Archive for the ‘Weblogs’ Category

Fumflockerkin – The PPC Study the World Needs

This one is a real project that requires real work . . . so I won’t be doing it.

However, I’ll outline what you can do to create an article that is sorely lacking in the SEO space:

1. Create 25+ imaginary keywords like “fumflockerkin” (But not fumflockerkin)
2. Set up 5 adword and 5 adsense accounts under 10 different names
3. Create a series of landing pages for the keyword
4. Track what happens when you bid against yourself.
5. Track what happens with quality score for various settings. (CTR, conversions, page layouts)
6. Track how much Google is really taking.

Make sure to include pretty graphs and your methodology.

This is one hell of a project to undertake. You’ll need several servers, even more proxy IP addresses and to think about what the possible pitfalls are to prevent being discovered.

People are clamoring to know what the hell is going on with adsense, adwords and the wizard behind the curtain. Answer those questions, answer them well, and you’ll have more links than you know what to do with.

Pink Hat SEO

When I first heard that Shoemoney, Aaron wall and Lee Dodd were putting on an “Elite Retreat” for $5000, I thought that while it will be a great opportunity for some people, I don’t need to go. After all, I already make good money on the Net and have a great network of contacts. I thought “what can i really learn?”

But today I got an email that talked about one of the benefits:

VIP – For an additional fee you can attend an intimate business dinner meeting with all four leaders for an additional $500.00. Dinner will be included except alcohol. Max number of attendees is 5. This is on a first come first serve limited basis . . .

Interesting. What did they mean by “intimate business dinner?” And with who?

So I decided to go to the elite retreat website to get some more details:

www.elite-retreat.com

Holy shit was I surprised. This isn’t going to be a waste of money!

This is not going to be some stuffy conference where you don’t really get to know people. This is taking networking to the next level. This is absolutely revolutionary!

I was surprised to see the Portuguese references. But after living in Brazil this last year, I’ve become rather fluent. That will apparently come in rather handy.

If you haven’t checked out the site today, you have to go to see it. I hear this is not the same schedule that was originally announced.

www.elite-retreat.com

Is that shoemoney in the pic? If it is, dude not only lost weight but now he’s shredded!

Am I worried about my $5000 investment? Not one bit.

This is going to be FUN. It’s clear that even an expert like me can learn a ton from going to a convention like this!

There’s only one thing I don’t understand: Why is Andrea coming?

Is Your Blog “Fucking Cool!”?

What’s new with your blog?

The fact is, Prince has always been a marketing genius as well as a musical prodigy. He knew to juke when everyone else was jiving; zig when the crowd was zagging.
Here’s the man himself on his early approach:

Times were different back then,” Prince explains. “I wouldn’t stand out today if I was brand-new and came like that. But see, back then nobody else was doing that, and I knew that would get me over. I didn’t dress like anybody, I didn’t look like anybody, I didn’t sound like anybody. We still try to do that. Why do what everybody else is doing?

“Bowie and Madonna, even if it wasn’t good, we still talk about it because it was something new. That’s a beautiful word.”

What’s new with your blog?

Is it “Fucking cool!”?

But that got me thinking – what does “passion” boil down to? Where do you begin? Kathy and Dan have many more eloquent and well constructed thoughts on this on this, so I figured I would bring it down a notch on the maturity level, away from any hint of intellectual discourse towards a raw, gut feeling:

“F**king cool!”

That’s where passion begins. Those are the words I want every user of my product to utter. Ideally followed up by something like:

“Dude, you have to check this out. It’s so f**king cool!”

I don’t want their reaction to be a measured, rational, dispassionate analysis of why the product is better than the alternatives, how the cost is more reasonable, feature set more complete, UI more AJAXified. I don’t want them to pause to analyze the boring feature comparison chart on the back of the box.

I want “f**king cool!” Period.

There are now 100,000 new blogs coming online every day. If you want to be successful, your blog better be “f**king cool!”

Most aren’t. That’s why:

“Most blogs have precisely one reader – the blogger themself” – Google CEO Eric Schmidt

Fun With Amazon Feedback

After last weeks thread, the 250 best movies of the last 30 years, I decided to order some movies from the amazon marketplace. That’s where people sell used DVDs on Amazon.

