There is no point investing time, effort, and money into creating a beautiful website if customers and clients aren’t able to locate it. However, when you factor in how many already established and successful websites there are on the internet, you may be wondering how you can make your page stand out for all the right reasons.
To improve your search engine ranking and get the traffic you want to your page, you will need to use SEO (search engine optimization) so that customers can find your page when they search on platforms such as Google, and Yahoo. When building your page in the right way, as well as optimizing your keywords, you will notice an influx in traffic which in turn will generate more sales. To help spread awareness of your company, here are 10 essential SEO tips for small businesses.
Pick the Right Keywords
It’s important that you get into the mind of your clients so you can identify the types of words that they’re likely to use when seeking out products and services on the internet. If you are selling appliances for instance, your customers are more likely to use both formal words like ‘refrigerator’ and slang words such as ‘fridge’. To get started, create a list of 20 to 30 keywords and then head to Google Ads where you can check whether the keywords you have selected are frequently used in online searches.
Focus on Your Unique Offerings
The business world can be incredibly competitive, so you need to remember that you’re fighting for the same custom from other companies. Making your presence known and getting as much attention as possible is what will keep your business running smoothly and successfully. To stand out from the crowd in web searches in your field, you should look for words that correspond to your market differentiators such as geographic location or unique offerings.
Don’t Overdo It
Your customers and clients aren’t stupid, so if you’ve overloaded your website with keywords, they will know that you’re doing this to rank higher on search engine results, rather than focusing on the needs of your audience. If you are putting keywords randomly throughout your content, you risk irritating readers who will simply go elsewhere for their custom. Your main priority should be to ensure the text you use is easy and clear to read.
Build Links to Your Page
The more webpages that carry links to your business site, the higher you will place in search engine rankings. To get started, you should ask the owners of relevant websites to insert a link to your page and vice versa. Make sure that you focus on the quality of the links. Instead of relying on obscure blogs that aren’t reputable, having links from university websites or a chamber of commerce can help make customers and clients take you more seriously.
Publish High-Quality Content
The main duty of a search engine is to help consumers find answers to their queries and questions. When it comes to getting tons of traffic to your page, your first port of call should be to ensure the content you post is of high quality, informative, and eye-catching to the reader. If your page is filled to the brim with large blocks of text, readers may lose interest from the get-go and go elsewhere. Posting articles, photos, and videos that include quality and relevant information for your readers is what will keep your business afloat. You should also make sure to frequently update your page to show consumers that you’re dedicated to your brand.
Use Social Media
You will be hard pressed to find someone who doesn’t have a social media account in the world we live in today. There are tons of benefits that social media can bring to your business. With many people turning to social media platforms to search for information, they’re just as good as search engines. Many consumers will search for businesses or products using the search function on Facebook, so you need to make sure that your company’s social media profile is ranking higher in search results to get the custom you want. You can also set up your own business page which can show up in search results.
Make Your Page User-Friendly
When creating a business website, you need to make sure that it’s easy to navigate so readers can scroll through your page and find out more about your products and services. Whether it’s by using lots of headings to improve readability, or featuring keywords in your headings, spending time on making sure your page is appealing and enticing is what will set you apart from competitors.
There are lots of free and low-cost tools that you can use such as Google Analytics, which will provide you with more of an insight into the SEO performance of your business page. Not only will it tell you more about the types of visitors who access your page, but it will also show how they found your website in the first place, as well as their geographical location. The more data and analytics you have, the better.
While it’s important that you monitor results from the get-go, you shouldn’t expect fast results. It tends to take a couple of months to see any noticeable changes, such as your page moving higher in search engine results. Also, you need to remember that SEO is forever changing – what may work today, may not be useful in a couple of years down the line, therefore you will need to stay in the know on the latest developments and changes that affect rankings.
Gain New Skills
Whether it’s undergoing training to get to grips with SEO, or studying for a masters in supply chain management online to teach you about customer relationship management, it’s important as a business owner to have your consumers at the forefront in whatever you do. Knowledge is power, so gaining useful skills and qualifications will help keep your company running according to plan.
No matter how much experience you have in running a small business, it can be disheartening when you put your heart and soul into a company that’s not giving you the results you want. It will take time for traffic to build, so instead of throwing in the towel at the first hurdle, it’s important that you stay committed to your business and use the right SEO strategies to target the audience you want.