Archive for the ‘SEM’ Category

54 Proven Headlines Templates That Sell

Airport magazine stands – What are they good for? Killing time between flights and showcasing the types of headlines that sell magazines.

If the headlines do not draw people in, these impulse magazines do not get purchased. How does this help you? By analyzing and mimicking what works in magazines headlines in your Blog Post titles you will get more clicks, more reads, more links, and more money.

Below you will find a select list of the 54 Headline templates crafted to help jump start your headline writing success:

100% of ______ you need.
How to _________ in ____ easy steps
________ on Demand
______ from anywhere.
______ from your home.
A marriage of _______ and ___________.
_______ for any occasion
Instant _______
The healing power of ________
______ quiz. How do you measure up?
Mind Blowing _______
Are you out of the Loop about ______?
Don’t _____ without reading this!
(#) Secrets for _______
Need a _____?
The ______ Bible.
Todays _____ are tomorrows _____.
Climb Aboard _____________
______ that will knock your socks off.
Break Free with ______
_____ Breakthroughs!
It pays to _____.
Solve all your _____ needs
The hottest _____ anywhere!
Make _____ work for you
Imagine Yourself _____
Create Your very own _____.
________. Here’s How.
A relaxing way to _____.
Put _____ to work for you!
_____ for Lovers.
The perfect alternative to _____.
Experience the Thrill of _____.
A truly Innovative way to _____.
The (#) essentials for/of _____.
Why now is the right time to ____.
Your _____ Adventure Begins Here
The _____ of your dreams.
For the _____ lover.
_____ for Geeks.
How to Make _____ fun!
The best _____ of all worlds.
The Ultimate ______ guide/list/tour.
The next best thing to _____
(#) ______ that really work!
Stress Free _____.
The last _____ you will ever need.
Design Your own ______.
(#) _____ Secrets You Never Knew
The _____ of the future.
Are you ready for _____?
Take the Guesswork out of _____.
The _____ you always wanted.
The easiest way to _____.

Got a few templates that work great? Drop them in the comment section.

Mezzanine Financing an Internet Acquisition

In the next two weeks, I will be acquiring a site for $400,000. Obviously, there are risks involved; the market for the services could collapse, a new competitor could spring up and take away traffic, or Google Could just give us the Flaming Finger and take away half the site’s traffic overnight.

Now, I’m confident we can continue to grow the site and there is great synergy with some of the other projects we work on. I like to think I know a thing or two about managing Google, so I’m not overly worried about the Search Engine traffic. The price we agreed on is very fair; not so cheap that it’s a steal and not so expensive that it doesn’t make sense.

$400,000 isn’t chump change for me . . . not yet anyway. For an acquisition like this, I like to mitigate some of the risk and preserve my cash position for future acquisitions. It’s also important to me not to give up equity if I don’t have to.

Enter our Mezzanine Financing Structure

We’re working with a private investor or two this week to loan money to buy the site using the domain and site revenue as collateral. While I will be taking over the operation of the site, I’m not personally guaranteeing the loan, so the rate has to be attractive to the Investors. Moreover, Investors like to see that I actually believe in the project and have some “skin in the game.”

So I’ll be putting up 20% of my money to buy the site: $80,000. The Investor puts up $320,000 and gets a monthly payment of $ 15,200 – $16,000 for 24 months depending on what rate we finally agree on; that’s a yield of 13%-18%.

With this Financing structure I’m happy because I don’t have to give up equity, I mitigated my risk and acquired the site.

The Investor is happy because he gets a great return on his money and doesn’t have the hassle of running a site.

The current site owner is happy because he gets a nice payday and is relieved of all the risk and responsibility associated with the site.

It’s the kind of deal you always want to craft: one where everyone wins.

SEO Black Hat Intern Wanted

Looking to jumpstart your career as a web entrepreneur or SEO Consultant? Aching to see how the pros really do it? Want to work alongside me, QuadsZilla?

Well then today just may be your lucky day.

SEO Black Hat will be taking on an unpaid intern to work on various projects in Search, Mainstream Web Projects, and porn Adult (and no, we’re not shooting content).

The Hours will be long (about 25 per week), the pay sucks (nothing), you have to put up with my shit (yay fun!) and you will be doing mostly white and grey hat projects (read “somewhat boring”).

I can be a demanding hard ass who doesn’t have time for people who can come up with “great excuses” for not getting things dong.

If you’re not responsive and reliable or there just isn’t a personality fit, I’ll fire your ass from this unpaying job faster than a [see here].

However, you will get hands on experience and training on how to:

  • run extremely profitable web businesses
  • build sites from scratch to profitability
  • grow web communities
  • network and develop a digital rolodex of successful web entrepreneurs

Most Good SEOs are taking home more than $350k per year and doing it on their own terms. Look at me – I basically work when I want, where I want, and with whom I want.

