing must remain underground to retain their effectiveness.

But what if I told you that you could discuss these exploits with me without paying my $500 an hour consulting fee? What if I told you there was a way to join in on the private, cutting edge discussions with some of the best Black Hats and web entrepreneurs in the world?

Would you be interested?

Because now you can . . .

Today is the official launch of the resource you’ve looked everywhere for but never found:

The Private SEO Black Hat Forum

Normally what you get on forums are people who don’t know anything talking with people who don’t want to say anything. You can occasionally find amazing tips on some forums: but you have to dig through 400 crappy posts just to find one post that is useful. That becomes a huge time sink.

How are the SEO Black Hat forums different?

Quality: We’re not going to have any contests to see who can make the most posts. That just creates tons of crap that no one wants to read. Our focus is on quality over quantity. Our primary concern is with succinctly answering one question: “What works?”

Sophisticated: Many of the topics we discuss are very advanced and require a high level of technical or business acumen to appreciate.

Expert Discussions: The SEO Black Hat forums are not for everyone and they may not be right for you. If you are relatively new to SEO or building websites, then do not join the SEO Black Hat Forums: you will be in way over your head. There are plenty of newbie forums out there for you – this is not one of them. Our forums are for successful web entrepreneurs to develop strategies that drive more traffic and generate more revenues.

Forum Membership Benefits

Access to Expert Advice and Discussions
We have both White Hat and Black Hat Experts that are already benefiting from new tool development, techniques, scripts and the sharing of ideas.
Some members you may already be familiar with include:

* CountZero from blackhat-seo.com (Black Hat)

* RSnake from ha.ckers.org (Web Security Expert)

* Dan Kramer from Kloakit (Cloaking Expert)

* Jaimie Sirovich from seoegghead.com (Token White Hat / SEO Geek)

There are several other members that you are certainly familiar with who are using handles for anonymity. We have others who are more focused on security, vulnerabilities, and coding. There are still more that you are likely unfamiliar with but are nevertheless web millionaires.

Databases – Large Datasets
If you want your sites to have massive amounts of unique content you need large data sets. The trading, discussion and posting of large data sets is going on right now on our forums.

Expired / Deleted Domain Tools
Want to use to use the same domain Tool that I used to get a Page Rank 6 site in the Gambling Space for just $8? This domain tool is available for members to use for free.

50% off on Kloakit – The Professional Cloaking Software

Scripts – Several useful scripts have already been posted – interesting thing you may not have thought of before are being discussed and developed.

Exploits and Case Studies: The really good stuff I can’t talk about on the SEO Blackhat Blog is being discussed on the SEO Black Hat Forums. Right now, some of the conversations include beating captchas, domain kiting, data mining, hoax marketing, XSS vulnerabilities as they relate to SEO, and much more.

Pricing: $100 per month.

The price will soon be rising significantly as more databases, hosted tools, scripts and exploits are added. However, once you lock in a membership rate it will never go up and you will continue to have access to everything.

So, if you think you’re ready for the most intense Black Hat SEO discussions anywhere, then here’s what you need to do:

1. Register at the SEO Black Hat Forums.

2. Go to the User CP and select Paid Subscription.

I’ll see you on the inside!

Tool: What it’s Worth to Rank in Google, Yahoo and MSN

Want to know what it means to rank 4th in MSN? How about to rank 2nd in Yahoo? Or what about ranking 1st in Google and 3rd in MSN?

Well then grab the number of overture searches the term had last month and use our new “Expected Clicks by Rank in Google, Yahoo, MSN and Other Tool.

By combining the AOL User Search Data, Hitwise Search Engine Market Share and Overture Search Tool, you can now estimate with some certainty how many clicks to expect for ranking anywhere in any search engine for any term.

The AOL user search data has been harvested to determine the CTR (Click Through Rate) for ranking number 1 vs. number 2-10. The sample size is large enough and broad enough that we can infer that this average holds true across many verticals:

Results from:
Total Searches:9,038,794
Total Clicks: 4,926,623

Ranking Number 1 receives 42.1 percent of click throughs.
Ranking Number 2 receives 11.9 percent of click throughs.
Ranking Number 3 receives 8.5 percent of click throughs.
Ranking Number 4 receives 6.1 percent of click throughs.
Ranking Number 5 receives 4.9 percent of click throughs.
Ranking Number 6 receives 4.1 percent of click throughs.
Ranking Number 7 receives 3.4 percent of click throughs.
Ranking Number 8 receives 3.0 percent of click throughs.
Ranking Number 9 receives 2.8 percent of click throughs.
Ranking Number 10 receives 3.0 percent of click throughs.

