25 SEO Quotes To Inspire Action

Written By Dale Hammington

Nobody said SEO was going to be easy. Unlike other parts of marketing, you can’t count on it to always stay the same. Heck, you can’t count on it to stay the same for more than a few days in some instances. It’s always dynamic, always evolving.

Just when you think you’re doing your best, something changes again, and you’re left scrambling to make up for lost time. When it comes to ranking your business, you need to get serious about your SEO. It’s easy to feel overwhelmed and stressed. How do you know what road to take when it seems like the traffic isn’t moving in either direction?

The trick is to just keep moving forward. The only bad move when it comes to SEO is to not try at all. That’s why we’ve compiled this list of top SEO quotes that will remind you just why it’s so important in the first place. Sure, it’s frustrating. Sure, things don’t always go your way. That doesn’t mean you shouldn’t keep trying again, again, and again.

Ponder these quotes for yourself and see where they take you. Even better, bookmark this page so you can look back on it when you’re at your lowest, and you feel like the algorithm is out to get you. Action can be inspired by the right words, so let’s explore the best SEO quotes right now.

SEO Growth

“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” — Stoney deGeyter

Stoney deGeyter knew a thing or two about good SEO. His definition of optimization as something that’s ongoing and everchanging is spot on. Not only should you continue to optimize your website again and again, but you should revise old techniques to make room for new ones.

“No website can stand without a strong backbone. And that backbone is technical SEO.” — Neil Patel

Neil Patal is known as an SEO and digital marketing expert for a reason. He defines SEO as the backbone of any website, and it is. Without it, how can you expect your audience to find you in the first place? Build a strong foundation, and the users will come.

“SEO is a noun, verb, and adjective.” — Todd Malicoat

While you probably weren’t expecting a grammar lesson, there is something to understand from this Todd Malicoat quote. In essence, SEO isn’t just a buzzword people through around to sound like they know what they’re talking about. It’s an action, a set of guidelines, and a way of looking at marketing.

“SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules.” –Jordan Teicher

Too many new marketers look at SEO as a way to get an edge over the competition by discovering some secret code to the internet. In reality, it’s not like that at all. As you’ll see below, there is no one-size-fits-all solution to SEO. You have to learn by the rules if you want to play the game, as Jordan Teicher says.

“There is no magic trick that will put your site at the top of the list. No amount of keyword cramming, link stuffing, or duplicating content will make you win. What will? The simple answer is a lot of hard work and following best practices.” – Kyle Kramer

As Jordan Teicher says about, there is no way to game the system, and there are no magic tricks for SEO. Black hat techniques like keyword cramming and link stuffing will only hold you back. The only solution to SEO is quality, organic growth. As you know, this takes time.

“The best place to hide a dead body is page two of Google.” — Unknown

While it’s unclear where this quote originates from, we call all agree it hits the nail on the head. How many times do you scroll past the first page of Google? Maybe once or twice in a blue moon, but not likely.

The truth is people trust Google to get the search right the first time. That means if you don’t find the result you’re looking for right away, you’re just going to move on. Without SEO, you’ll never make it to that coveted first page.

“You can’t fake it. To be quite blunt, search engines are getting smarter and smarter. Be genuine. Spending money to trick a search engine (buying links, keyword stuffing, link wheels, etc) will just be a waste. Focus on building a quality user experience instead.” –Neil Patel and Ritika Puri

It’s more than true that search engines are scary smart today. They seem to know everything, and there’s no getting past them when it comes to black hat tricks. It all comes back to the user experience, quality content, and growing your website naturally.

“SEO is a long-term investment, and every company needs to be prepared to invest in the work of SEO over the long term. Frequently publishing unique and valuable content is the first step, but the ongoing work of SEO will be continually promoting that content, building social media channels, and building the overall brand by developing relationships with reputable websites and blogs.” – Jayson DeMers

As you saw before, there is no one and done with SEO. It’s a moving target. You’ll need to commit to frequently revising old practices, old posts, and old content, and finding new ways to press forward. SEO also comes down to relationships, as Jayson DeMers says in this quote. You need to build real relationships with your audience, other websites, and companies.

“If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.” – Jim Stengel

SEO is something you learn, but it’s also something you need to experience for yourself. If you’re too busy trying to master optimization from reading articles and guides, you won’t get very far. Like Jim Stengel says, however, if you’re willing to go to the jungle and try it for yourself, you’ll find more success.

“For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links and more links.” – Luisito Batongbakal

As Luisito Batongbakal of Monitor Backlinks says, you can’t expect your users to find you. As the website owner, you have to come to them. Your links and SEO acts as a roadmap showing them just the path to your homepage.


