Key SEO Trends to Follow for the Year 2019

Written By Dale Hammington

If you are interested in learning everything you need to know about the essential tips for local SEO in Birmingham, you are in the right place. In the following article, we have shared pointers for you to improve your skills when it comes to SEO strategies.

It is relatively simple and straightforward when you think about driving traffic into your site. But when you are starting out, it might seem tricky to get it right. Most of the online articles talk about technicalities that discourage you from learning the ropes of SEO.

Let us have a look at some of the practical applications of SEO and help you overcome the fear. Read on to know more:

Optimize for the mobile devices

Mobile optimization wasn’t as important as it used to be a few years back. But these days more than half the internet traffic is mobile-driven. Any delay in optimization for mobile devices is a missed opportunity with respect to consumer engagement.

It is interesting to note that the searching habits of mobile consumers are different than laptop/desktop users. It is not just about improving the site speed but also navigation tools to fit smaller resolutions across all the various platforms.

Understanding the user search

Every SEO article will tell you about the importance of keyword searches. However, we are going to tell you it is not just the keywords but how and what phrases are compelling enough for user searches to lead traffic into your site. For this, the key is to understand the user search and their intent.

If you are looking for a long term solution to your SEO strategizing troubles, then you have to factor in the user reasoning behind every search. This will enable you to optimize your site far better than any other method will.

Content is for humans and optimization is for the search engines

We cannot stress this point more! The best SEO strategies use content that takes into account the human element. Your content is designed for users and potential customers. It is imperative to think like the user would before selecting any product or service. Right keywords can improve site rankings, but without the content, there can never be effective user engagement.

Optimize your content first to reach the perfect spot in the SERPs and make sure that people read it. The only way to ensure the readability of the content is to make it exciting and relevant to the services on offer. The right balance between quality content and optimization for search engines is highly essential when it comes to successful SEO strategy implementation.

Always analyze the traffic

A very key consideration is to monitor and analyze the current search traffic consistently. Make a note of all the best-performing pages of the domain along with the specific keywords that are used by the users to search specifically for your content.

If you have a few best-performing posts, take a look at the attributes of the post, the quality, the readability, the size, and what do the popular posts have in common. Keep in mind that evergreen posts need updates as well, along with follow-ups to keep the topic relevant among users.

Staying up-to-date with the latest in SEO

Since SEO is a dynamic and ever-changing field, it is vital that you stay updated regarding the latest algorithms and trends that will affect your tactics and implementation. The more you read, the more you learn to make the necessary changes to your optimization strategies.

Some basics about the ranking factors

There are several factors responsible for ranking and the final position of your domain in the SERPs. The main ranking factors are the relevance, the right keyword, page speed, and backlinking features. It is a great idea to research all these ranking factors to understand what strategy is going to work for you the best.

A fact about user experience

The user experience or UX is the most crucial tool in your SEO arsenal. Yes, we all know content is the king, but the content also drives at serving the user. Search results, these days are personalized, and it is imperative that you offer the best experience to a potential lead so that he/she keeps coming back to your site.

UX is the most critical factor when it comes to audience engagement. If your content is excellent, that is half the work done. You need even better user experience ratings to make sure of the other half of SEO. Analyze the site bounce rates and the time a user spends on the site on an average. Test your site across browsers, locations, and platforms to make sure you won’t lose consumers.

Social media and SEO

You can even leverage your social media accounts for boosting the ranking factor and inbound traffic for your business domains. The social media has become a massive part of our lives, and it is therefore vital to understand how this presence has an effect on the search results.

Most of the significant search engines have started integrating the social results to the various search queries to present a more comprehensive results page to the users. YouTube, Facebook, Twitter, and Pinterest have become popular tools, and consumers use them to search for information and news.

Invest in voice searches

The latest trend when it comes to online searches is the voice search. Experts predict voice search is here to stay and will be a trend for the upcoming years. The problem with conversational queries is that it requires a different kind of site optimization and the keyword implementation that works is typically thrown out of the window. It is essential to think like the consumer to get it right.

SEO isn’t complicated, but there are these considerations that you need to go over carefully. Pay attention to user habits of behavior on site, best-performing pages, and keywords in use. The more information you have, the better are your chances of figuring out which strategy will work for you the best.

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