My ideal candidate is a sexy English major senior at an Ivy league University who has worked summers as a successful sales rep even though she’s a trust fund baby. . . but I might just settle for you.

Think you should get the job?

Convince me.

A Hearty Welcome to All the New Search Engine Spammers!

The family of SEO Black Hats just got a whole lot bigger. Tons of people who thought they were playing by the rules, including sites in every category of the Internet, just got categorized as search engine spammers by Google in Matt Cutt’s recent post

How to report paid links

Google may provide a special form for paid link reports at some point, but in the mean time, here’s a couple of ways that anyone can use to report paid links:
– Sign in to Google’s webmaster console and use the authenticated spam report form, then include the word “paidlink” (all one word) in the text area of the spam report. If you use the authenticated form, you’ll need to sign in with a Google Account, but your report will carry more weight.
– Use the unauthenticated spam report form and make sure to include the word “paidlink” (all one word) in the text area of the spam report.

Anyone who buys or sells links is now a search engine spammer – and I say “Welcome to the Club!”

Now that you’ve popped your cherry, you might as well get yourself acquainted with how things work in the black hat world. You are no longer “on Google’s Side” (if you ever were in the first place).

It’s a war. Google has cast you as the enemy. Make sure you are prepared.

“Every battle is won or lost before it is ever fought.” — Sun-tzu

Digg Hits 750,000 Sock Puppets

Digg recently announced that they passed the 1,000,000 Mark for number of registered users. But as Michael Arrington points out, everyone who uses Digg is spamming it by creating multiple “sock puppet” accounts:

“Congratulations to Digg, which announced that they’ve had a million accounts registered at the site (at least ten of which are mine).

More than 10 are his, and 10 belong to every other “white hat” who passively games Digg. How many serious spammers have more than 5 thousand accounts with bots creating real looking histories? More than a few!

For more on the story, I went to Digg Headquarters to get a photo of a random group of Active Diggers:

Top Diggers

So, congrats (I guess) on getting 1 million registered users. But it would be a hell of a lot more impressive if you told me you had 250,000 verified accounts – accounts that we knew tracked back to unique individuals. And no, verification emails to a freemail account don’t really count.

😉

Personalized Search – Undoubtedly the Wave of the Future

Many SEOs have dismissed personalized search. It’s been seen as a nuisance because when we’re logged into Google, we think our sites are ranking higher in the SERPs than they are for the rest of the world. “What good is that?”

But personalized search will be great and is undoubtedly the Wave of the future. Don’t judge its eventual success or failure on the current incarnations.

Consider the Microsoft acquisition of Medstory Inc. and the longer-range goal

“to link personal information like age, sex, drug regimens, family history and even genetic markers to search. The ideal is that search results are tailored individually, identifying treatments, drug interactions and medical journal articles of interest.”

That’s extremely powerful!

Already an earnest Googler will often come up with a better medical diagnostic than a doctor who sees you for 20 minutes a year. Imagine if the search engine had your entire medical history and genetic information: the results could be a revolution in medicine that empowers individuals.

Take another vertical: porn. If a site had smart meta data on every pic and movie, they could determine a users preference or fetish by displaying a page of thumbs and tracking which ones were clicked. Then, on future visits, content could be delivered that closely matched that users preferences.

Tivo already records TV shows and movies it thinks you will like. Amazon has their “User’s who bought this also bought” feature. When you go to a supermarket, custom coupons are printed out based on what you purchased that day.

Imagine how well both content and advertising could be tailored if you had a users:

  • Amazon profile
  • Google Search history
  • Complete Medical File
  • Tivo (Digital Video Recording) History
  • Every site they’ve ever visited and in what frequency
  • Del.ico.us bookmark (2.0 history)
  • Items Purchased as Supermarkets (tracked with discount cards) and
  • Complete Credit Card purchase history

Eventually, the algorithms will be smart enough to parse the data and deliver personalized results that far outmatch anything that we see today.

That’s why the real money is not in search, it’s in Data Mining and why the future of search (and indeed all forms of content delivery) will be personalized.

How do I start Making Money With PPC?

Here’s a great write up by aojon on how to jump into the PPC game and start making money in the next 24 hours.

Global Warming on Mars, Pluto, Triton and Jupiter

From National Geographic:

“Habibullo Abdussamatov, head of the St. Petersburg’s Pulkovo Astronomical Observatory in Russia, says the Mars data is evidence that the current global warming on Earth is being caused by changes in the sun.

From MIT on Pluto

“the average surface temperature of the nitrogen ice on Pluto has increased slightly less than 2 degrees Celsius over the past 14 years.”

Since Pluto is moving further away from the Sun and continuing to warm despite that fact, it indicates that something doesn’t fit into “Solar Constant” dismissal theories.