So far I’ve had to communicate 3 times with the sellers. Here were two of the emails I had to send:

Hi,

I just wanted to let you know that I love Braveheart. It’s a great movie. One of my favorites. I love the part where he’s rallying the troops on the battle field and says “What would you give for just one chance, just one chance! To tell your enemy that while they may take our lives, they will never take . . . our FREEEEDOM!”

That part is classic.

But when I ordered Dawn of the Dead from you, I wasn’t looking for Braveheart in a Dawn of the Dead Box.

I would much prefer to have, I don’t know, Dawn of the Dead. Being as how that’s what I ordered and all.

How would you like to proceed to fix this?

-q

and another:

Hi,

I just wanted to let you know that although used, the box for “Friends like Harry” is beautiful. I really enjoyed the box a lot. They did a great job on it. But I was wondering if you wouldn’t mind sending along the DVD to go with it at some point? Normally when I buy DVDs they send the box and the DVD at the same time. I think that makes more sense, but if you guys prefer to do it the other way, who am i to judge?

What’s the ETA on Delivery of the DVD?

-q

So far 3 problems out of 18. Maybe the used DVD business ain’t all it’s cracked up to be . . .

Google’s Marketing 2100 Times Better Than Microsoft’s

While trolling digg this morning, I noticed that Google made the front page because of a $30,000 donation to creative commons. Now, don’t get me wrong, if someone in the SEO community were to give $30k to Creative Commons or any charity – that might be link worthy: maybe even Digg worthy.

But why is it news that a company that made $800,000,000 in profits last quarter gave $30k to charity? What is Google putting in the freaking Koolaid to make this a news worthy event? If they weren’t there already, this surely signifies that Google has reached cult status and is now a religion rather than just a company.

“I’d like to start a religion. That’s where the money is!” L. Ron Hubbard, Scientology Cult Founder. 1947.

Compare that paltry donation to what Microsoft did in October. Microsoft had a giving campaign during last month, October, where it matched employee donations, and in one month they raised $63 million dollars. That’s what a one month campaign resulted in. 58% of the employees at MS contributed and MS added $1 for each $1 the employees gave.

Imagine how many people were helped by Microsoft’s Giving last month. Contrast that with how many people will be helped by Google’s Giving. We don’t even need to start on the personal giving of Gates this year – that would put things in an even sillier perspective (if that’s even possible!)

$63 Million dollars vs $30,000. The $30k makes the front page of Digg. The $63M – well at least it went to a good cause.

$63,000,000 / $30,000

So IF This story makes the front page of Digg, Google’s Marketing is 2100 times better than Microsoft’s.

Of course we don’t expect that to happen. For Digg, and much of the blogosphere, Google = God and Microsoft = “teh Bad”. Here’s the button – You can try, but I doubt it will make a bit of difference:

The most Interesting Piece on the GooTube Merger . . . Ever!

Cuban has a freaking awesome post from a supposed insider on the the GooTube Merger that includes this incredible highlight.

The second request was to pile some lawsuits on competitors to slow them down and lock in Youtube’s position. As Google looked at it they bought a 6 month exclusive on widespread video copyright infringement. Universal obliged and sued two capable Youtube clones Bolt and Grouper. This has several effects. First, it puts enormous pressure on all the other video sites to clamp down on the laissez-faire content posting that is prevalent. If Google is agreeing to remove unauthorized content they want the rest of the industry doing the same thing. Secondly it shuts off the flow of venture capital investments into video firms. Without capital these firms can’t build the data centers and pay for the bandwidth required for these upside down businesses.

Indeed, less than a week after the Google Youtube buyout, we saw Universal start to sue Youtube competitors. So the story definately has some weight!

It also talks about how the recording labels figured out a way to fuck the artists out of any of the royalty moneys related to the settlements:

The media companies had their typical challenges. Specifically, how to get money from Youtube without being required to give any to the talent (musicians and actors)? If monies were received as part of a license to Youtube then they would contractually obligated to share a substantial portion of the proceeds with others. For example most record label contracts call for artists to get 50% of all license deals. It was decided the media companies would receive an equity position as an investor in Youtube which Google would buy from them. This shelters all the up front monies from any royalty demands by allowing them to classify it as gains from an investment position. A few savvy agents might complain about receiving nothing and get a token amount, but most will be unaware of what transpired.