“First: Focus on searcher intent. This should underpin all of your activities—research, creation, and distribution. What is the searcher really trying to achieve and how is your content helping them reach this goal?” — Simon Ensor

If you don’t know what your audience is looking for, how can you help them find you? Knowing your audience means digging deeper than basic demographics. When it comes to SEO, it means understanding exactly what they want from your content, your website, and their search results.

“The success of a page should be measured by one criterion: Does the visitor do what you want them to do?” —  Aaron Wall

Aaron Wall asks marketers and developers to stop counting success by the number of page views. These stats hardly count for anything in the world of business. What does matter? Did your page convert? Did your user sign up for your newsletter or make a purchase? Did they click through to another page? These are the real metrics of SEO.

“Commit to a niche; try to stop being everything to everyone.” —  Andrew Davis

If you’re everything to everyone, you’re nothing to everyone. Choosing a niche is an essential part of your SEO strategy. This is the group you’re targeting your efforts for. If you’ve put all of your eggs in every basket, you won’t find your ideal audience.

“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.’” — Adam Audette

According to Adam Audette of AudetteMedia, not all traffic is created equal. If you’re trying to sell gardening tools, you don’t really need to be attracting an audience of car enthusiasts. SEO helps you find these perfect users so you can cut through the noise.

“If you’re not meeting your visitors’ needs, it doesn’t matter how ‘optimized’ your site is.” – Stoney deGeyter

Once again, Stoney deGeyter comes in with an important reminder. We all know SEO is important, but at the end of the day, you need to have content that delivers. Bounce rate, engagement, and sharability are all just as important to your page ranking.

“We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.” – Gayle Fuguitt

You need to know your ideal user inside and out. Who is he? How does he spend time online? What does he want to know when he clicks on your website? These are the questions you need to ask to translate your big questions into “the truth.”

“Your content, assuming it’s original and useful, is going to serve as bait, and your social channels are going to serve as fishing poles, putting the bait in front of the right eyes. “ – Jayson DeMers

Content marketing and SEO go hand in hand. If you don’t have great content, you won’t attract clicks that last. Make sure your content is, as Jayson DeMers says, “original and useful” since you need it to be strong bait.


“Unless there’s no rhyme or reason to your keyword research, you need to know which opportunities will take the least amount of your limited resources to yield the highest ROI.” — Neil Patel

With so much going on in the world of SEO, where do you spend the most time and money? According to Neil Patel, on the opportunities that will bring you the highest return. How do you learn this? By trying, trying again, and doing what you know works.

“Good SEO is paying attention to all the details that most bloggers ignore.” — Ryan Biddulph

There are a lot of moving parts to successful SEO. These minute details are easy to lose track of, but they’re what will give you an edge over the competition.

“Look at what your competition is doing well, and determine where it is falling short, in order to gain a true understanding of your competitive landscape. This will help guide your content creation and optimization efforts.” – Jim Yu

While you should always stay in your own lane, there is something to be gained from researching your competition. See what techniques they’re using and how successful they are. You might be able to identify key gaps that need to be filled in your own strategy.

“Content is King but engagement is Queen, and the lady rules the house!” —  Mari Smith

Mari Smith is considered something of a content marketing expert, so you should listen to her when she says to pay attention to your engagement. Even if you’re creating content every day, if your engagement is low, it might be a sign something else is going wrong. You need both quality content and high engagement to win the race.

“Sites that tend to get high social engagement also tend to be sites that are so excellent that they also attract many other signals (such as links) that do actually contribute to search ranking power.” – Mark Traphagen

Similar to what Mari Smith said above, your engagement goes beyond that of your website. Your content needs to be so good that it practically begs to be shared on social media, other websites, and beyond. This, in turn, affects your SEO, but it also means you’re doing something right.

“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” – Duane Forrester

Too many new marketers think SEO is something they can add after the fact and never work again. Duane Forrester paints the perfect metaphor in this cake analogy. SEO is done every step of the way, not just at the end.

“People ignore design that ignores people.” – Frank Chimero

Another important reminder is to take a step back from search engines once in a while. If you’re so hyper-focused on optimization, you’ll start to forget about the other important things like design. If your website design isn’t functional or it keeps your users from finding what they’re looking for, it will be ignored.

“If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention.” – Rae Hoffman

Finally, Rae Hoffman leaves us with the idea that you need to focus on your own website. Yes, there’s a lot of temptation to worry about those who you know are doing unfair practices to get ahead with their optimization, but that’s not your problem. Worry about yourself and how you can improve, and the rest will follow.

These SEO quotes show just how influential this optimization strategy can be if you’re willing to put in the work. Unlike common misconceptions, there is no one-size-fits-all solution to rank first on Google. That being said, these quotes go to show just how much hard work will pay off.

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