The rest of the Long Tail (ranks 11-1000) = 11.3 percent of click throughs.

Search Engine Ranking #1: 2,075,765 clicks
Search Engine Ranking #2: 586,100 clicks = 3.5x less
Search Engine Ranking #3: 418,643 clicks = 4.9x less
Search Engine Ranking #4: 298,532 clicks = 6.9x less
Search Engine Ranking #5: 242,169 clicks = 8.5x less
Search Engine Ranking #6: 199,541 clicks = 10.4x less
Search Engine Ranking #7: 168,080 clicks = 12.3x less
Search Engine Ranking #8: 148,489 clicks = 14.0x less
Search Engine Ranking #9: 140,356 clicks = 14.8x less
Search Engine Ranking #10 147,551 clicks = 14.1x less

Search Engine Ranking 11+: 501,397 clicks

Now you may want to know the Market Share of the Search Engines Google, Yahoo, MSN and Everyone else: From Hitwise, we find:

The Search Market Share for Google: 60.2%
The Search Market Share for Yahoo: 22.5%
The Search Market Share for MSN: 11.80
The Market Share fore Everyone Else: 5.5%
(more…)

Hoax Marketing – SEO in an Attention Ecconomy

The Information age is an attention economy. Attention is getting more scarce; therefore, what you will need to do to get attention will continue to get more difficult. Don’t worry about how you will monetize attention once you have it. What is important is that you get attention. Without it, you are nothing.

Link bait is alive and well. However, there is a subsection of link bait called “Hoax Marketing.” Hoax marketing is the most viral way to get attention on the Net. People love a good Hoax and there doesn’t seem to be a better way to get the attention of millions and get tons of quality backlinks.

Take the recent example of the fake video showing vandals spraying graffiti on Air Force One. This story has over 185 links in Google News from mainstream news outlets. This Hoax got Millions and millions of viewers and probably tens of thousands of backlinks. Sure it cost a bit to pull off this hoax. But how much would you pay for 10,000 REAL backlinks including over 185 from high ranking news sites and more than 10 million visitors?

Another example of hoax marketing making a killing from the SERPs is Zug who is ranking #8 in Google for Viagra. That hoax brings more than 10k search visitors per day for very lucrative search terms. Zugg also has tons of other pranks for other competitive serch terms like credit cards and penis pills.

Hoax marketing is so powerful because first you get all the traffic from the direct links and then all those links generate traffic from the search engines (The Long Tail). Remember, it doesn’t matter how crazy your story is because people will believe anything.

Hoax Marketing is already an incredible force for Search Engine Optimization – people are just now beginning to realize it. The skillset of the best SEOs in the world must continue to evolve. Hoax Marketing is one logical evolotionary growth path that will prove to be extremely profitable.

Del.icio.us This in WordPress

Delicious is the incredibly popular social bookmarking site that no one in the “Real World” has ever even heard of. I’m serious. Have you ever asked anybody who’s not fused to a computer if they use delico? The universal response is “What the hell is that?”

But that doesn’t matter because Yahoo’s heard of them and Tech Geeks like us know what it is, use it and swear by it.

For those of you who don’t know, del.icio.us is not just some website with an impossible to remember URL. It’s a place where you can save your bookmarks online and share them with the world.

For every 2 people who actively bookmark in delico there are 98 who use it to find out what’s new and cool on the Net. What kind of people? Tech geeks (early adopters) and webmasters: basically the most influential people on the Web.

If a story becomes popular on delico it makes it to the del.icio.us/popular section where even more people see it. The more people delico a page, the longer it stays on delico’s popular section, so more people delico it and so on. When a page really takes hold on delico, it will help drive hundreds of inbound links and thousands of visitors.

With these kind of benefits, you want to make it as easy as possible for people to add your posts to their del.icio.us. So right next to where you have that link to the comment section in your posts, why not add a “del.icio.us this” line for your users?

