7 Best PPC Strategies to Implement In 2020

Written By Dale Hammington

Did you know that there are a ton of opportunities in Paid-Per-Click (PPC) advertisements? However, you can’t reap these benefits if you don’t know how to strategize well, which is why it’s crucial to learn how to plan efficiently. That’s where learning all about the top PPC strategies can help you out!

Through learning the best PPC strategies this year, you’ll be able to stay within the competition and tweak such strategies to create your own branding. But what are the top strategies to focus on? Read on as I show you the seven best PPC strategies you should implement this 2020!

Seven Best PPC Strategies For 2020

Paid-per-click ads are incredibly useful and can help you gain traction to your brand. But again, this only works when you plan it our correctly and according to what your brand needs! With that said, here are important tips and strategies you can implement for your PPC ads this year:

1. Do a Budget Review

Advertisers would get stuck, forgetting to review and evaluate their budget for advertising. If you want to have effective PPC ads, you have to strategize your budgeting and know what parts to prioritize to gain the most traction. Here are some budgeting considerations to help you:

Did you use your entire planned budget for PPC accounts and what campaign?

Identify the campaigns that performed poorly this year. Eliminate such campaigns to make way for newer and effective ones.

Are there more traffic opportunities for better results in winning campaigns?

If you have channels that perform poorly, you may want to shift the budgets somewhere else.

For the paid search and social budgets, maybe you can invest more in positive campaigns.

2. Review All New Features in Google and Microsoft Ads

With new features in Google and Microsoft Ads, you can now take advantage of what it offers. With such features, you can begin focusing on things like optimizing your audiences and adding any new ad extensions they offer. These are some of the new features that are coming soon (some in beta now):

  • Promotion Extensions
  • Gallery Ads
  • Lead Form Extensions
  • Image Extensions 
  • Audience Lists go on campaign or ad group level

All these are extremely useful in promoting your ad to the right people.

3. Test Out New Platforms

This is actually one of the crucial practices you have to start implementing! Instead of sticking with your usual, it’s time to go beyond Facebook, Google, and/or Microsoft. Here are some platforms you should consider putting into your PPC strategies:

  • LinkedIn is appropriate for businesses and professionals, and their audiences can be reached through Microsoft ads.
  • Pinterest is great for businesses offering services, products, or consumer goods that are female-focused.
  • Snapchat is a great platform if your audience is a younger demographic, as it’s filled with filters, video advertisements, lenses, and app installs.

4. Utilize Mobile Customization

Mobile pain ad strategies are one of the best practices that are usually ignored. However, this is a huge mistake, as mobile ad traffic is surpassing those made from desktops!

PPC marketers who do not optimize their ads for mobile can risk wasting a lot of their budget and losing opportunities to their target market. To utilize mobile customization, assess the traffic coming in from mobile devices in PPC. Analyze your findings and determine how you can adjust your ads to cater to most of your target market.

5. Integrate Audiences Using Search

In 2020, you’ll need to begin re-reviewing the target audiences you selected the year before. This is because even more audiences are now added by Microsoft and Google. 

While there are some “features” about expanding your audience can be helpful, it can degrade your performance. Watch out for targeting expansion or audience network, which can target the wrong people and have you waste clicks and budget. 

6. Learn How to Use Scripts

PPC managers are able to learn how to automate various tasks in their Google Ads with the script. Yes, this may seem a bit overwhelming, but you can begin learning the basics and start taking advantage of the benefits it offers. 

By learning scripts and integrating it into your PPC accounts, you have more control and can automate repetitive tasks to save a lot of time and budget.

7. Reevaluate the Way You Report

If you’ve been using the same reports for PPC again and again, then you’ll need to reevaluate everything and check out your key metrics. You may need to add, replace, or remove certain data to your reports for more relevant details. 

For instance, Google Ads has removed the average position metric, recommending that people use the search absolute top impression rate instead. Add other competitive metrics as well to ensure you have actionable, newer metrics that can help your overall strategies. 

Wrapping It Up

With PPC, you don’t just release your advertisements and wait for it to gain traction. There are strategies behind it and you’ll need to ensure you, plan your ads well to reach the RIGHT people. That way, you can begin reaching goals.

I hope this list on the seven best PPC strategies this 2020 gave you an idea of how you can improve your marketing. So don’t wait any longer and start implementing any of these strategies with a good PPC Brisbane company now.

If you have any questions or want to share your tips and experiences on PPC ads, then comment below. All your thoughts are much appreciated!

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