Google accomidated all of this.

Don’t be evil . . . MY ASS!

This would absolutely be front page of slashdot if it were Microsoft instead of google. Will we see something resembling balance from slashdot, digg or the rest of the blogosphere on this issue?

Let’s wait and see. . .

Halloween Link Bait Roundup

Hollidays are a special time of the year. Special, because they are another time to write targeted link bait. Geeky + holiday theme = links. Here’s a roundup of some stuff that hit it big for halloween:

Digg Halloween Costume

Ha.ckers Halloween pumpkin cutting contest

Halloween Laptop Mod

Girls’s Costume Warehouse

Working Transformer Costume

Do it yourself list for Halloween

HOWTO: Lego Minifig costume

How to Geekify Your Halloween

Will you be ready for thanksgiving with some kick ass link bait?

You should be.

3 Link Bait Lessons From a Master Baiter

Yesterday’s off-topic post of 250 movies made it to the digg / popular page and is right now climbing on the delicious / popular page (and more delicos would be nice – Hint. Hint.)

But was it REALLY off topic?

Today’s post will focus on why that post was successful and give you 3 helpful lessons to write better link bait.

The real story started something like this:

From the land of off topic posts, I present to you a list of the 250 Best Movies Made in the Last 30 years.

Why the last 30 years?

Well I’m creeping up on 30. Since I’ll be returning to the States in December for a few weeks, I want to get a 500 Gig Hard Disk full of movies I enjoy for my return trip to Brazil. One of the things I miss about being down here is not having access to movies.

So I started researching which films I’ve enjoyed and every time I see these “Best Film Lists” they always include the same stuff from the 40s, 50s, 60s and early to mid 70s.

My younger brother owes me about $1500 and he agreed to try to round up and rip all the movies on the list to work off some of what he owes me. I just put in the order for the 500 GB external hard drive and a new Mac Book Pro. Plus, I’m sure if I post a list like this I’ll get some great feed back on the movies I missed.

I took a look at the post as written and realized it was shit. Why should you (my readers) give a rats ass about me? The focus needed to change from ME to YOU for you to be interested. That’s when the idea for the first Hook came in:

Wouldn’t it be great if you had a 500 Gig Hard Drive full of all the best movies ever made?

By changing the focus from ME and my life to YOU and your life the post becomes 100 fold more engaging. Suddenly, we’re working on hooking you up and fulfilling your dream, rather than blabbing on and on about my life.

Link Bait Lesson 1: Good link bait focuses on the Reader not the Author.

Now, if you recall from the ten ways to make the front page of digg:

9. Insult as many groups as you can. Flamewars are popular for a reason. Throw out bombs that dare people to comment on your story.

I didn’t have to just omit the classics – I had to shit on them! That way, someone is bound to get pissed off and throw out flames. I had to say that MY list was the best and that if you like old movies, you suck. So the intro evolved to:

Who wants to see that old crap?

Link Bait Lesson 2: Controversy will incite passion. Passion drives links.

Then to pepper things up, I remembered that everyone hates the RIAA. Since the post was not likely to get many DVD sales if it didn’t get links, Dugg, or Delicoed anyway, the best rout was to not bother with those Amazon links (less work, less spammy) and say the reason was so that we can stick it to the RIAA!

but I’d rather you go download or Rent & Rip them just to piss off the RIAA

Manipulative? Sure a little. But that’s what link bait is. You have to think of these things so your stories have hooks to draw people in.

Link Bait Lesson 3: If you can pile on to a quasi-political cause that has widespread acceptance, it will drive support and fanfare.

But Quads – who is the master baiter?

I am. Master Baiting is what I was born to do. ;)

250 Best Movies Made in the Last 30 Years

Wouldn’t it be great if you had a 500 Gig Hard Drive full of all the best movies ever made? Problem is, every time you look for a list, they always have these films on there from the 40s, 50s, 60s and early to mid 70s.

Who wants to see that crap?

So I’ve gone through the trouble of sorting through the best movies from only the last 30 years. I was going to put an Amazon link to them, but I’d rather you go download or Rent & Rip them just to piss off the RIAA MPAA (whoops).