From Space.com on Jupiter:

“The latest images could provide evidence that Jupiter is in the midst of a global change that can modify temperatures by as much as 10 degrees Fahrenheit on different parts of the globe.”

From MIT on Triton:

“At least since 1989, Triton has been undergoing a period of global warming. Percentage-wise, it’s a very large increase,” said Elliot, professor of Earth, Atmospheric and Planetary Sciences and director of the Wallace Astrophysical Observatory. The 5 percent increase on the absolute temperature scale from about minus-392 degrees Fahrenheit to about minus-389 degrees Fahrenheit would be like the Earth experiencing a jump of about 22 degrees Fahrenheit.”

So there is Global Warming on at least 4 other bodies in our Solar System that co-insides with the recent warming on Earth. Doesn’t this point strongly towards the Sun or some other Cosmic force as the cause?

On the origin of the runaway global warming theory of CO2 Feedback and Venus (PDF):

“Why is the albedo of Venus important? When the albedo is at 0.80, the Global Warming Theory falls apart. . .

The carbon dioxide levels on Earth have risen from approximately 0.028% to 0.036% in the last few decades. It is a major stretch to compare this with Venus at a 96.500% carbon dioxide level and promote an uncontrollable runaway condition. Earth in its early history, 385 million years ago, had an atmosphere with 10 times the present carbon dioxide levels. Those elevated levels did not produce runaway global warming then, so why should we theorize that it would today?”

Pre-conceived agendas and a scorched earth policy of accusing any critics of complicity with Big Oil or the Republican Party impedes the scientific process. Likening people who do not agree with doomsday Anthropogenic Global Warming theories to Holocaust Deniers does not get us closer to the truth. In Science, when did “Skeptic” become such a bad word?

An experiment that hints we are wrong on climate change:

“The best measurements of global air temperatures come from American weather satellites, and they show wobbles but no overall change since 1999.

That leveling off is just what is expected by the chief rival hypothesis, which says that the sun drives climate changes more emphatically than greenhouse gases do. After becoming much more active during the 20th century, the sun now stands at a high but roughly level state of activity. Solar physicists warn of possible global cooling, should the sun revert to the lazier mood it was in during the Little Ice Age 300 years ago.

In a box of air in the basement, they were able to show that electrons set free by cosmic rays coming through the ceiling stitched together droplets of sulfuric acid and water. These are the building blocks for cloud condensation. But journal after journal declined to publish their report; the discovery finally appeared in the Proceedings of the Royal Society late last year.”

Open Letter of Resignation to the IPCC from Chris Landsea:

“I personally cannot in good faith continue to contribute to a process that I view as both being motivated by pre-conceived agendas and being scientifically unsound.”

Global-warming alarmists intimidate dissenting scientists into silence:

“But there is a more sinister side to this feeding frenzy. Scientists who dissent from the alarmism have seen their grant funds disappear, their work derided, and themselves libeled as industry stooges, scientific hacks or worse. Consequently, lies about climate change gain credence even when they fly in the face of the science that supposedly is their basis.”

– MIT Professor Richard Lindzen

Watch this video of Richard Lindzen and tell me he’s just some crackpot:

It’s not about links. This won’t get many links.

It’s not about getting on Digg – anything that challenges Anthropogenic Global Warming automatically gets buried.

and it’s not about popularity: most of you don’t like the “anti anthropogenic global warming” stance.

It’s about the science. The scientific method has helped me to become successful in SEO, Business and many other aspects of my life – and it can help you too. Let’s make sure that the process is not destroyed to appease what’s popular.

Quality Links and Free Money: So what’s the Catch?

Every now and then you’ll find a service, idea, or product that is so great that you think it will “sell itself”. All you have to do is talk about some of the features and your prospect will just “get it”. No need to sell, it will sell itself – right?

Don’t believe it for a second.

No matter what you’re selling, “your customer needs a ton of rational reasons why this is a great deal, so he can give his wife, his buddies, and himself a good and plausible story supporting his buying decision.” –John Carlton.

Case and point is my recent SEO Poker Tournament announcement. To me, this was such a no-brainer that I thought we’d have a thousand sign-ups by now. To me, the benefits are so overwhelming and self-evident that I believed that everyone who read it would sign up instantly.

Boy was I mistaken.

Here we are more than a week after the announcement and only a handful of people have signed up. Sure, I could chalk it up to the fact that the tourney is not until March 24th, but I think the real failure was in the original pitch.

The benefits were not clearly defined. The pitch was too complicated: the call to action not strong enough.

So let’s have another go at it:

It Cost Nothing to Join!

The SEO poker tournament is basically free to enter. You don’t need any money in your full tilt poker account. There are no hidden costs. All you have to do is agree to link to the winner for year from your page rank 4 or higher site. If you have a Page Rank 6 site, that link can be one off the homepage like in your “about”, “contact”, or “fun stuff” page.

