With social distancing in full gear, many businesses and organizations are turning to virtual conferencing and other online events to move forward. With the lack of face-to-face interchanges, conferences can fall apart quickly and come across as very boring and uninteresting. This is something you do not want your professionals and colleagues to experience. Thanks to animated videos, that will be an experience and make your conference and event impressive.
Chief Creative Officer of Artcraft Health, Stephanie Murrin has used animated videos for her virtual conferences for her business as well as for others she has worked with. Artcraft Health offers custom health education, focusing on a real learning experience not just delivering information. Stephanie said she uses animated video when she must have engagement with her audience. She uses animated videos when she must engage her audience, drive home her message, and support audience education.
She likes creating a story and a persona and animation allow her to do it and deliver data points in a very engaging way.
Why You Should Choose Animated Videos
Animated videos are probably not the first option you would choose for a web conference. You probably think your topic should be taken seriously and is far too serious to be turned into a cartoon that seems somewhat childish. The fact is, neither opinion is true.
In this day and age, there is a large range of animation technology techniques that will deliver a serious message or something lighter if you wish. Actually, adults are comfortable viewing animations that can explain a difficult process and help to illustrate points that are difficult for the audience to visualize on their own. Both Artcraft Health and Murrin chose animation because it’s flexible and saves on costs. They are able to convey a specific message in a way that best fits the audience and works great with the subject
What Animated Videos Can Do:
• Illustrate what would be hard for an audience to visualize.
• Make topics more interesting.
• Keep your audience engaged.
• Create variety for your virtual conference content.
At a time when live-action is almost impossible to shoot, animation is still an accessible, easy way to reach your audience.
Some Thoughts For Animated Videos For Web Conferences
If you have never been involved in an animation project, this might seem overwhelming but in reality, its just like any marketing effort you have been involved in. Here are some ideas to help you create a video for your next conference.
Start With A Plan Ahead Of Time
Actually, animated videos can be produced pretty quickly but it’s not a given. Start planning your video at least one month ahead of time.
Start writing your script as soon as possible once you have a topic. This will ensure your animation will be finished on time for your conference. If you don’t know where to start, our video script template can really help you out.
Break It Up Into Chapters
If you form smaller chapters, your audience’s attention span will be much better so they can absorb the information. Also, this will help them look forward to the next chapter. The last thing you need is your audience’s attention wandering from the video for more than a few minutes. By dividing the video into smaller chapters will help hold their engagement.
Also, natural breaks will give you the opportunity to talk about what everyone just watched and take some questions from your audience.
Your video can create a framework for your conference. If you had an in-person event, you would have to move people from one room to another to create a natural break in the action. With a virtual event, your attendees will remain in the same chair for the entire conference. Use animated videos to create shifts in topics or the focus point.
Make Sure Your Video Matches Your Brand
Keep in mind, your video should be another marketing asset. If should match the style and tone of your brand because you must tie your brand and video together in the eyes of the audience. You are given the golden opportunity to deliver your message to an engaged audience. Also, make sure your audience can remember what was said but who said it.
Taglines and logos are great ways to brand your video. Brand colors and fonts are actually more subtle but just as powerful to brand your videos. Also, try to match the tone of your video to your brand and the subject of your conference. Whether light-hearted and funny to authoritative and trustworthy, your video should carry the same tone as the event.
Taking a past video and applying it to your virtual conference can be quite effective. You can take any number of videos, edit them for another purpose or just use it “as-is”.
Keep in mind, an animated video you created for your conference is a valuable marketing tool. When the virtual even is ending, you do not have to end the video. You can take these animations and use them for other audiences just consider who, outside of your conference, might benefit from seeing this video. You can be sent via email, post to your social media, or create a video brochure. You can also cut a video down into sections and just release a few minutes at a time on social media.
Even though your video is a final product, it can be used for other purposes. When your conference is over, take these videos and reuse them in many ways. You can use a still from the video to get an image for a banner or for a cover. Share character drawings in the same way you would share images of your team members. The bottom line, the opportunities are endless!
Animated videos will benefit your virtual conferences and your entire marketing strategy. We specialize in creating engaging animated videos for organizations and businesses. Please contact us!