This is the story of Bill the Navy Guy. Bill learned a battle plan that worked like a charm:
(computer spun content) + (aged domains) + (Adsense) = $ Money in the Bank $
Bill worked his way up where he was purchasing hundreds of domains per day and was hosting thousands of domains across more than 65 dedicated servers. He was pulling in more than $60,000 per month from Google Adsense.
$60,000+ per Month . . . on 1 Adsense account.
Here’s the kicker: All his content across his entire Network of thousands of sites was spun from a total of about 45 sentences. So you could Google one of his sentence fragments and find his entire Network.
What could possibly go wrong here?
The curator of a Western art museum commissioned a local artist to paint a mural-sized painting of Custer’s Last Thought. The artist was told to make it highly symbolic of Custer’s mindset during the debacle at the Little Bighorn. Deep in thought, the artist went to his studio. After many false starts, he proceeded to paint an enormous oil painting.
Finally, after months of work, the opening of the exhibit drew a crowd of people for the unveiling of this, the centerpiece of the exhibit. The canopy came off revealing the artist’s large painting:
In the foreground was a beautiful crystalline blue lake with a single fish leaping. Around the fish’s head is a halo. In the background, the hills and meadows are covered with naked Native American couples copulating.
The curator was both disgusted and baffled by what he saw. In a rage he turned to the artist and asked, “What the hell has this got to do with Custer’s Last Thought?”
The artist replied, “It’s simple. Custer’s last thought must have been, ‘Holy Mackerel! … Where did all these fucking Indians come from?’”
Unlike General Custer to the Indians, Google had an answer to Bill the Navy Guy and Torpedoed the Admiral’s lone Adsense account: $60,000+ a month revenue to $0. Overnight.
Google Battle Lessons
War Buffs and Search Engine Spammers alike will want to learn from Bill the Navy Guy’s critical mistakes. Here are some of the lessons we can glean from Bill’s defeat:
1. Diversify and protect your supply lines. Redundancy is the law of the military; you never want a single point of failure. In fact, that’s why the DoD invented the Internet. Even if you love Adsense, you should never have all your sites under the same Adsense code. Multiple Adsense Accounts + other PPC Engines + Affiliate Revenue makes it so that a hit to any one of your supply lines does not cause a total system failure.
2. Troop Diversification. Did Alexander the Great have just light cavalry? Did William Wallace have only pikemen? Does the US Navy have only submarines? No! By spinning all his content from the same 45 sentences, Bill the Navy Guy went into battle with all the same type of troops. Don’t make that same mistake; build your sites from multiple content sources.
3. Never give the enemy your battle plans or the locations of your troops. You think the landing at Normandy would have been as successful had we sent Hitler the battle plan and troop locations 2 weeks before the invasion? By using the same Adsense account and leaving such huge footprints, Bill the Navy guy might as well have sent Google this email every day:
To: Google Spam Team
From: Bill The Navy Guy
Subject: Please Ban MeDear Google,
I am spamming your index and using Adsense to monitize. Please ban my sites and Adsense account at your earliest convenience. Here is the complete list:
[list of every site]
-Bill the Navy Guy
Even if you’re not an SEO Black Hat, there’s a good reason not to use the same Adsense account across your network of sites. Let’s say you want to interlink sites in your 300 site network. With all your sites on the same Adsense account, Google can and will discount the value of intra network links. Instead of a potential 299 quality backlinks, you’re probably looking at a value closer to several on site links (closer to Navigation links).
Don’t lose the War do to tactical mistakes: Get multiple Adsense accounts and diversify your online income to other sources.