So, from the land of off topic posts, I present to you the list of the 250 Best Movies Made in the Last 30 years.

48 Hrs. (1982)
A Christmas Story (1983)
Airplane! (1980)
Alien (1979)
Aliens (1986)
Almost Famous (2000)
Amadeus (1984)
American Beauty (1999)
American History X (1998)
Amores Perros (2000)
Animal House (1978)
Apocalypse Now (1979)
Army of Darkness (1992)
Aviator, The (2004)
Back to the Future (1985)
Bad Lieutenant (1992)
Bad Taste (1987)
Basketball Diaries, The (1995)
Batman Begins (2005)
Beetle Juice (1988)
Before Sunset (2004)
Being John Malkovich (1999)
Beverly Hills Cop (1984)
Big Fish (2003)
Big Lebowski, The (1998)
Big Trouble in Little China (1986)
Blade Runner (1982)
Blair Witch Project, The (1999)
Blow (2001)
Blues Brothers, The (1980)
Boiler Room (2000)
Boogie Nights (1997)
Boondock Saints,The (1999)
Braveheart (1995)
Brazil (1985)
Breakfast Club, The (1985)
Breaking the Waves (1996)
Bronx Tale, A (1993)
Buffalo ‘66 (1998)
Butterfly Effect, The (2004)
Caddyshack (1980)
Casino (1995)
Catch Me If You Can (2002)
Chasing Amy (1997)
Cidade de Deus (2002)
Cinderella Man (2005)
Clash of the Titans (1981)
Clerks (1994)
Closer (2004)
Clue (1985)
Crash (2004)
Crimson Tide (1995)
Cube (1997)
Dark Crystal, The (1982)
Dead Man (1995)
Dead Man’s Shoes (2004)
Dead Poets Society (1989)
Departed, The (2006)
Descent, The (2005)
Devil’s Advocate, The (1997)
Die Hard (1988)
Donnie Brasco (1997)
Donnie Darko (2001)
Drugstore Cowboy (1989)
Dumb & Dumber (1994)
Dune (1984)
Ed Wood (1994)
Edward Scissorhands (1990)
El Mariachi (1992)
Elephant Man, The (1980)
Escape from Alcatraz (1979)
Eternal Sunshine of the Spotless Mind (2004)
Event Horizon (1997)
Evil Dead, The (1981)
Fabuleux destin d’Amélie Poulain, Le (2001)
Fargo (1996)
Fatal Attraction (1987)
Ferris Bueller’s Day Off (1986)
Few Good Men, A (1992)
Fifth Element, The (1997)
Fight Club (1999)
Finding Nemo (2003)
Finding Neverland (2004)
Fish Called Wanda, A (1988)
Flash Gordon (1980)
Forrest Gump (1994)
Fugitive, The (1993)
Full Metal Jacket (1987)
Galaxy Quest (1999)
Game, The (1997)
Gandhi (1982)
Ghost Busters (1984)
Girl, Interrupted (1999)
Gladiator (2000)
Glengarry Glen Ross (1992)
Glory (1989)
Good Morning, Vietnam (1987)
Good Will Hunting (1997)
Goodfellas (1990)
Goonies, The (1985)
Green Mile, The (1999)
Gremlins (1984)
Grosse Point Blank (1997)
Groundhog Day (1993)
Hable con ella (2002)
Hackers (1995)
Halloween (1978)
Hamlet (1996)
Happiness (1998)
Heat (1995)
Heathers (1989)
Hero (AKA Ying xiong) (2002)
History of the World: Part I (1981)
Hotaru no haka (1988)
Hotel Rwanda (2004)
Hunt for Red October, The (1990)
Idi i smotri (1985)
In The Company Of Men (1997)
Incredibles, The (2004)
Indiana Jones and the Last Crusade (1989)
Indiana Jones and the Temple of Doom (1984)
Jurassic Park (1993)
Kids (1995)
Kill Bill: Vol. 1 (2003)
Kill Bill: Vol. 2 (2004)
L.A. Confidential (1997)
Labyrinth (1986)
Lean on Me (1989)