Here is the code to accomplish this in a WordPress template:

<a href=”http://del.icio.us/post?url=<?php the_permalink(); ?>&title=<?php the_title();?>” rel=”nofollow” target=”_blank”> del.icio.us this</a>

So del.icio.us this and enjoy!

Frame-Buster: Best. Javascript. Ever.

OK, Sammy’s Myspace Friends Javascript was pretty freaking cool. So what is this Frame-Buster Javascript and what’s so great about it?

How many of you have been the victim of Google Image searches?

I say victim because we’ve tracked how poorly this bandwidth suck converts into any kind of cash.

If you’ve ever used Google Image search you know how the deal. Google first displays ~20 thumbnails of images. If a surfer clicks on the thumbnail she is brought to a page with a thumbnail of your image in a frame above your page. This frame says “See full-size image” and gives the URL of your image. This way, the surfer can view your image without the bother of looking at your site.
Goole Images is a Bandwidth Leech
This kind of traffic does nothing but leech bandwidth – it is traditionally the worst kind of traffic you can have on your site (it’s as bad as exit traffic from a pop-under).

Until now.

Now, seoblackhat.com doesn’t use many images. As such we don’t have much image traffic. But do a Google Image search for “SEO black hat” and click on one of our 2 image thumbnails to see what happens.

Instead of that bandwidth leeching frame, you are redirected to the page the image came from without a frame.

Now this doesn’t matter much for sites with minimal Google Image traffic, but for some of our adult sites this is huge. If you have any kind of image search traffic, this Frame Busting Javascript will help you monetize it:

<script language=”JavaScript1.1″ type=”text/JavaScript”>if (parent.frames.length
> 0) top.location.replace(document.location);</script>

Just put that script in your header and you’re done!

Google Sitemap Generator and Other Cool WordPress Plugins

Page to Front Choose a page from the DB to display as the front page of your weblog.

Google Sitemap Generator for WordPress Generates a Google Sitemaps compliant sitemap of your blog.

Static Jack Static Jack is a neat little plugin that makes it incredibly easy to add static content to a WordPress 1.5.1.2+ powered website and have the static content automagically wrapped in the blog skin, theme, or template… depending on your lexicon of choice.

WordSpew AJAX Shoutbox This plugin gives you a shoutbox in your blog that refreshes on its own and allows for live chatting from within your browser. It works almost like an IM client! Features include an admin panel, color customization, pretty timestamps, and easy installation.

The Long Tail of a Black Hat

Chris Anderson’s Long Tail theory:

our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

Kevin Marks looks further down the tail and notes:

A true long tail business is one that copes with the ultimate niches – where there are just one, or even zero customers. You need to be sure that your submission model can cope with these limiting cases and not choke, especially as you do not know a priori which ones are going to garner customers. So, what businesses fit this model?

Answer: Black Hat Search Engine Optimization (AKA Search Engine Spamming).

Many SEO Black Hats create millions of pages over hundreds of domains using some form of automated website creation software. Each page is optimized for an obscure keyword phrase – perhaps one that is only searched for 50 times per month.

Just one of a Search Engine Spammer’s spam sites could have 30,000 pages. This site might receives just one unique visitor on less than 10% of the pages per day. Of those 3,000 visitors if only 2% (60) click on a 10 cent Adsense word, this site would generate $6.00 per day or $180 per month.

So does the smart search engine spammer stop at 1 or 5 site? Of course not. A true SEO Black Hat has hundreds (and in many cases thousands) of these sites operating at once.

As a black hat automates more steps in the site creation process, the time investment decreases dramatically. Recently, I spoke with a Search Engine Spammer who told me that he has automated EVERY step in the process from domain registration to Keyword selection, to new CSS design, to splog indexing. He claimed he can create and index a 50,000+ page website with less than a minute’s worth of incremental keystrokes.

As the cost of page creation, hosting and advertising (production and distribution) approaches zero, the number of customers required for a profitable search engine spamming business drops to much less than one per page (or micro-niche).

Search engine spamming is a business that “copes with the ultimate niches – where there are just one, or even zero customers.” It will therefore be interesting to see if Anderson devotes a few pages to Search Engine Spammers in his upcoming Long Tail Book.