Extra $5000 thrown in for Free!

Maybe you don’t care about getting hundreds of backlinks from quality sites. Maybe you actually believe what rose water said:

“Tons of links with the same anchor text is worthless.”

Sure it is pal. That guy couldn’t even spell “SEO” with a 2-letter head start.

But let’s say you actually buy his “talking out of my ass with no testing to back up my claim” bullshit. You could still win your share of $5000 for placing in SEO Poker tournament. That’s 5000 FREE reasons to join. But if you still need convincing:

Rank for a Profitable Search Term!

You’re Page rank 4 or higher site already has some quality backlinks. Throwing an extra few hundred quality backlinks at your site has the potential to help you rank for something that can make you money – lots of money. Now, you can sit back and let this opportunity pass you by, or you can have some fun on a Saturday with the potential to help you put lots of money in the bank by signing up for the tournament. The decision is as close to a no-brainer as they come.

The SEO Poker Tournament Will Be FUN

No limit Texas Hold’em is fun. Playing poker with other SEOs and webmasters is a way for you kick back, talk trash, have fun and network with other successful webmasters.

Overcoming Objections

You probably dreamed up some kind of reason not to “do it fucking now” and sign up for the SEO poker tournament. So let’s walk through some of the common objections:

1. “I don’t Want to Link to a bad Neighborhood. “

Answer: The Winner Will Have a Quality Site.

Sure, page rank isn’t perfect – far from it. But the winner of the tournament will have at least a page rank 4. It’s not like you’re going to be linking into the dark and shady corners of the Internet; the winning site is not banned from Google. Google trusts the site enough to award it at least a page rank 4.

Plus, it’s unlikely that anyone would win the tournament only to point the links to a spam site; the life cycle of those sites is too short. The smart move is to throw those links at a white hat project and rake in the cash over the long haul. A link to a site like that out of all your quality outbound links is a drop in the bucket; but those drops could add up to something HUGE for the winner.

2. What if people don’t link to the Winner?

Answer: I doubt very many people would be stupid enough to welsh on a bet like this.

In Business, your biggest asset is your word, your credibility: your trust. If people don’t trust you, good luck making any business contacts or becoming successful. Why would anyone want to risk all that over a silly link?

3. “I suck at Poker”

Answer: Get a Ringer!

OK, you may not be that good at No limit Texas Hold’em. It’s a complicated game. But are you really telling me that you don’t have any friends that could play with you?!? We’re talking about potentially ranking for the search term of your choice or your share of $5000. Get a ringer!

Get someone who knows poker to come over your house to help you on every hand. If I didn’t know poker, it’s what I would do.

4. “I don’t want to link to 10s or 100s of sites.”

Answer: You only have to link to the 1 winner of the tournament

It’s not like we are anteing a link for every round of betting – that would get out of control very quickly. All you’re doing is anteing once to get into the tournament. Once you’re in, you stay in till you lose your all your chips, or you win the tournament and all the links.

5. “I’m lazy, What do I have to do to Sign up again?”

Answer: It’s simple, this is what you need to do:

1st: Just do a simple blog post and link to poker.seoblackhat.com saying you’re gonna play. Cut and paste this if you like:

I will be playing in the SEO <a href="http://poker.seoblackhat.com">Poker Tournament</a> on March 24th at 9:00 pm GMT.

It will take you at most 2 minutes; do it right now before you forget.

(no, really. Do it now.)

2nd Download the free full tilt poker software and sign up for an account. It’s 100% Free. I don’t care if you use my affiliate link or not; just get the poker client so you can play.

3rd Fill out the form at the bottom of this page.

It really is that simple.

Phrase Based Indexing and Retrieval Spam Detection

Via the Mad Hat, here’s the interesting part from a PaIR system article:

The process takes place both at indexing and retrieval. In essence the document gets its spam score at indexation and then upon retrieval, should that page be included in the results, weighting is then removed and the page is devalued during the ranking process for previously calculated Spam threshold scoring/weighting.

According to the folks that drafted it, a normal related, topical phrase occurrence (or related phrases) is in the order of 8-20 whereas the typical Spam document would contain between 100-1000 related phrases. So by looking for statistical deviations in related phrase occurrences the system can flag an item as Spam. Once again it is mostly for the high end, but a low deviation count can also be used as a flag for a low occurrences (which could be compared to the link profile for link spam)

Two things to digest there.

1. The indexing method applies a spam score both on indexing and retrieval and
2. Standard Deviation on both the high end and low end could count as a spam flag.

Of course, the only reason spammy docs sometimes have up to 100 times the related phrase density of a non spammy page is because this behavior continues to be rewarded in the SERPs. Even if the spam flag is raised and the site eventually banned, classic keyword and relate phrase stuffing continues to rank in the SERPs.