Legend (1985)
Léon (1994)
Lethal Weapon (1987)
Life of Brian (1979)
Little Miss Sunshine (2006)
Little Shop of Horrors (1986)
Lock, Stock and Two Smoking Barrels (1998)
Lord of the Rings: The Fellowship of the Ring (2001)
Lord of the Rings: The Return of the King (2003)
Lord of the Rings: The Two Towers (2002)
Lost Boys, The (1987)
Lost Highway (1997)
Mad Max (1979)
Magnolia (1999)
Major League (1989)
Matchstick Men (2003)
Matrix, The (1999)
Memento (2000)
Million Dollar Baby (2004)
Mononoke-hime (1997)
Monsters, Inc. (2001)
Mystic River (2003)
Naked Gun: From the Files of Police Squad! (1988)
NeverEnding Story, The (1984)
Nightmare on Elm Street, A (1984)
Office Space (1999)
Oldboy (2003)
Once Upon a Time in America (1984)
Pianist, The (2002)
Pink Floyd The Wall (1982)
Pirates of the Caribbean: Dead Man’s Chest (2006)
Pirates of the Caribbean: The Curse of the Black Pearl (2003)
Planes, Trains & Automobiles (1987)
Platoon (1986)
Player, The (1992)
Point Break (1991)
Poltergeist (1982)
Predator (1987)
Pretty Woman (1990)
Primal Fear (1996)
Princess Bride, The (1987)
Pulp Fiction (1994)
Quiet Earth, The (1985)
Raging Bull (1980)
Raiders of the Lost Ark (1981)
Raising Arizona (1987)
Ran (1985)
Ray (2004)
Real Genius (1985)
Requiem for a Dream (2000)
Reservoir Dogs (1992)
Revenge of the Nerds (1984)
RoboCop (1987)
Romancing the Stone (1984)
Romeo + Juliet (1996)
Run Lola Run (1998)
Saving Private Ryan (1998)
Say Anything… (1989)
Scarface (1983)
Schindler’s List (1993)
Scream (1996)
Se7en (1995)
Sen to Chihiro no kamikakushi (2001)
Serenity (2005)
Sex, Lies, And Videotape (1989)
Shallow Grave (1994)
Shawshank Redemption, The (1994)
Shining, The (1980)
Shrek (2001)
Shrek 2 (2004)
Silence of the Lambs, The (1991)
Sin City (2005)
Sixth Sense, The (1999)
SLC Punk! (1998)
Sliding Doors (1998)
Snatch. (2000)
Sneakers (1992)
South Park: Bigger Longer & Uncut (1999)
Spaceballs (1987)
Sphere (1998)
Stand by Me (1986)
Star Trek: The Wrath of Khan (1982)
Star Wars (1977)
Star Wars: Episode V – The Empire Strikes Back (1980)
Star Wars: Episode VI – Return of the Jedi (1983)
Starship Troopers (1997)
Straight Story, The (1999)
Superman (1978)
Superman II (1980)
Swingers (1996)
Terminator 2: Judgment Day (1991)
Terminator 3: Rise of the Machines (2003)
Terminator, The (1984)
There’s Something About Mary (1998)
Thirteen (2003)
Titanic (1997)
Tombstone (1993)
Top Gun (1986)
Total Recall (1990)
Toy Story (1995)
Toy Story 2 (1999)
Trainspotting (1996)
Transformers: The Movie (1986)
True Romance (1993)
Twelve Monkeys (1995)
Unforgiven (1992)
Untergang, Der (2004)
Usual Suspects, The (1995)
V for Vendetta (2005)
Vacation (1983)
Vita è bella, La (1997)
Walk the Line (2005)
Wall Street (1987)
Wallace & Gromit in The Curse of the Were-Rabbit (2005)
WarGames (1983)
When Harry Met Sally… (1989)
Who Framed Roger Rabbit (1988)
Wild Things (1998)
Willow (1988)
Withnail And I (1987)
Wo hu cang long (2000)
X2 (2003)

