Digital Marketing Tips for the Finance Industry

Written By Dale Hammington

Digital marketing is one of the most important aspects of starting up and growing a new business. This is no different for the finance industry, and whether you own a large financial company or are intent on marketing your own freelance services in finance and accounting, utilizing the benefits of digital marketing is important. This is especially true if you want to attract new clients and show your audience what you and your services have to offer to them. For more information about digital marketing in the finance industry, read on for some top tips on how you can make an impact on the marketing of your online finance business. 

Consider Taking a Relevant Degree

One of the best places to learn about how to grow your accounting or finance business is a university or college, which has some of the most knowledgeable professionals in the business at hand to help your financial prospects grow. If you currently own a company in the finance sector and want to grow, or are looking to the future where you will want to manage your own start-up, taking a relevant degree can help you to glean a comprehensive knowledge. You can learn many aspects of finance and accountancy, including running a business and marketing online. At https://online.suffolk.edu/programs/ms-accounting, their online masters in accounting can help you to improve you and your business’s prospects in the finance sector, while still enabling you to run your company alongside your course. 

Find Positive Reviews

The underpinning reason why digital marketing is so important to businesses is the need for firms to prove their reliability and trustworthiness to customers, much of which they can achieve through utilizing some of the best digital marketing methods available to them. Growing the number of positive reviews for your website and your business is one of the top ways in which you can cement your reliability as a brand for your audience. They allow potential customers to gain first-hand experience and a real perspective on the running of your business and the services that you provide from customers that have come before them. Rather than taking your word for the success of your organization, prove that you are a reliable and experienced business by requesting reviews from previous customers and by searching for referrals at networking events. This is particularly important for finance businesses, where your portfolio and products are not visible, and your success can often only be reflected in the happiness of your customers. 

Build a Multimedia Presence

Many businesses in the financial sector choose the opt for one method of digital marketing in order to grow the number of customers that they have with loyalty to their business. However, the best way to grow your finance and accounting services and let potential customers know about your brand is to establish a multimedia presence that can allow you to connect to a wide range of customers. Whether you have a small finance business or are a freelance accountant, it is likely that you will be appealing to a diverse demographic who may be interested in your services, since most people will need the services of the finance industry throughout their lives. Therefore, you should opt to not only choose one platform to advertise your products on, such as social media, but you should combine multiple platforms, such as blogs and videos, to help convey your message in a dynamic and engaging manner. 

Take Part in Online Networking

However, forming connections with your audience and other opportunities for growth is paramount to digital marketing, especially for financial businesses who may struggle to convey the experience and quality of their business to interested parties. In fact, 92% of people trust recommendations from friends rather than from the brand themselves, making it vital that you begin to build up face-to-face contact with customers, as well as referrals from other businesses. 

The best way that you can do this is by taking part in online networking events, especially if there are little opportunities for networking groups in your area. Online networking opportunities can often be found on networking groups or forums online, as well as business social media websites such as LinkedIn, where you can follow, interact, and find other businesses that may be of interest to you. These connections also give you the opportunity to connect with other businesses who you may be able to collaborate with in terms of creating trustworthy and seamless marketing campaigns together, such as guest posting, in order to connect and share your audiences. 

Personalize Your Marketing

Now that the internet is constantly flooded with businesses vying for attention in their marketing campaigns, you need to ensure you stand out from the crowd. One of the major steps that you can take to do just this and form direct and loyal relationships with customers is through personalizing your marketing schemes. Personalization allows you to present marketing campaigns to customers that tap into their individual needs and interests, making them more likely to add to your conversion rates, with 93% of businesses reporting positive returns on their investment when personalizing their marketing campaigns. Finance businesses can benefit from this in particular, as many of the services that they provide depend on the personal connection between you as an individual and your customer, especially since financial businesses are dealing with sensitive information and data about their customers. 

Simple ways to personalize your marketing campaigns include adding customer names to the top of email communications and ensuring that customers receive a newsletter that connects to their previous interactions with your company. You can ensure that you are able to personalize more of your marketing content through the innovations in analytics, which enable you to gain precise insight into the mindset and needs of your customers. These can be incorporated into individualized marketing messages. 

Adapt to New Marketing Technologies

Marketing is an ever-changing mechanism, one that is being constantly adapted with new technologies and innovations that can kick-start and renew a business’s growth and operations. Although the finance sector is known for keeping to traditional methods of doing business, this does not have to be the case, with there being many marketing technologies, some of which are finance specific, which can add to the impact of your campaigns. For instance, some of the biggest innovations in technology that can help the finance sector include artificial intelligence and its changes to marketing such as voice recognition devices, which can change how customers interact with your business. Voice recognition is highly changing the world of SEO marketing through the conversational nature of oral language, making businesses adapt to the keywords that individuals are likely to use to search for companies on devices such as voice assistants, such as Google’s Alexa. 

Think About The Benefits of Influencers

With over 2 billion people now using social media, it has become vital that the finance industry finds new ways to connect with a social media audience that can showcase the qualities of the services that they provide. One of the top ways that businesses can use social media to their advantage is through hiring influencers to promote their services over social media platforms, advertising the services that they provide to a larger audience of devoted followers. In order to find influencers for your brand, you should not be scared to approach them with your business and the idea that you are proposing. You should look for influencers in your sector, that represent your company’s beliefs, and that has a vast audience of the demographic that you are considering marketing your services to. You can also ask influencers to share their own experiences of your services, or give them a free trial of your services under the presumption that they will share about their experience with your company on social media platforms. 

Use Social Media

However, hiring influencers is not the only way that you can appeal to customers using social media. Social media is not only for retail and restaurant brands, but the finance sector can gain customers through social media as well through creating a page on the appropriate platform and sharing content that your audience can relate to. Firstly, you need to find the platform that your demographic populates the most, with older professionals tending to opt for Twitter and Facebook, while younger generations tend to pay interest in platforms such as Instagram. You should also consider the type of content which you are looking to share; if you are looking to share video content, Facebook may be the better option. However, Instagram and Facebook have watch functions that allow you to share and stream longer videos, as well as live chats. This way, you to make announcements and hold Q and As directly with your customers. 

Digital marketing in the finance industry can be difficult, with many companies believing that they have to initiate complex techniques in order to connect with their desired demographic. However, through using a combination of SEO, social media, and content advertising, it is possible to present your services to your target audience in a positive light in order to boost your conversion rates.

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