Do you agree with the list? What movies are missing from the perfect 500 Gig hard Drive Collection?

Will Google End Up Like Atari?

No matter how you slice it, GOOG posted incredible earnings numbers. 70% YoY revenue growth is astounding – especially for a company that size. Since my top ten reasons to sell Google stock, the price has shot up almost 41%.

With that kind of track record, you’d have to be an idiot (or a Google Employee) to take my advice on investing.

. . .so for my fellow idiots out there, I dug up a Motley Fool’s Post I did around June of 2000. It was posted on the “Gorilla Gamers” board – a subforum of investors nay Disciples dedicated to the principles of Geoffrey Moore’s Book “The Gorilla Game.” It was largely done in response to one of the board leaders, BruceBrown, who commented something to the effect of “Just buy Stock in Gorillas and go fishing for 20 years.”

How does Google Fit into Moore’s definitions? It would be classified as a King more than a Gorilla. How does this post relate now? Maybe some. Perhaps not at all. Judge for yourself:

How ’bout some “Gorilla-Like” Returns?

Imagine if we “Gorilla Gamers” found a company that pioneered a new market in technology software AND hardware. This company:
1. Developed a discontinuous innovation that would forever change the world
2. Has proprietary, open architecture to this technology
3. Has very high barriers to entry
4. Has a relatively high switching cost
5. Developed and completely controls the value chain and
6. The market will grow at 25% for at least the next 20 years!

If I told you that this company generated over $2 Billion dollars in profits last year and owns more than 90% of the market, how much would you pay for it?

Some of you would say 25 X earnings would be a steal – $50 billion.

Some of you would say 80-100 X earnings or even 192 X earnings like Cisco would be fair – $160 – $384 billion.

Some of you would even say that that “it doesn’t matter what the market capitalization of this company is – just buy it!!!!”

Regardless, most all “Gorilla Gamers” would say that you could put $500,000 into this company, not look at it and basically go fishing for 20 years – right BB?

Let’s say (for arguments sake) that you got in when the market cap of this company was only $50 billion and went fishing for 20 years.

<time elapse 20 years>

Now, you just got back from your 20-year fishing safari and are ready to retire in Style! You look up the ticker and can’t find it. It turns out that your ENTIRE COMPANY was sold to Hasbro in 1998 for $5 million (with an m).

The company you just bought was Atari Inc. in 1980. At that time, they had just posted record sales and $2 billion in annual profits, occupied 80 offices in Sunnyvale, California and dominated over 90% of the video gaming community.

Your $500,000 investment is now worth

Drum roll . . . .

$50 – Have fun on your retirement.

Atari was the biggest and best example of a mature gorilla 20 years ago. They DOMINATED the video gaming world, controlled the value chain and had ALL the characteristics of a Gorilla as defined by the book and this board.

I realize that the principles of the GG say to sell when a discontinuous innovation threatens the gorilla; you may have sold Atari when you acknowledge a threat from Nintendo. The point is, you must stay informed and open-minded about evolving technologies. Most importantly, you must understand that price does matter when evaluating a stock.

Unfortunately, there is no easy answer. No book has all the answers for investing. The Gorilla Game isn’t “wrong” per say, it just isn’t always right. Price DOES matter and the people who said to buy QCOM in January 2000 were WRONG. If you owned it then, you should have sold.

If you own CSCO now, you should sell – it’s too expensive given it’s future earning potential

If you own INTC now, understand that it is both expensive and NOT a sure bet; the AMD Athlon core is a discontinuous innovation (possibly akin to Nintendo vs. Atari?). INTC does not have the laser tight focus it had 5 years ago; it’s branching out into everything.

JDSU – I donno: I really don’t.

I know that Price Does Matter and “Gorilla-Like” returns could mean a 10,000 fold DECREASE in your portfolio over a 20-year period.

JMHO (with some facts thrown in)

-corley1

P.S. Perhaps the Gorilla Game should be re-titled “You should have bought CSCO in 1990.”

About every stock that was talked about on the Gorilla Game board in 2000 is still in the shitter. It’s been more than 6 years and almost all of the companies discussed are down significantly from where they were. The moral of that story is not to get caught up in Pop Investing Advice.

But is Google the next Atari? Probably not. They are not sitting on their laurels. The Youtube buyout could be the most important Internet acquisition of the decade. Jim Cramer Says Google is going to 560 and Joseph Morin says Google revenue could grow from $10 billion per year today to . . .

Interstingly enough, Joseph sites “Crossing the Chasm”, another of Geoff Moore’s books akin to the Gorilla Game.

hrmmmmmmmm . . .